- 294
- Episodes
- 38
- Transcribed
- 95
- Ratings
- Weekly
- Cadence
- 2018
- First episode
About In the Sauce
With over 250 episodes and interviews across the CPG value chain, In the Sauce is the go-to podcast for emerging brands. You’ll hear from founders, retailers, investors, and operators about the triumphs and challenges of building consumer businesses. Providing honest, unfiltered interviews, it features hours of brass-tacks advice from finance, legal, operations, and supply chain experts, alongside practical hacks from brand marketing and social media specialists. In the Sauce is produced in partnership with Naturally New York (https://www.naturallynewyork.org/), a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area..
- Publisher
- Heritage Radio Network
- Category
- business · society & culture
- Language
- en
- Explicit
- No
- First episode
- 4 Jun 2018
- Latest episode
- 15 Oct 2026
Latest episodes
38 of 294 episodes have a transcript.
15 Oct 2026TRANSCRIPT
Building a New Waay
8 Oct 2026TRANSCRIPT
Building a New Chapter
1 Oct 2026TRANSCRIPT
Building Easy Squeezy
Inside a recent episode
Building a New Waay
Published 15 Oct 2026 · Transcript excerpt
[…] It's good. No, that's so great. And so obviously building a CPG brand today is very different than when you started Primal, as we said, sort of 12 years ago. What aspects of it is easier and what aspects of it is more challenging? I think... everything's more expensive I mean you used to be able to just ship an influencer a package and they would be like thrilled to get free product and post about you like those days are long over there was no such thing as an influencer like the word didn't exist there was no such thing as TikTok when we launched Primal so that really dates me but that kind of gives you I don't know it said it was just a different time I think there's always ways to find your like this new marketing, you know, channels, but it just feels much, much less like the cottage industry at once was and much more like a billionaire's game than it did in 2015. […]
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See plansWho has been a guest on In the Sauce
Names identified in recent episode analyses. Showing up to five guests.
- Morgan Zanotti
- Alison Cayne
- Matt Kramer
- Sahra Nguyen
- Ben Lewis
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 4.9 / 5
- 77 ratings
- Spotify
- 4.8 / 5
- 18 ratings
Contact In the Sauce
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about In the Sauce
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does In the Sauce take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
38 of 294 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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