In Pursuit of Branding Podcast

About In Pursuit of Branding Podcast

The In Pursuit of Branding podcast features casual conversations with female service-based business owners, consultants and thought leaders who are building people-first brands, fueled by purpose, intention and the desire to do more good. In addition to the inspiring guests, host Kelly Wittman brings more than ten years of marketing, brand strategy and design knowledge, and candidly shares her experience building her own brand, as well as what’s working for her clients. If you’re a creative and purpose-driven entrepreneur who wants to build a life-giving business without compromising values or sacrificing boundaries, this podcast is for you! kellywittman.substack.com (https://kellywittman.substack.com/s/in-pursuit-of-branding-podcast?utm_medium=podcast)

Publisher

Kelly Wittman

Category

business · business

Language

en

Explicit

Yes

First episode

12 Sept 2023

Latest episode

22 Nov 2023

Latest episodes

7 episodes in the feed.

1. 

   22 Nov 2023

   Using Gene Keys to Lean Into Your Differentiator

   I’m Renee, your new BFF. I’m a personal empowerment coach (aka energetic bootay kicker) I help women go all in on their uniqueness and empower them to discover their purpose, confirm their gifts, find their direction and thrive! 👏 A few Hell Yes takeaways * Gene Keys help you go deeper into your Human Design and provides you with a map of your unique gifts/blueprint; think of it as your mind’s secret weapon * Each person has a shadow and gift self and the choice to lean into one or the other * This is a tool that helps with confirmation, not permission; to help you understand who you are internally that you may have a hard time believing; any time you’re feeling insecure, it brings you back to your center * We are the differentiator of our business so when we show up as ourself, we stand out and trust that the right people will stay 📝 What you can do this week * Read your life’s work Gene Key and ask yourself, “How has this been showing up in my life?” 📚 Resources mentioned Affiliate links may be used, at no additional cost to you. Thanks for supporting IPB! * Gene Keys by Richard Rudd (https://amzn.to/3sSuQlw) * Human Design chart reading (https://www.jovianarchive.com/get_your_chart) * IPB episode #2 with Jen Fieldman, Using Human Design in Business (https://kellywittman.substack.com/p/using-human-design-in-business#details) * Gene Key website (https://genekeys.com/) 🤝 Connect with Renee * Website: https://www.freshlifemarketing.com/ * Podcast: https://www.freshlifemarketing.com/podcast * The ‘Gram: https://instagram.com/freshlifemarketing/ Get full access to In Pursuit of Branding at kellywittman.substack.com/subscribe (https://kellywittman.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4)

2. 

   9 Nov 2023

   All About Market Research

   Brianna Pyka is a dedicated fundraising professional with a track record of success in supporting nonprofits through expert capital campaign management. She is the Chief Brand Officer of Spave, a saving and giving app that transforms spending for good. She is also the owner of Fundraising for Libraries and Co-Founder of BrandRaise. 👏 A few Hell Yes takeaways * You can identify the people to interview for your market research by starting local, which then gives you a place of trust with the person you’re reaching out to * Learn from each conversation and update as you go * When you come from a place of truly wanting to help, people can hear it in your voice * Map out the process of contacting the person you’re wanting to conduct the interview with - what happens if you leave a voicemail, if you speak to their assistant, etc. * Make a ‘script’ with bullet points when doing cold calls to make sure you’re sharing what you need to but aren’t doing so in a way that feels like you’re…reading from a script * Remind yourself, “I will not get any sales if I don’t pick up the phone.” * Use answers as prompts for blog posts or social media content 📝 What you can do this week * Identify a group of 6-10 market research contacts and potential customers that you want to reach ✏️ Questions to ask * How do you make decisions? * Whose advice or opinions do you value when making a decision? * How do you research? * What's the most important factor when choosing between a resource to support your needs? * How do you make goals? * How do you work towards achieving your goals? * What are your top three problems that you're facing? * What keeps you up at night? 📚 Resources mentioned Affiliate links may be used, at no additional cost to you. Thanks for supporting IPB! * Kelsey King, Whole Healthy Families (https://www.wholehealthy.co/) 🤝 Connect with Brianna * Website: https://www.fundraisingforlibraries.com/ * The ‘Gram: https://www.instagram.com/fundraisingforlibraries/ * Facebook: http://facebook.com/fundraisingforlibraries * Website: https://brandraise.co/ Get full access to In Pursuit of Branding at kellywittman.substack.com/subscribe (https://kellywittman.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4)

3. 

   25 Oct 2023

   Niching Down and Raising Prices

   Megan is a newborn and family photographer based in Minneapolis, Minnesota. 👏 A few Hell Yes takeaways * Niching down isn’t about cutting off income streams but rather, doing a better job of talking to your ideal client so you can get more of them * To help decide how to niche down, get curious about how you like to work and the environments that you thrive in * If/when you get inquiries outside your niche, it can be a great opportunity to recommend other business owners who specialize in what that potential client is looking for (community over competition!) * You’re not going to attract everyone and that’s okay * You can increase your pricing, and you can always decrease, too * Create continuity with your brand experience so what you say in your messaging comes across in your process 📝 What you can do this week * Don’t rely on others to know your numbers; yes, it’s scary but dig in and understand your numbers * Go over your profit and loss statement to understand how much you’re spending in various categories of your business (education, clients, taxes, etc.) 🤝 Resources mentioned Affiliate links may be used, at no additional cost to you. Thanks for supporting IPB! * Cassie Schmidt (https://cassieschmidt.com/), Megan’s business coach * This Can’t Be That Hard (https://www.thiscantbethathard.com/podcast) podcast 🤝 Connect with Megan * Website: https://megannorman.com/ (https://megannorman.com/) * The ‘Gram: https://www.instagram.com/megannormanphotography/ (https://www.instagram.com/megannormanphotography/) Get full access to In Pursuit of Branding at kellywittman.substack.com/subscribe (https://kellywittman.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4)

4. 

   12 Oct 2023

   Using Social Media with Intention

   Angela Divine (yes, that's her real name) started working with brands and small business owners in 2018. As a brand photographer, she created images to enhance business websites and social media accounts. But she noticed that many of her clients didn’t have a plan for how to use the photos, so they collected digital dust on their hard drives. This was understandable. Most of her clients just had too much on their plates. They needed someone to help with their digital assets' strategy, messaging, and implementation. So she founded The Divine Group in 2020, a full-service branding and marketing agency that grows purpose-driven brands’  online presence by creating content that pairs captivating visuals with authentic messaging. They specialize in social media management, brand building, website design and content creation. When not in the office, Angela loves spending time in nature with her husband, dog, and tiny human. They love camping on the North Shore, hiking and hammocking. 👏 A few Hell Yes takeaways * Don’t worry about how often you’re posting but rather, view social media from lens of viewing your account as a legacy and creating it with intention * When she stopped using social media as a conduit for comparison, it became a lot more fun and enjoyable. I.e., following account that make her laugh, following brands that are inspiring and doing great things * If you’re managing social for your own business, pick a platform that you somewhat enjoy * Don’t write off a platform just because of what you hear; test it out for yourself and your own business because it may be different for you * Shift your perspective about social in that it’s a long game of relationship building * You don’t have to force yourself to do social media - you can always hire it out 📝 What you can do this week * Share something that’s meaningful to you 🤝 Connect with Angela * Website: thedivinegroup.co (http://thedivinegroup.co) * The ‘Gram: @thedivinegroupmn (https://www.instagram.com/thedivinegroupmn/) * Facebook: @thedivinegroupagency (https://www.facebook.com/thedivinegroupagency) Get full access to In Pursuit of Branding at kellywittman.substack.com/subscribe (https://kellywittman.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4)

5. 

   26 Sept 2023

   Making Operations Work For You

   Tiffany Hoeft is an Operations Specialist, Founder and owner of Fierce Decorum Business Management Agency, and mom of four. She’s spent the last 20-plus years working behind the scenes in businesses as a trusted leopard-loving side-kick. She helps high-level creative entrepreneurs identify, strategize, and implement a solid business blueprint to focus on their zone of genius while their business runs in the background. She loves implementing strategies that help CEOs work smarter and more intentionally and help them focus on creating a business that allows them to live the life they desire. Tiffany lives in Hamel, MN, with her husband, Steve, of 18 years, their 4 kiddos (Abigail, 15, Gavin, 13, Vivian, 9, and Grant, 7), and their Doberman, Rocky. 👏 A few Hell Yes takeaways * Turn on the operation awareness part of your brain (take off the blinders!) and start looking for areas within your business that you can systematize * Ask yourself, “Could this be easier?” * Do reflection on your tasks and batch them to align with how you work best 📝 What you can do this week * Do daily checkins with yourself so you can change your workflows, deliverables, etc. based on what works best for you and your personality; build your schedule around when you have the best energy for the most important tasks 🤝 Resources mentioned Affiliate links may be used, at no additional cost to you. Thanks for supporting IPB! * Dubsado (http://dubsado.com/?c=kellywittman) (CRM) * Honeybook (https://www.honeybook.com/) (CRM) * ClickUp (http://clickup.pxf.io/21gYLG) (Project Management) * Miro (https://miro.com/) (Workflow Mapping) * Mailerlite (https://www.mailerlite.com/) (Email Marketing) * ActiveCampaign (https://www.activecampaign.com/) (Email Marketing) * FloDesk (https://flodesk.com/) (Email Marketing) 🤝 Connect with Tiff * Website: fiercedecorum.com (https://www.fiercedecorum.com/) * The ‘Gram: @fiercedecorum (https://www.instagram.com/fiercedecorum/) * The ‘Gram: @tiffhoeft (https://www.instagram.com/tiffhoeft/) * LinkedIn: linkedin.com/in/tiffanyhoeftconsulting (https://www.linkedin.com/in/tiffanyhoeftconsulting) Get full access to In Pursuit of Branding at kellywittman.substack.com/subscribe (https://kellywittman.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4)

6. 

   12 Sept 2023

   Using Human Design in Business

   Jen Fieldman is a business coach and strategist for women navigating the entrepreneur journey. She helps them release what they think they should be doing and discover the unique, non-cookie-cutter strategies that will work for them. The result? Work that fills them up so they can run their business in a way that feels easy, authentic, and aligned. 👏 A few Hell Yes takeaways * Human design is a framework that tracks energy - it’s not a personality test * This is a great tool to help give you permission to follow your energy in a way that makes sense for you, helping you drop some of the ‘shoulds’ that commonly show up in business * Find your authority (your decision-making authority) for your human design and start leveraging or being mindful of it when making decisions * If you’re hiring someone for marketing or another service, you are allowed to ask them questions - interview them! 📝 What you can do this week * Look at your marketing efforts and think about how it would feel to let go the activities that aren’t serving you or giving you energy 🤝 Connect with Jen * Website: www.jenfieldman.com (http://www.jenfieldman.com/) The ‘Gram: @Jenfieldman (https://www.instagram.com/jenfieldman/) Get full access to In Pursuit of Branding at kellywittman.substack.com/subscribe (https://kellywittman.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4)

7. 

   12 Sept 2023

   Prepping for Maternity Leave + Life-First Business Building

   Allison Burns is the brand and graphic designer behind AllieMarie Design. She specializes in crafting thoughtfully designed visual identities that help mission-driven businesses inspire their audience and make a bigger impact. In addition to being a design studio owner for the last decade, She is also a wife, mama of two, dance teacher, and mentor to designers who are navigating the early years of their freelance journey. Allison is passionate about cultivating a life-first approach to business, which allows her to prioritize the things that matter most… all while serving her incredible clients, mentees, and students well! 👏 A few Hell Yes takeaways * When going into a time of uncertainty, leave room for things to unfold * Boundaries aren’t just about shutting down at a certain time; you can be mindful of boundaries with the way your service offerings are designed * Changing your language from ‘I have to’ to ‘I get to’ when talking about work activities (or really anything) - this is especially helpful when talking to your kiddos 📝 What you can do this week * Whether you’re prepping for maternity leave or an extended break, Allie’s action-step is all around mindset. * She says, “Trust in myself that I've built a business that is very in support of the lifestyle I want to live. I've taken these steps to prep for my maternity leave and now I get to enjoy it and I get to step away and I get to really revel and enjoy this life that I've built that includes a business but also includes being really present for my kids and making sure I can step away like that when it's most important.” 🤝 Connect with Allie * Website: https://www.alliemariedesign.com/ (https://www.alliemariedesign.com/) * The ‘Gram: https://www.instagram.com/alliemariedesign/ (https://www.instagram.com/alliemariedesign/) * Free audio course for designers: https://www.alliemariedesign.com/grow (https://www.alliemariedesign.com/grow) * Learn graphic design basics with her Design Spirit course: https://www.alliemariedesign.com/design-spirit (https://www.alliemariedesign.com/design-spirit) Get full access to In Pursuit of Branding at kellywittman.substack.com/subscribe (https://kellywittman.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4)

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Guest appearances

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Based on episode analysis; this does not confirm that the show is currently accepting guests.