Inbound Academy is a weekly podcast with advice to help you grow your business using the inbound methodology.
This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com.
How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)
Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!
Read the full show notes (https://blog.gorizen.com/how-to-design-customer-feedback)
Episode Markers
1:06 - Dr. Guess’s Background
2:39 - How customer behavior COULD change Post-COVID
5:50 -The Essential Elements of Interaction w/ Customers
9:48 - Why PLANNING is Crucial When Communicating w/ Customers
15:38 - How to plan a useful survey
22:50 - Tools for designing and analyzing surveys
28:16 - tips for new marketers when starting out
32:10 - How to connect w/ Dr. Guess
Connect w/ Dr. Guess
LinkedIn (https://www.linkedin.com/in/drwendyguess/)
DrWendyGuess.com (https://drwendyguess.com/)
"Indigo Tent" Podcast (https://podcasts.apple.com/us/podcast/indigotents-podcast/id1503405341)
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Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com (https://www.gorizen.com/) or contact us (https://www.gorizen.com/contact-the-rizen-inbound-marketing-team) today!
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Send in a voice message: https://anchor.fm/inbound-academy/message
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17 Jul 2020
Buyer Personas: Yes - They're For Sales Too!
Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode!
Learn More About Buyer Personas:
What is a Buyer Persona? A Guide for Sales (https://blog.gorizen.com/buyer-personas-a-guide-for-sales)
How to Build Effective Buyer Personas (https://blog.gorizen.com/how-to-build-effective-buyer-personas)
Follow Growth Marketing for Martians on Social Media!
Follow on Facebook (https://anchor.fm/dashboard/episode/e3mb5n/metadata/facebook.com/rizen_inbound/)
Follow on Instagram (https://www.instagram.com/rizen_inbound/)
Follow on Twitter (https://twitter.com/rizeninbound)
Follow on LinkedIn (https://www.linkedin.com/company/rizen-corp/)
(https://www.linkedin.com/company/rizen-corp/)
Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com (https://www.gorizen.com/) or contact us (https://www.gorizen.com/contact-the-rizen-inbound-marketing-team) today. We'd love to hear from you!
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Send in a voice message: https://anchor.fm/inbound-academy/message
Support this podcast: https://anchor.fm/inbound-academy/support (https://anchor.fm/inbound-academy/support)
9 Jul 2020
We're Changing Our Name!
A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward!
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Send in a voice message: https://anchor.fm/inbound-academy/message
Support this podcast: https://anchor.fm/inbound-academy/support (https://anchor.fm/inbound-academy/support)
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