In The Business

About In The Business

We take the most successful founders and voices in business back to their step one, sharing the knowledge they wish they'd known at the start of their journey.

Publisher

Tom Mumford and Harrison Turner

Category

business

Language

en

Explicit

No

First episode

2 Jun 2025

Latest episode

7 Oct 2026

Latest episodes

66 episodes in the feed.

1. 

   7 Oct 2026

   He Quit His Job Overnight, 13 Years Later He Has 30+ Stores In 3 Countries

   Jens Knoop opened the first Knoops in Rye in 2013 with £20K from friends and family and no business plan. When the landlady asked for one, he handed her a hot chocolate. Thirteen years later there are nearly 30 Knoops stores across the UK, the Middle East and the US. We talk about the luxury bag on the Shanghai metro that sparked the idea, the locals who gave it three months, how a LinkedIn message took Knoops to Salt Lake City before New York, what happened to the 3,000 store target, how Knoops handled a 177% jump in cocoa prices, and the cheapest marketing that ever worked for him. Plus his step one. Watch the full episode on YouTube: [YouTube link] More from us: https://inthebusiness.club

2. 

   28 Sept 2026

   Why Being A Bit Of A Psychopath Made Me £2.5M By 35! | Ex City Banker: Geraint Anderson

   What if the traits that make someone brilliant at making money are the same ones that show up on a psychopath test? Geraint Anderson was selling trinkets on a beach when his brother got him a job in the City. Ten years later he was running the second highest ranked equity team in London, earning £600K to £700K a year and spending, by his own admission, most of it on cocaine and strippers. For four years he secretly wrote the anonymous Cityboy column in thelondonpaper, handed out to half a million Londoners, exposing the insider trading, market manipulation and excess he saw every day, while still sitting on the trading floor. He wrote the columns at work. His secretary found one on the photocopier. In early 2008, after a motorbike crash in Notting Hill left his head inches from a speeding car, he walked away at 35 with £2.5 million and a book deal. Cityboy: Beer and Loathing in the Square Mile became a Sunday Times bestseller. More recently a renowned forensic psychologist assessed him on the Hare psychopathy checklist and told him he sits in the "sweet spot for success". His new book, How to Con Friends and Manipulate People: The Subtle Art of Being a Total Psychopath, is out now. In this episode, he explains: ■ The Psychopath Sweet Spot: What he scored, what his wife thinks he really scored, and which traits to dial up at work and leave at the door ■ Confidence Beats Competence: The bonus negotiation tricks, the fake headhunter calls, and why optics beat reality in every room you walk into ■ The City Before The Crash: Insider trading in plain sight, why share prices move before a takeover is announced, and the nosebleed in front of 200 people ■ The Crash That Got Him Out: The motorbike accident, the year of living dangerously that followed, and why his wife is the reason he is still here ■ 2008 Explained: Why the financial crisis still dictates your rent, your wages and your politics, and why today feels "toppy" ■ Advice For Young Founders: Take the job that pays less and teaches more, find the problem nobody is solving, partner with someone insecure, and get rich slowly Follow Geraint: Instagram @cityboygez Get the book: How to Con Friends and Manipulate People: The Subtle Art of Being a Total Psychopath

3. 

   26 Sept 2026

   Ex City Banker: Why Being A Bit Of A Psychopath Made Me £2.5M By 35! | Geraint Anderson

   What if the traits that make someone brilliant at making money are the same ones that show up on a psychopath test? Geraint Anderson was selling trinkets on a beach when his brother got him a job in the City. Ten years later he was running the second highest ranked equity team in London, earning £600K to £700K a year and spending, by his own admission, most of it on cocaine and strippers. For four years he secretly wrote the anonymous Cityboy column in thelondonpaper, handed out to half a million Londoners, exposing the insider trading, market manipulation and excess he saw every day, while still sitting on the trading floor. He wrote the columns at work. His secretary found one on the photocopier. In early 2008, after a motorbike crash in Notting Hill left his head inches from a speeding car, he walked away at 35 with £2.5 million and a book deal. Cityboy: Beer and Loathing in the Square Mile became a Sunday Times bestseller. More recently a renowned forensic psychologist assessed him on the Hare psychopathy checklist and told him he sits in the "sweet spot for success". His new book, How to Con Friends and Manipulate People: The Subtle Art of Being a Total Psychopath, is out now. In this episode, he explains: ■ The Psychopath Sweet Spot: What he scored, what his wife thinks he really scored, and which traits to dial up at work and leave at the door ■ Confidence Beats Competence: The bonus negotiation tricks, the fake headhunter calls, and why optics beat reality in every room you walk into ■ The City Before The Crash: Insider trading in plain sight, why share prices move before a takeover is announced, and the nosebleed in front of 200 people ■ The Crash That Got Him Out: The motorbike accident, the year of living dangerously that followed, and why his wife is the reason he is still here ■ 2008 Explained: Why the financial crisis still dictates your rent, your wages and your politics, and why today feels "toppy" ■ Advice For Young Founders: Take the job that pays less and teaches more, find the problem nobody is solving, partner with someone insecure, and get rich slowly Follow Geraint: Instagram @cityboygez Get the book: How to Con Friends and Manipulate People: The Subtle Art of Being a Total Psychopath (https://www.amazon.co.uk/dp/1835984568?ref=cm_sw_r_ffobk_cp_ud_dp_0D50VC4141G7FEH0HXG0&ref_=cm_sw_r_ffobk_cp_ud_dp_0D50VC4141G7FEH0HXG0&social_share=cm_sw_r_ffobk_cp_ud_dp_0D50VC4141G7FEH0HXG0&bestFormat=true) In The Business exists to inspire one million people into entrepreneurship. Subscribe so you don't miss the next one. [Instagram] [TikTok] [LinkedIn]

Who has been a guest on In The Business

Names identified in recent episode analyses. Showing up to five guests.

• Rachel Murphy
• Paul Hamilton
• Owen Clater
• Myles Shaw
• Danilo McGarry

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

14 ratings

Contact In The Business

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about In The Business