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In Pursuit of Branding Podcast

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by Kelly Wittman

7 episodes
Updated Inactive
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Podcast Overview

The In Pursuit of Branding podcast features casual conversations with female service-based business owners, consultants and thought leaders who are building people-first brands, fueled by purpose, intention and the desire to do more good. In addition to the inspiring guests, host Kelly Wittman brings more than ten years of marketing, brand strategy and design knowledge, and candidly shares her experience building her own brand, as well as what’s working for her clients. If you’re a creative and purpose-driven entrepreneur who wants to build a life-giving business without compromising values or sacrificing boundaries, this podcast is for you! <br/><br/><a href="https://kellywittman.substack.com/s/in-pursuit-of-branding-podcast?utm_medium=podcast">kellywittman.substack.com</a>

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Publishing Since

9/12/2023

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Recent Episodes

Episode thumbnail for Using Gene Keys to Lean Into Your Differentiator

November 22, 2023

Using Gene Keys to Lean Into Your Differentiator

<p></p><p>I’m Renee, your new BFF. I’m a personal empowerment coach (aka energetic bootay kicker) I help women go all in on their uniqueness and empower them to discover their purpose, confirm their gifts, find their direction and thrive! </p><p>👏 A few <em>Hell Yes</em> takeaways </p><p>* Gene Keys help you go deeper into your Human Design and provides you with a map of your unique gifts/blueprint; think of it as your mind’s secret weapon</p><p>* Each person has a shadow and gift self and the choice to lean into one or the other</p><p>* This is a tool that helps with confirmation, not permission; to help you understand who you are internally that you may have a hard time believing; any time you’re feeling insecure, it brings you back to your center</p><p>* We are the differentiator of our business so when we show up as ourself, we stand out and trust that the right people will stay</p><p>📝 What you can do this week</p><p>* Read your life’s work Gene Key and ask yourself, “How has this been showing up in my life?” </p><p>📚 Resources mentioned</p><p><em>Affiliate links may be used, at no additional cost to you. Thanks for supporting IPB! </em></p><p>* <a target="_blank" href="https://amzn.to/3sSuQlw">Gene Keys by Richard Rudd</a></p><p>* <a target="_blank" href="https://www.jovianarchive.com/get_your_chart">Human Design chart reading</a></p><p>* <a target="_blank" href="https://kellywittman.substack.com/p/using-human-design-in-business#details">IPB episode #2 with Jen Fieldman, Using Human Design in Business</a></p><p>* <a target="_blank" href="https://genekeys.com/">Gene Key website</a></p><p>🤝 Connect with Renee</p><p>* Website: https://www.freshlifemarketing.com/</p><p>* Podcast: https://www.freshlifemarketing.com/podcast</p><p>* The ‘Gram: https://instagram.com/freshlifemarketing/</p><p></p><p></p> <br/><br/>Get full access to In Pursuit of Branding at <a href="https://kellywittman.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">kellywittman.substack.com/subscribe</a>

Episode thumbnail for All About Market Research

November 9, 2023

All About Market Research

<p></p><p></p><p>Brianna Pyka is a dedicated fundraising professional with a track record of success in supporting nonprofits through expert capital campaign management. She is the Chief Brand Officer of Spave, a saving and giving app that transforms spending for good. She is also the owner of Fundraising for Libraries and Co-Founder of BrandRaise.</p><p>👏 A few <em>Hell Yes</em> takeaways </p><p>* You can identify the people to interview for your market research by starting local, which then gives you a place of trust with the person you’re reaching out to</p><p>* Learn from each conversation and update as you go</p><p>* When you come from a place of truly wanting to help, people can hear it in your voice</p><p>* Map out the process of contacting the person you’re wanting to conduct the interview with - what happens if you leave a voicemail, if you speak to their assistant, etc. </p><p>* Make a ‘script’ with bullet points when doing cold calls to make sure you’re sharing what you need to but aren’t doing so in a way that feels like you’re…reading from a script</p><p>* Remind yourself, “I will not get any sales if I don’t pick up the phone.” </p><p>* Use answers as prompts for blog posts or social media content</p><p>📝 What you can do this week</p><p>* Identify a group of 6-10 market research contacts and potential customers that you want to reach</p><p>✏️ Questions to ask</p><p>* How do you make decisions?</p><p>* Whose advice or opinions do you value when making a decision?</p><p>* How do you research?</p><p>* What's the most important factor when choosing between a resource to support your needs?</p><p>* How do you make goals?</p><p>* How do you work towards achieving your goals?</p><p>* What are your top three problems that you're facing?</p><p>* What keeps you up at night?</p><p>📚 Resources mentioned</p><p><em>Affiliate links may be used, at no additional cost to you. Thanks for supporting IPB! </em></p><p>* Kelsey King, <a target="_blank" href="https://www.wholehealthy.co/">Whole Healthy Families</a></p><p>🤝 Connect with Brianna</p><p>* Website: https://www.fundraisingforlibraries.com/</p><p>* The ‘Gram: https://www.instagram.com/fundraisingforlibraries/</p><p>* Facebook: http://facebook.com/fundraisingforlibraries</p><p>* Website: https://brandraise.co/</p><p></p> <br/><br/>Get full access to In Pursuit of Branding at <a href="https://kellywittman.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">kellywittman.substack.com/subscribe</a>

Episode thumbnail for Niching Down and Raising Prices

October 25, 2023

Niching Down and Raising Prices

<p></p><p>Megan is a newborn and family photographer based in Minneapolis, Minnesota.</p><p>👏 A few <em>Hell Yes</em> takeaways </p><p>* Niching down isn’t about cutting off income streams but rather, doing a better job of talking to your ideal client so you can get more of them</p><p>* To help decide how to niche down, get curious about how you like to work and the environments that you thrive in</p><p>* If/when you get inquiries outside your niche, it can be a great opportunity to recommend other business owners who specialize in what that potential client is looking for (community over competition!)</p><p>* You’re not going to attract everyone and that’s okay</p><p>* You can increase your pricing, and you can always decrease, too</p><p>* Create continuity with your brand experience so what you say in your messaging comes across in your process </p><p>📝 What you can do this week</p><p>* Don’t rely on others to know your numbers; yes, it’s scary but dig in and understand your numbers</p><p>* Go over your profit and loss statement to understand how much you’re spending in various categories of your business (education, clients, taxes, etc.)</p><p>🤝 Resources mentioned</p><p><em>Affiliate links may be used, at no additional cost to you. Thanks for supporting IPB! </em></p><p>* <a target="_blank" href="https://cassieschmidt.com/">Cassie Schmidt</a>, Megan’s business coach</p><p>* <a target="_blank" href="https://www.thiscantbethathard.com/podcast">This Can’t Be That Hard</a> podcast</p><p>🤝 Connect with Megan</p><p>* Website: <a target="_blank" href="https://megannorman.com/">https://megannorman.com/</a></p><p>* The ‘Gram: <a target="_blank" href="https://www.instagram.com/megannormanphotography/">https://www.instagram.com/megannormanphotography/</a></p><p></p> <br/><br/>Get full access to In Pursuit of Branding at <a href="https://kellywittman.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">kellywittman.substack.com/subscribe</a>

7 total episodes available

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Frequently asked questions

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What is In Pursuit of Branding Podcast?

The In Pursuit of Branding podcast features casual conversations with female service-based business owners, consultants and thought leaders who are building people-first brands, fueled by purpose, intention and the desire to do more good.

In addition to the inspiring guests, host Kelly Wittman brings more than ten years of marketing, brand strategy and design knowledge, and candidly shares her experience building her own brand, as well as what’s working for her clients.

If you’re a creative and purpose-driven entrepreneur who wants to build a life-giving business without compromising values or sacrificing boundaries, this podcast is for you! <br/><br/><a href="https://kellywittman.substack.com/s/in-pursuit-of-branding-podcast?utm_medium=podcast">kellywittman.substack.com</a>

How often does this podcast release new episodes?

This podcast updates inactive.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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