A show about the stories that get told about groups, how those stories got made, what we think those stories get wrong. And why it matters. Your hosts, Farrah Bostic and Adam Pierno look at the data behind the narrative.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
In the demo
Claim This Podcastby Adam Pierno and Farrah Bostic
5.0(9 reviews)
46 episodes
Updated Weekly
Accepts GuestsHas Sponsors
Podcast Overview
A show about the stories that get told about groups, how those stories got made, what we think those stories get wrong. And why it matters. Your hosts, Farrah Bostic and Adam Pierno look at the data behind the narrative.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
11/20/2022
1 verified contact email on file for In the demo
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Recent Episodes
September 26, 2024
BEST OF: Why We Do This
<p><em>We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.</em></p><p><em>This episode first aired June 13, 2024.</em></p><br><p>We've been having a great time for 30+ episodes complaining about bad research, reporting, and punditry (and book-writing) about generational narratives. Who doesn't love-to-hate a good "Millennials killed some industry" story? But there are real stakes here, for how companies hire employees, invest resources, and plan marketing campaigns; for politicians and policy makers about who they want to serve or punish, and how they want to build their coalitions; and for journalists and commentators who can popularize and spread these narratives in ways that permeate the public consciousness. These things matter - they affect how we see ourselves in the world, and that affects how we behave... and that affects everything else.</p><br><p>In this episode we get back to basics -- why we make this show, what we think the stakes are, and who we think should care.</p><h2><br></h2><h2>Mentioned Resources</h2><p><a href="https://www.amazon.com/Fourth-Turning-American-Prophecy-Rendezvous/dp/0767900464/" rel="noopener noreferrer" target="_blank">The Fourth Turning: An American Prophecy</a> by Neil Howe and William Strauss</p><p><a href="https://www.amazon.com/Backlash-Undeclared-Against-American-Women/dp/B086D4PZ54/" rel="noopener noreferrer" target="_blank">Backlash: The Undeclared War Against American Women</a> by Susan Faludi: </p><p>"<a href="https://web.archive.org/web/20240410171900/https://www.theatlantic.com/ideas/archive/2024/04/americans-work-free-time-67-hours/678021/" rel="noopener noreferrer" target="_blank">The 67-Hour Rule</a>" by Derek Thompson in The Atlantic</p><p><a href="https://www.amazon.com/Generations-Jean-M-Twenge/dp/1797150960" rel="noopener noreferrer" target="_blank">Generations</a> by Jean Twenge</p><p><br></p><h2>Your Hosts</h2><p>Farrah Bostic is the founder and Head of Research & Strategy at <a href="https://www.thedifferenceengine.co/" rel="noopener noreferrer" target="_blank">The Difference Engine</a>, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more at <a href="https://www.thedifferenceengine.co/" rel="noopener noreferrer" target="_blank">thedifferenceengine.co</a> and connect with Farrah on <a href="https://www.linkedin.com/in/farrahbostic/" rel="noopener noreferrer" target="_blank">LinkedIn</a>.</p><p>Adam Pierno is an author, strategist, and managing director of brand strategy at Arizona State University. He is also the founder of <a href="https://specificbranding.com/" rel="noopener noreferrer" target="_blank">Specific Branding and Research</a>, where he helps brands understand customer habits and create effective growth strategies. With 25 years of experience, Adam has written two books on marketing. Discover more at <a href="https://www.adampierno.com/" rel="noopener noreferrer" target="_blank">adampierno.com</a> and find Adam on <a href="https://www.linkedin.com/in/adampierno/" rel="noopener noreferrer" target="_blank">LinkedIn</a>.</p><p><br></p><h2>Stay Connected</h2><ul><li><strong>Website:</strong> <a href="http://www.inthedemopodcast.com/" rel="noopener noreferrer" target="_blank">inthedemopodcast.com</a></li><li><strong>LinkedIn:</strong> <a href="https://www.linkedin.com/showcase/in-the-demo-podcast/" rel="noopener noreferrer" target="_blank">In the Demo Podcast</a></li><li><strong>Newsletter:</strong> <a href="https://inthedemo.substack.com/" rel="noopener noreferrer" target="_blank">inthedemo.substack.com</a></li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
September 19, 2024
BEST OF: Mediated Sex with Katy Coduto, PhD
<p><em>We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.</em></p><p><em>This episode first aired August 31, 2024.</em></p><br><p>The story about Millennials and dating is all about apps, sexting and ghosting - the habits of the toxically online. But it’s not all toxic - it can help people discover how to be intimate and confident in their romantic relationships. Still, real concerns about privacy and security abound. We sat down with Katy Coduto, PhD, an assistant professor of media studies at Boston University and author of the forthcoming <em>Technology, Privacy, and Sexting: Mediated Sex.</em></p><br><p>Find out more about Katy here: <a href="https://kdcoduto.com/" rel="noopener noreferrer" target="_blank">https://kdcoduto.com</a></p><br><p>Check out these other episodes about sex and intimacy for Millennials & Gen Z: </p><ul><li><a href="https://podcasts.apple.com/us/podcast/in-the-demo/id1655565898?i=1000624762737" rel="noopener noreferrer" target="_blank">The Social Sex Revolution</a>, with Cindy Gallop</li><li><a href="https://podcasts.apple.com/us/podcast/in-the-demo/id1655565898?i=1000631085747" rel="noopener noreferrer" target="_blank">Intimate Inequalities</a> with Cristen Dalessandro</li></ul><p><br></p><p><strong>In The Demo, </strong>a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, <a href="https://www.thedifferenceengine.co/" rel="noopener noreferrer" target="_blank">The Difference Engine</a>, a strategic insights consultancy focused on helping business leaders make decisions. <a href="https://www.adampierno.com/" rel="noopener noreferrer" target="_blank">Adam Pierno</a>, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.</p><br><p>In the Demo is edited by Allison Preisinger and <a href="https://www.ampstudiollc.com/" rel="noopener noreferrer" target="_blank">AMP Studio</a>. Music by <a href="https://freesound.org/people/0megaMan/" rel="noopener noreferrer" target="_blank">0megaMan</a> under the <a href="https://creativecommons.org/licenses/by/3.0/" rel="noopener noreferrer" target="_blank">Creative Commons license</a>. Learn more and find research and supporting materials at <a href="https://inthedemopodcast.com/" rel="noopener noreferrer" target="_blank">inthedemopodcast.com</a></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
September 12, 2024
BEST OF: Who Owns the 90s? with Rob Harvilla
<p><em>We're taking a short break so we wanted to share this Best Of In the Demo podcast episode with you.</em></p><p><em>This episode first aired on April 18, 2024.</em></p><br><p>The nostalgia and ownership that younger generations feel toward the music and culture of the 90s is fascinating. In this episode of In The Demo, Farrah and her guest Rob Harvilla, host of the 60 Songs that Explain the '90s podcast, explore why the decade holds such a powerful allure for those who never experienced it firsthand.</p><br><p>They discuss what accounts for this cross-generational appeal, from the mythologizing of the 90s in media to the enduring impact of the era's defining genres and artists. And they discuss how technology and cultural shifts of the past 30 years shaped the way listeners discover, consume, and connect with music, and what this tells us about the nostalgia and identity in the digital age.</p><p><br></p><h2>Resources</h2><ul><li><a href="https://www.theringer.com/60-songs-that-explain-the-90s" rel="noopener noreferrer" target="_blank">60 Songs that Explain the '90s</a></li><li>New York Times “<a href="https://web.archive.org/web/20240407075155/https://www.nytimes.com/1992/11/15/style/grunge-a-success-story.html" rel="noopener noreferrer" target="_blank">Grunge: A Success Story</a>”</li><li><a href="https://www.theringer.com/bandsplain-podcast" rel="noopener noreferrer" target="_blank">Bandsplain</a></li><li><a href="https://en.wikipedia.org/wiki/The_Oregon_Trail_(1985_video_game)" rel="noopener noreferrer" target="_blank">The Oregon Trail</a></li></ul><h2><br></h2><h2>Our Guest</h2><p>Rob Harvilla is the host of the podcast <a href="https://www.theringer.com/60-songs-that-explain-the-90s" rel="noopener noreferrer" target="_blank">60 Songs That Explain the '90s</a> and a <a href="https://www.theringer.com/authors/rob-harvilla" rel="noopener noreferrer" target="_blank">senior staff writer at The Ringer</a>; he's been a professional rock critic for 20-plus years with stops at the Village Voice, SPIN, Deadspin, and other alt-weeklies.</p><p><br></p><h2>Your Hosts</h2><p>Farrah Bostic is the founder and Head of Research & Strategy at <a href="https://www.thedifferenceengine.co/" rel="noopener noreferrer" target="_blank">The Difference Engine</a>, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more at <a href="https://www.thedifferenceengine.co/" rel="noopener noreferrer" target="_blank">thedifferenceengine.co</a> and connect with Farrah on <a href="https://www.linkedin.com/in/farrahbostic/" rel="noopener noreferrer" target="_blank">LinkedIn</a>.</p><br><p>Adam Pierno is an author, strategist, and managing director of brand strategy at Arizona State University. He is also the founder of <a href="https://specificbranding.com/" rel="noopener noreferrer" target="_blank">Specific Branding and Research</a>, where he helps brands understand customer habits and create effective growth strategies. With 25 years of experience, Adam has written two books on marketing. Discover more at <a href="https://www.adampierno.com/" rel="noopener noreferrer" target="_blank">adampierno.com</a> and find Adam on <a href="https://www.linkedin.com/in/adampierno/" rel="noopener noreferrer" target="_blank">LinkedIn</a>.</p><p><br></p><h2>Stay Connected</h2><ul><li><a href="inthedemopodcast.com" rel="noopener noreferrer" target="_blank"><strong>Website</strong></a> </li><li><a href="In the Demo Podcast" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a> </li><li><a href="inthedemo.substack.com" rel="noopener noreferrer" target="_blank"><strong>Newsletter</strong></a></li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
46 total episodes available
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Frequently asked questions
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- What is In the demo?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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