The 'In Reviews We Trust' podcast is brought to you by host Callum McKeefery, CEO of REVIEWS.io, a leading online review platform used by over 8,200+ fast-growing brands. Each episode features inspirational guests that include SaaS leaders, experts and entrepreneurs, providing invaluable insights to help you grow and scale your e-commerce business. Each episode will be approximately 20 minutes long and published bi-weekly.
Ep.10 Mitigating Click Fraud in Paid Media: Insights from Neil Andrew, Founder of PPC Protect (Lunio.ai)
Update: PPC Protect is now Lunio.aiIn this episode of In Reviews We Trust, Callum McKeefery sits down with Neil Andrew, founder of PPC Protect, a leading click fraud detection software that helps businesses safeguard their ad budgets across all major paid media channels. Neil dives into how click fraud affects Google Ads, Facebook Ads, and other platforms, costing businesses millions in wasted spend. He also shares insights on preventing fraud, boosting ROI, and scaling ad campaigns efficient...
9 Oct 2024
Ep.9 Building Communities, Mastering Retention, and Leveraging New Tech in eCommerce with Pete Gardner & Adam Pearce from Blend Commerce
Show Notes:In this episode of In Reviews We Trust, Callum McKeefery hosts Pete Gardner and Adam Pearce, the founders of Blend Commerce and the creators of Flame. Together, they delve into the evolving landscape of eCommerce, the rise of retention strategies, and the importance of community building for agencies and tech partners alike.Key Discussion Points:The origins and mission behind Blend Commerce and Flame, a conferencing solution aimed at bringing together app developers, agencies, and ...
9 Oct 2024
Ep.7 SEO Expert Lukasz Zelezny on the Future of SEO, AI Content, and Page Speed Insights
Show Notes:In this episode of In Reviews We Trust, host Callum McKeefery welcomes Lukasz Zelezny, a well-known SEO expert, to share his journey in the world of search engine optimization and his thoughts on the future of SEO. Lukasz discusses his beginnings in digital marketing, scaling SEO strategies, and navigating the challenges of AI-generated content.Key discussion points include:Lukasz’s journey from building websites for niche music communities to becoming an SEO expert.The rise of AI-...
9 Oct 2024
Ep.6 Chase Dimond on Email Marketing Success, Deliverability, and Launching a SaaS Tool
Show Notes:In this episode of In Reviews We Trust, host Callum McKeefery, CEO of REVIEWS.io, welcomes Chase Dimond, email marketing expert and co-founder of Structured, to share his expertise in eCommerce email marketing and customer engagement.Chase discusses his journey into email marketing, starting from his early experiences with non-paid marketing and building large email lists. Today, he is recognized as a leader in email deliverability and eCommerce marketing strategies. In this episod...
9 Oct 2024
Ep. 8 Phil Manson on Scaling Email Marketing, Klaviyo, and the Future of eCommerce Retention
Show Notes:In this special In Reviews We Trust Jubilee edition, host Callum McKeefery sits down with Phil Manson, founder of PAASE, a leading Klaviyo agency, to discuss how brands can optimize their email marketing strategies and scale retention efforts. Phil shares his journey from working in marketing automation to founding a Klaviyo-focused agency, insights on the future of email and SMS marketing, and the importance of data-driven customer engagement.Key discussion points include:The jour...
9 Oct 2024
A Better BFCM Starts With Good Direction - 24'
Learn how to mitigate negative reviews, bundle products with AI and gain a loyal audience ahead of the holidays to reach more potential shoppers with your holiday promotions.
4 Oct 2024
Ep.4 Building a Global Eyecare Brand with Dhruvin Patel from Ocushield
Podcast Episode Title:From University to Dragon's Den Success - Building a Global Eyecare Brand with Dhruvin Patel from Ocushield – Episode Description:In this episode of In Reviews We Trust, host Callum McKeefery speaks with Dhruvin Patel, the founder of Ocushield, a rapidly growing eyecare brand that focuses on protecting users from harmful blue light exposure. Dhruvin shares his journey, from studying optometry at City University in London to founding Ocushield and successfully pitchi...
4 Oct 2024
Ep.3 Cybersecurity to Building Startup Communities: Eddie Whittingham on Founding, Scaling, and Selling a Business
Episode Description:In this episode of In Reviews We Trust, host Callum McKeefery sits down with Eddie Whittingham, a former police officer turned lawyer, private investigator, cybersecurity startup founder, and now creator of GoFounder.com—a supportive startup community. Eddie’s eclectic career led him to successfully sell his cybersecurity company to a NASDAQ-listed firm. He shares insights on scaling a startup, the importance of building a standout brand, and how review platforms helped pu...
4 Oct 2024
Ep.5 Optimizing eCommerce Pricing with Burc Tanir of Prisync
In this episode of In Reviews We Trust, host Callum McKeefery speaks with Burc Tanir, founder of Prisync, a leading dynamic pricing and competitor tracking platform for eCommerce brands.Burc shares how Prisync empowers eCommerce businesses to implement Amazon-like dynamic pricing strategies, automate price updates, and maximize profitability—all without the need for large development teams.Key Takeaways:How Prisync enables dynamic pricing to compete with giants like AmazonThe importance of co...
4 Oct 2024
Ep.2 -Unlocking the Secrets of E-commerce Success with John Surdakowski, Founder of Avex
Unlocking the Secrets of E-commerce Success with John Surdakowski, Founder of Avex – Building Brands, Investing in Tech, and Mastering ShopifyEpisode Description:In this episode of In Reviews We Trust, Callum McKeefery welcomes John Surdakowski, the founder and CEO of Avex, one of the world’s top digital agencies. John shares his journey from humble beginnings in web design to working with iconic DTC brands like Kith, Balance Athletica, and Katy Perry’s De Soi. They dive deep into the strateg...
4 Oct 2024
Ep.1 - Mastering E-commerce Metrics & Retention Strategies with Christian Hoppe
n the premiere episode of In Reviews We Trust, host Callum McKeefery sits down with Christian Hoppe, former Head of Online for Waterdrop and co-founder of Forwrd Agency. Christian shares his invaluable insights on e-commerce growth, customer retention, and the essential metrics brands need to monitor for long-term success. From his unconventional start in online marketing to co-founding a successful agency, Christian emphasizes the importance of retention over acquisition in the changing e-co...
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Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
4 ratings
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