In Your Element

About In Your Element

In Your Element is where leadership meets real talk. It's the go-to podcast for everyday users and practitioners in the dynamic world of higher education. Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in leading voices from the field – from savvy higher ed IT leaders to visionary college presidents – to share their experiences and insights. Our discussions are candid, sometimes diving into the challenges and other times celebrating the triumphs of working in higher ed. Expect to hear about the latest trends, innovative strategies, and the impact of technology—especially AI—in personalizing student experiences throughout the entire student journey. We're not just talking theory here; it's about actionable insights that you can apply directly to your work. Tune in, get inspired. Whether you're a seasoned pro or just starting out in admissions, marketing, or student success, this podcast is your space to thrive in your element.

Publisher

Daniella Nordin and Brendan Henkel

Category

business · education · technology

Language

en

Explicit

No

First episode

13 Sept 2021

Latest episode

2 Oct 2025

Latest episodes

1 of 55 episodes have a transcript.

1. 

   2 Oct 2025

   Chowan University’s Winning Formula for Enrollment Growth and Student Retention

   In this episode of In Your Element, host Daniella connects with Dr. Shelley Greene, VP of Advancement and Enrollment at Chowan University, to discuss how foundational changes in strategy, communication, and tech adoption led to a 13% increase in enrollment and a 4% bump in retention. Dr. Greene shares how Chowan’s small size became a strategic advantage in fostering collaboration, reducing silos, and creating meaningful, personalized student experiences. Tune in for a behind-the-scenes look at what happens when enrollment and advancement work hand-in-hand to reimagine student success.

2. 

   21 Aug 2025

   From Excel to AI: Del Mar’s Leap into the Future of Student Engagement

   In this episode of In Your Element, host Daniella sits down with Jason Houlihan, Executive Director of Marketing and Events at Del Mar College, to unpack how his team transformed student recruitment and engagement through process mapping, breaking down silos, and strategic use of Element451’s platform. From the Freedom to Dream tuition waiver to massive community events like One Stop Saturday and Viking Fest, Jason shares data-backed wins and candid insights on evolving from reactive marketing to proactive enrollment strategies. This is a must-listen for anyone looking to master enrollment marketing and elevate student success strategies.

3. 

   7 Aug 2025

   AI First, Human Always: Building an AI-Ready Campus at Forsyth Tech

   Daniella and Brendan sit down with Hannah Wilson, Knowledge Management and CRM Coordinator Project Manager at Forsyth Technical Community College. Known for her “AI-first, human-in-the-loop” approach, Hannah unpacks how her team is using Element451 to build a strategic, humanized, and data-driven knowledge base. If you’re trying to harness AI in higher education without sacrificing the student experience, this is a must-listen.

Inside a recent episode

From Rodeos to ROI: ABAC's Unique Approach to Student Engagement

Published 5 Sept 2024 · Transcript excerpt

[…] And those are the things that we are focused on. Our price point is at a really good spot for that for our students. And then we have phenomenal donors that support our students. And so we just gave out $1 .1 million in scholarship. And that impacted over 900 students. Wow. That's 59 % rate of students graduating without college debt is a number of different factors, but communicating those to them has been one of the things that we focused on through element. I was just going to say it feels like a full circle moment because you're educating about the brand, but you want them to know that we want you, that we offer that program that you want and that you can graduate and be successful. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

4 ratings

Contact In Your Element

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.