Behind the brands, stories and strategies in the making in the wedding and events industry.
Lauren Goodman, wedding planner, founder and Creative Director at Bluebird Creative events chats with industry professionals to find out the entrepreneurial stories, hurdles and wins, as well as bringing lots of invaluable insights from her time in business and the wedding and events industry.
What I Learned From Season 3: Business Lessons from Creative Entrepreneurs & Wedding Industry Leaders
What does it really take to build a successful creative business?
In this solo episode of In The Making, Lauren reflects on the biggest lessons from Season 3 — pulling together insights from conversations with leading wedding industry professionals, creative entrepreneurs, and founders.
From starting a business without a perfect plan to navigating messy growth, saying yes before you feel ready, and building confidence through action, this episode is packed with honest takeaways for anyone building a business in the creative or wedding industry.
Lauren also shares her own journey — from starting without experience to building a luxury wedding planning business — and why success rarely follows a straight path.
In this episode, we cover:
How most successful businesses start from a problem or idea
Why you don’t need a perfect business plan to begin
The importance of saying yes before you feel ready
Building confidence through action and experience
Why business growth is messy, non-linear, and constantly evolving
Lessons from wedding planners, florists, and creative founders
Real insights into building and scaling a creative business
Whether you're a wedding supplier, creative entrepreneur, or service-based business owner, this episode is a powerful reminder that success is built through action, resilience, and adaptability.
🎧 In The Making — real conversations on building a creative business.
15 Jun 2026
The Rise of Wedding Content Creators: Social Media, TikTok & Modern Weddings Explained
What is a wedding content creator — and why is this role transforming the wedding industry?
In this episode of In The Making, Lauren is joined by Melissa from MB Weddings & Events to explore the rise of wedding content creation and how social media is reshaping modern weddings.
From going viral on TikTok to building a fully booked business, Melissa shares how she transitioned from teaching into a new and rapidly growing space within the wedding industry.
This conversation also dives into the difference between content creators, videographers, and photographers — and the growing demand for real-time, authentic wedding content.
In this episode, we cover:
What a wedding content creator actually does
The rise of TikTok and social media in weddings
Building a business through viral content
The difference between content creators and videographers
Industry standards and the challenges of a low barrier to entry
Branding, positioning, and standing out in a saturated market
The future of wedding content and digital storytelling
If you're a wedding supplier, creative entrepreneur, or content creator, this episode gives insight into one of the fastest-growing roles in the industry.
8 Jun 2026
Ask me anything: Your Business Questions, Answered Honestly
In this mini Q&A episode of In The Making, I’m answering real questions sent in by listeners and members of my audience.
From navigating tricky client situations to making confident business decisions, these short episodes are designed to give honest, practical insight into the real challenges business owners face.
Whether you're working in the wedding industry, running a creative business, or growing a service-based business, these listener-led episodes are here to support you through the decisions you're making every day.
If you’ve ever wondered whether other business owners are facing the same challenges — trust me, they are.
Who has been a guest on In The Making with Lauren Goodman
Names identified in recent episode analyses. Showing up to five guests.
Natasha Grey
Georgina Rose
Will
Freddie
Podcast Authority Score: 15 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
18
Social presence
0
YouTube
0
Engagement
32
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