With over 29 years in the industry, your host, Laura Royer-Bazile gets in the trenches to support your success in your nonprofit. With her practical and easy-to-understand approach, Laura presents a real-talk, no-nonsense approach to help you expand your capacity through revenue generation, marketing, productivity hacks, and responding to industry trends. You’ll not only hear from Laura’s own experience, but you’ll also hear directly from other experts who will share their experiences, lessons and wins as well.
So hit subscribe and come on In the House with Laura Royer, so not only you can win at what you do, but the people you serve can win too.
Choosing the Right Social Media Platform for Your Agency
In this episode of "In the House," Laura Royer-Bazile will help you determine your nonprofit agency's best social media platforms. Learn how to align your goals and target audience while exploring popular platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and even TikTok. Laura provides practical tips and insights to help you clarify which social media platforms make the most sense for your agency.
Links Mentioned in Today's Episode:
Jumpstart Your Social Media Masterclass (https://lauraroyer.com/)
Join The Housing Counselor's Lounge (https://www.facebook.com/groups/housingcounselorslounge)
15 Jun 2023
Harnessing the Power of Social Media Marketing
In this episode of "In the House," we uncover the power of social media marketing for your nonprofit housing counseling agencies. Social media is not just for sharing funny videos or staying connected with friends; it has become a game-changing tool that can revolutionize your agency's outreach. Join your host, Laura Royer-Bazile, as we explore the ten reasons why social media marketing is vital for your agency's success and how you can harness the magic of social media to amplify your agency's impact like never before! Happy listening and get ready to level up your social media marketing game!
Links Mentioned in Today's Episode:
Jumpstart Your Social Media Masterclass (https://lauraroyer.com/)
Join The Housing Counselor's Lounge (https://www.facebook.com/groups/housingcounselorslounge)
21 Oct 2022
Avoiding and Overcoming Burnout
Burnout is a state of mental and physical exhaustion that can zap the joy out of your career, friendships, and family interactions. While this topic may not be the most exciting one to listen to, it is one of the most necessary ones to discuss in our industry. Working in any nonprofit industry can definitely lead to burnout quickly if one ignores the signs and take precautions for avoiding it altogether. In this episode, Laura identifies the signs and stages of burnout, how to prevent it and if you are experiencing it, steps you can take to overcome it.
Here is a sneak peek of the convo:
[04:17] What exactly is burnout and why is it concerning to you as a professional
[7:10] The 12 stages of burnout; what they are and how they progress.
[15:15] Specific action steps one should take to avoid burnout altogether.
[26:23] "NO" is a perfectly good answer and how to set boundaries at work.
[32:04] The one thing you must do for yourself at work to balance out your workload.
Links Mentioned in Today's Episode:
How stress trackers can help you stay calm
Healthy Eating Tips for Adults (https://www.myplate.gov/)
Join The Housing Counselor's Lounge (https://www.facebook.com/groups/housingcounselorslounge)
22 Sept 2022
Ways to Boost Engagement in Your Online Classes
If you offer classes online but struggle to get your audience engaged, this episode is for you. Transitioning your classes from in-person to online does not have to be a chore and can be just as engaging with the right approach. That is why in this episode, Laura walks you through several helpful methods and tips for keeping your audience engaged from beginning to end.
Here is a sneak peek of the convo:
[04:16] How you're energy sets the tone for the online class.
[9:10] The best way to start off every class, no matter if it's online or not.
[13:02] Tools to check out to help facilitate activities during your online class.
[19:07] Specific engagement strategies that work best in online classes.
Links Mentioned in Today's Episode:
Kahoot (https://kahoot.com/schools-u/)
Mentimeter (https://www.mentimeter.com/)
Poll Everywhere (https://www.polleverywhere.com/)
Dinkytown (https://www.dinkytown.net/)
(https://www.triviahublive.io/virtual-team-games)Trivia Hub Live (https://www.triviahublive.io/virtual-team-games)
Trivia Plaza (https://www.triviaplaza.com/)
Join The Housing Counselor's Lounge (https://www.facebook.com/groups/housingcounselorslounge)
15 Sept 2022
What to Look for When Choosing a Client Management System with Esmeralda Thornton
One of the most frequently asked questions is about client management systems or CMS. In fact, I see it all the time on social media. Asking which CMS you are using. Why do you like that one? What's the best one? So of course, I thought, why not do one of the first episodes in this podcast series on client management systems? And I just happened to know a Queen Guru on client management system, Esmeralda Thornton. So in this episode, Esmeralda is answering questions like what features should you look for when choosing a CMS or the most common mistake made when using a CMS. All of that and more on today's episode.
Here is a sneak peek of the convo:
[04:30] What a client management system is and what are the benefits of having the right CMS.
[10:10] The key features that a nonprofit should consider when choosing a CMS.
[15:45] A great feature to make getting documents from clients when doing remote counseling.
[24:27] The most common mistake nonprofits make when using a CMS and how to fix it.
Links Mentioned in Today's Episode:
Email Esmeralda Thornton (mailto:lightworker.inc@gmail.com) (lightworker.inc@gmail.com)
Join The Housing Counselor's Lounge (https://www.facebook.com/groups/housingcounselorslounge)
Compare CMS Software (https://housingactionil.org/what-we-do/capacity-building/capacity-building-for-housing-counseling-agencies/cms-guide-2-0/)
Housing Counseling Technology (https://www.hudexchange.info/programs/housing-counseling/technology/#client-management-systems)
6 Sept 2022
5 Reasons Your Social Media is Straight Crickets and How to Fix it!
Has your social media been quiet? Perhaps you post content, but it doesn’t seem like people are either seeing it or care to respond - well it could be you need to adjust a few things to help you not only get your people talking but also build a strong connection with them. And that is why I am kicking off the very first episode of In the House with how to go from eerily crickets on your social and engaging with your audience.
Here is a sneak peek of the convo:
[05:28] The number one mistake most people make with their social media platforms.
[07:16] Why the content you are sharing or posting is not getting much action or attention.
[09:08 How to access a special toolkit to help you jumpstart your social easily.
[10:46] The one thing you must do every day with your social media to grow your community and platform.
[14:04] Creating sharable content is what you want to focus on and some ideas to getting started.
[18:45] If you want your audience to take action then you must give them a call to action.
Links Mentioned in Today's Episode:
Jumpstart Your Social Media Toolkit (https://lauraroyer.com/jumpstart/)
The Housing Counselors Lounge (https://www.facebook.com/groups/housingcounselorslounge)
Canva (https://www.canva.com)
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