In this dynamic and impromptu podcast, the ASOTU team brings you real-world, real-time interviews and intel with Dealers and Industry Leaders across the U.S. Meet the Automotive movers and shakers you’ve seen on the screen and some you’ve never heard of before as we have candid conversations, without any script or topic. ASOTU Unscripted was recorded live at ASOTU CON 2025, hosted by Erroll Bomar III, and is produced by Automotive State of the Union (ASOTU). Learn more at https://www.asotu.com
In The Dirt with ASOTU
Claim This Podcastby More Than Cars Media Network
5.0(8 reviews)
233 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
52
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality80
Social0
YouTube0
Engagement60
Podcast Overview
In this dynamic and impromptu podcast, the ASOTU team brings you real-world, real-time interviews and intel with Dealers and Industry Leaders across the U.S. Meet the Automotive movers and shakers you’ve seen on the screen and some you’ve never heard of before as we have candid conversations, without any script or topic. ASOTU Unscripted was recorded live at ASOTU CON 2025, hosted by Erroll Bomar III, and is produced by Automotive State of the Union (ASOTU). Learn more at https://www.asotu.com
Language
🇺🇲
Publishing Since
10/28/2022
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52
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality80
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Recent Episodes
August 6, 2025
Bots Don’t Buy Cars: Owen Moon on Streaming, Fraud & Fixing Ads
<p>In this candid and engaging episode of ASOTU Unscripted, host Errol D. Bomar sits down with Owen Moon—veteran marketer, agency founder, and now co-founder of a new venture in streaming advertising. As lunch buzzes around them, Owen shares his 25-year journey through automotive marketing, from his early days embedded in dealership trenches to building Fix Ops Digital and eventually launching his newest company focused on fraud-free, human-focused streaming campaigns for dealers.Owen explains how streaming advertising is evolving from generic impressions to a premium, people-first approach. He talks strategy, fraud prevention via blockchain-backed DSPs, and how creative quality needs to match the high-value inventory dealerships hold. Learn more about DealerStream at https://dealerstream.com/STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro: Lunch, laughs, and live stage energy1:32 Owen’s 25-year journey in auto marketing begins2:24 Fix Ops Digital scaled to 850 clients before acquisition2:51 New company targets fraud-free streaming ad solutions4:05 30% of streaming ad dollars lost to fraud5:09 Why people over product is the future of dealership messaging6:29 Dealers must rebalance strategy with creative and authenticity7:36 ASOTU tip: “Get uncomfortable for 3 days—introduce yourself!”8:52 Find Dealer Stream via swag bag coffee mug demo link----------------------------------------------------------------------------------------------------------What percentage of streaming ad budgets is lost to fraud?How can dealerships prevent streaming ad fraud?What is Owen Moon’s new company in the automotive ad space?Why should dealers invest in better creative for their ads?How does blockchain help with ad verification?What’s the future of OTT advertising in automotive retail?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture</p>
August 1, 2025
Selling With Soul: Steve's Journey from Medical to Automotive
<p>In this vibrant and heartfelt ASOTU Unscripted episode, Errol Bomar sits down with Steve Roessler, better known as “Live with Drive.” Steve takes us on a compelling journey from engineering and medical sales to pioneering CRM engagement in the auto industry as Chief Evangelist at DriveCentric. His story is rooted in adaptability, family inspiration, and a relentless belief in the power of people over products.Steve reflects on the founding of the “Live with Drive” movement, the role of authentic communication, and why video, emotion, and positive reactions are transforming how dealerships interact with customers.Learn more about DriveCentric at <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VGNGd5OEZITUd2ajJDS0NXVFN0M20zTkdaZ3xBQ3Jtc0trMU1SZllvY2wxcXhHNThqc2U1RGlPTHA0UThjUlJheG1FR3VfWU1FcjFQVnh1SXJGUVlsYmdfVVdoeXViVGdfR21TQ3NrYnVId3UwTjQyaGNrbHp2ZWg5MDg2WVZoVFVWVkpTRE5pNmxHWVVqTVItQQ&q=https%3A%2F%2Fdrivecentric.com%2F&v=apqh1wSmoQQ" target="_blank" rel="nofollow">https://drivecentric.com/</a>STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFR5S1B0TVduOVdTdjFnQTRsNDVOOXFsNHBUQXxBQ3Jtc0tuOXl3VU5QblN2WHl3T2piMjhVVGpEZzk0WU53aWh3SGY4VENSZTdLZllmWkpLaUdPYm9GZjJZaS1BTEgwQ0x5NjVxWVNSWGlfV0lCRUYwLTlNaF9GMjJKSDdhS3NqX1FKbk5xejlWVHhndTlBaFhkSQ&q=https%3A%2F%2Fwww.asotu.com%2F&v=apqh1wSmoQQ" target="_blank" rel="nofollow">https://www.asotu.com/</a>Watch the docu-series “More Than Cars” at <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnpKWkNiSURWdDUxajFGcVV3UVlrYWNJbkhsd3xBQ3Jtc0trR29MZkpnSGx0NlppZUg3cUp5Z25hUHFXRjRPSzdqa0M2NzNWSThmMmpybklGeEJSVE1LbkJoNFBxQ3JVODFzNVBOc0pvX3NWb3hodXFCNkJTZVhTWkxqUmtrR1RuekV5Z25GNDZuMUFvRGg3TUEtUQ&q=https%3A%2F%2Fwww.morethancars.tv%2F&v=apqh1wSmoQQ" target="_blank" rel="nofollow">https://www.morethancars.tv</a>Follow us on Instagram at <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUphWWJZSFYyaFFWWnh3VElpQkFIaUFmNDRJQXxBQ3Jtc0tseUpveWFuWEtlUF80XzVKdjduVEFnRUFKT2NVdTFJU1VMMTd4ZmFjQ2VVWUJJLTBMTEtOejhObTFIRFlsS2wwQXlKX1JEV3dwclA4RDg1MzdEMzUzTGVYRlpLYzNpcjZnb0xRSmtSdGdDcGNRTjE5MA&q=https%3A%2F%2Fwww.instagram.com%2Fasotu_morethancars%2F&v=apqh1wSmoQQ" target="_blank" rel="nofollow"> / asotu_morethancars </a>Join the community on LinkedIn at <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0cySmdwTWdnV1hva2oxd2NEVmxpc2VkUjI2UXxBQ3Jtc0ttbkR6MDROVTExSzdldi05c2toY3J5MndPclhxQ2VVNDlNZGx2NDRDV2ZYQ1NZdDFIYkxiWWUyckZQWkdfbzFvYkRyeHNBTVktNjl4UVEtajZwR2FWZGhQWFE5Yy1EQTFjM3RYNmdRanl1RDZpdkM0Yw&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fasotu%2F&v=apqh1wSmoQQ" target="_blank" rel="nofollow"> / asotu </a>TIME STAMPS: <a href="https://www.youtube.com/watch?v=apqh1wSmoQQ">0:00</a> Intro: Errol meets “Live with Drive” at ASOTU CON<a href="https://www.youtube.com/watch?v=apqh1wSmoQQ&t=36s">0:36</a> Origin of the ‘Live with Drive’ catchphrase<a href="https://www.youtube.com/watch?v=apqh1wSmoQQ&t=178s">2:58</a> From medical sales to DriveCentric CRM evangelism<a href="https://www.youtube.com/watch?v=apqh1wSmoQQ&t=316s">5:16</a> “Wrestlers never give up”—father-daughter motivation mantra<a href="https://www.youtube.com/watch?v=apqh1wSmoQQ&t=452s">7:32</a> Patient advocacy becomes customer advocacy in auto<a href="https://www.youtube.com/watch?v=apqh1wSmoQQ&t=520s">8:40</a> “Engagement is king”—pioneering AI and video in CRM<a href="https://www.youtube.com/watch?v=apqh1wSmoQQ&t=664s">11:04</a> From McDonald's to Chick-fil-A: Changing dealership tone<a href="https://www.youtube.com/watch?v=apqh1wSmoQQ&t=782s">13:02</a> Positive reactions, not ‘CX’: The new sales measurement---------------------------------------------------------------------------------------------------------------Who is Steve Roessler and what is “Live with Drive”?How does DriveCentric use video and AI in CRM?What is a better alternative to “customer experience” in dealerships?Why is engagement critical in modern auto sales?How can dealerships shift from transactional to relational selling?What does it mean to create “positive reactions” in sales?<a href="https://www.youtube.com/hashtag/lovepeoplemorethancars">#lovepeoplemorethancars</a> <a href="https://www.youtube.com/hashtag/morethancars">#morethancars</a> <a href="https://www.youtube.com/hashtag/asotu">#asotu</a> <a href="https://www.youtube.com/hashtag/automotive">#automotive</a> <a href="https://www.youtube.com/hashtag/autoretail">#autoretail</a> <a href="https://www.youtube.com/hashtag/autoindustry">#autoindustry</a> <a href="https://www.youtube.com/hashtag/cardealers">#cardealers</a> <a href="https://www.youtube.com/hashtag/carsales">#carsales</a> <a href="https://www.youtube.com/hashtag/carculture">#carculture</a></p>
July 18, 2025
The $500 Trust Policy: Bill Vaughn’s People-First Playbook
<p>In this energizing edition of ASOTU Unscripted, host Errol Bomar sits down with Bill Vaughn, a recently appointed dealership leader only 90 days into his new role. Bill brings a grounded, refreshingly candid perspective to the conversation, sharing his unlikely start in automotive and how learning to prioritize people over process completely transformed his trajectory. From struggling as a salesperson to thriving in finance and leadership, his story reflects the real power of people-first dealership culture.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro and welcome to Bill Vaughn0:45 Why he debated coming to ASOTU Con—and why he’s glad he did1:30 Starting in sales, failing forward, and finding purpose in people3:00 From BDC rep to finance manager in 90 days4:00 Bill’s first 90 days as a new dealership leader5:45 Empowering salespeople with $500 discretion to serve customers7:00 Building a shared vision through trust and involvement-------------------------------------------------------------------What should dealership leaders focus on in their first 90 days?How can you empower salespeople to create better customer experiences?What’s the benefit of discretionary spending for dealership employees?How can dealerships improve trust and autonomy on the sales floor?Why did Bill Vaughn say yes to ASOTU Con 90 days into a new job?What’s a people-first approach to dealership management?How does ASOTU Con differ from traditional auto industry conferences?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture</p>
233 total episodes available
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- What is In The Dirt with ASOTU?
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This podcast updates weekly.
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This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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