In The Loop podcasts are a series of business or personal development podcasts for and by Zurich Networking Group members who share their knowledge, business experience or contribute content related to daily life in Zurich, Switzerland
#006 Strategic Marketing: The SOSTAC planning model and TOWS
Marketing strategy SOSTAC model provides a structure and blueprint to support and guide organisations to achieve objectives and meet strategic imperatives. Key elements discussed include using SWOT analysis to capture information from a Situation analysis, setting Objectives using the SMART format, using the TOWS matrix to establish a Strategy. The operational part of the planning model is covered using Tactics (plans and programmes), Action (orchestration and timing) and Control (KPIs from objectives and ROI).
6 Apr 2023
#005 - Blockchain and Pharma - Track Trace and more with Rasmus Schioenning
In this podcast, Rasmus and Andrew discuss Blockchain's relevance to Pharma, including real-life applications like Mediledger's use of Ethereum for drug return management. They cover the benefits of drug track and trace, an important topic to the industry. Show notes reference the FDA and EU's interest in Blockchain adoption. Listeners will learn about the benefits of drug track and trace and more detailed show notes are available on the group website together with a transcript download.
6 Apr 2023
#004- Blockchain 101 - The Basics with Rasmus Schioenning
Join Andrew and Rasmus in episode 4 as they discuss the basics of Blockchain, including its history, capabilities, and importance for the future. They cover topics such as the power of Blockchain, how it's used, and the level of trust required. They also touch on recent developments, atomic swaps and more. Visit www.zurichnetworkinggroup.com for show notes, a transcript copy and Rasmus's contact information. Subscribe to learn more about Blockchain, other business topics and to hear about local Zurich businesses.
Join us on this episode as we chat with Luc, founder of Skypelanguageschool.net, and gain insights into his business, his team, and how they help executives, managers, and language learners develop their Dutch, German and other language skills. Discover their flexible learning options and business model, the type of students attracted to the school, how they find their teachers, their offer and how they market and attract students. Don't forget to visit Luc's LinkedIn profile and Skypelanguageschool.net.
Maria Ryder, Co-Start-Up Founder of Exclusive Event Solutions GmbH, discusses why she and her husband created an event solutions business for clients in Switzerland during the pandemic. With over 15 years of experience in the industry, they saw it as a logical move when they moved to Switzerland. Maria shares how her past experience and passion for events will aid the success of their business. She also gives advice on the importance of planning, flexibility, and sustainability to create memorable experiential events.
27 Mar 2023
#001 - Coping With Anxiety Tips with Guest Coach Michael Simmonds
On this podcast, Coach Michael Simmonds from Zurich joins Andrew to discuss anxiety. He shares his expertise and personal experiences on the topic and offers practical tips on how to view anxiety as an opportunity to learn more about ourselves and develop self-awareness. One of the highlights of the episode is when Michael shares tension release exercises (TRE) that can be done at home or in small spaces by people of all ages and body types. The show notes and transcript are available on the Zurich Networking Group website.
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