by Katelyn Baughan
Inbox to Impact is the go-to podcast for nonprofit leaders looking to amplify their mission and raise more funds through the power of email marketing. Each episode dives into actionable strategies and inspiring success stories to help nonprofits drive greater impact, increase engagement, and raise more.
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Publishing Since
3/27/2025
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September 22, 2025
<p><strong>Summary</strong></p><p>In this episode of the Inbox to Impact podcast, host Katelyn Baughan interviews Carly Euler, the marketing director at MemoryFox, about the critical role of storytelling in nonprofit marketing. They discuss the importance of ethical storytelling, the creation of a story bank, and the guidelines for collecting and using stories ethically. Carly shares insights on innovative storytelling techniques and emphasizes the need for transparency and trust in donor relationships. The conversation highlights the impact of storytelling on fundraising and the necessity of adapting to modern storytelling methods, including video.</p><p><strong>Takeaways</strong></p><ul><li>Storytelling is essential for nonprofits to connect with supporters.</li><li>Ethical storytelling builds trust and transparency with donors.</li><li>A story bank helps organize and reuse impactful stories.</li><li>Consent is crucial in storytelling; always check back with storytellers.</li><li>Innovative storytelling can include behind-the-scenes insights.</li><li>Video storytelling is more engaging than graphics or infographics.</li><li>Collecting stories should be a seamless process for nonprofits. </li><li>Donors want to feel part of the solution, not just providers of funds.</li><li>Research shows storytelling improves donor retention rates.</li><li>Nonprofits should adapt to modern storytelling methods to stay relevant.</li></ul><p><br></p><p><strong>Sound Bites</strong></p><ul><li>"Transparency enhances trust."</li><li>"You have unique stories as well."</li><li>"Don't sleep on storytelling."</li></ul><p><strong>Chapters</strong></p><ul><li>00:00 Introduction to Storytelling in Nonprofits</li><li>06:03 The Importance of Ethical Storytelling</li><li>12:03 Building a Story Bank for Nonprofits</li><li>18:11 Guidelines for Story Collection and Consent</li><li>23:52 Innovative Storytelling Techniques</li><li>30:12 Final Thoughts on Storytelling and Video Content</li></ul><p><br></p><p> </p><p><strong>Resources from show</strong></p><ul><li><a href="https://www.memoryfox.io" target="_blank" rel="ugc noopener noreferrer">Learn more about MemoryFox</a></li><li><a href="https://www.memoryfox.io/ethical-storytelling/" target="_blank" rel="ugc noopener noreferrer">Ethical Storytelling Report</a></li></ul><p><br></p><p><strong>Connect with Katelyn</strong></p><ul><li>Linkedin: Katelyn Baughan <a href="https://www.linkedin.com/in/katelyn-baughan/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/katelyn-baughan/</a></li><li>Join KB Digital's email list: <a href="http://eepurl.com/gr-QRv" target="_blank" rel="ugc noopener noreferrer">http://eepurl.com/gr-QRv</a></li><li>Instagram: @kb_digital</li><li>Website: <a href="https://www.katelynbaughan.com" target="_blank" rel="ugc noopener noreferrer">katelynbaughan.com</a></li></ul>
August 19, 2025
<p><strong>Summary</strong></p><p>In this episode of the Inbox to Impact podcast, Katelyn Baughan welcomes Jordana Merkin from Voice for Good to discuss the critical importance of clear messaging for nonprofits. Jordana shares her 15+ year journey in nonprofit marketing and communications, explaining how she helps small to mid-size organizations clarify their messaging to attract and engage the right audiences. The conversation explores practical strategies for creating consistent messaging across all channels, the importance of values-based communication, and how to craft emails that truly resonate with donors. They discuss the power of human-centered communication, storytelling techniques, and the common mistakes nonprofits make in their messaging efforts.</p><p><br></p><p><strong>Takeaways</strong></p><ul><li>The golden rule of communication is "show me you know me" - messaging should focus on the audience, not the organization.</li><li>Clear messaging requires a written guide that everyone in the organization can access and understand.</li><li>Values-based messaging attracts the right people and repels the wrong ones - and that's okay.</li><li>Emails should come from real individuals within the organization, not generic organizational addresses.</li><li>Organizations need to explain both the problem and the solution, not assume everyone understands.</li><li>Use "you" more frequently in communications to create connection and show value to the reader.</li><li>Connect through universal emotions even if readers haven't experienced the specific problem you solve.</li><li>Every organization needs a consistent voice and personality that sounds human across all channels.</li><li>Messaging guides are internal documents that fuel external growth by ensuring consistency.</li><li>Stories of transformation help donors understand both your why and your impact.</li></ul><p><br></p><p><strong>Chapters</strong></p><p>00:00 Introduction and Welcome<br>00:51 Jordana's Background and Voice for Good<br>03:06 The Foundation of Clear Communication<br>06:16 Creating a Messaging Guide<br>08:27 Implementing Messaging Across Channels<br>12:17 Voice and Tone in Nonprofit Communications<br>14:23 Common Email Marketing Mistakes and Solutions</p><p><br></p><p><strong>Resources from show</strong></p><ul><li><a href="https://voiceforgood.co/" target="_blank" rel="noopener noreferer">Voice for Good</a></li><li><a href="https://voiceforgood.co/elevator-pitch-freebie " target="_blank" rel="ugc noopener noreferrer">Elevator pitch freebie</a></li></ul><p><br></p><p><strong>Connect with Katelyn</strong></p><ul><li>Linkedin: Katelyn Baughan <a href="https://www.linkedin.com/in/katelyn-baughan/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/katelyn-baughan/</a></li><li>Join my email list: <a href="http://eepurl.com/gr-QRv" target="_blank" rel="ugc noopener noreferrer">http://eepurl.com/gr-QRv</a></li><li>Instagram: @kb_digital</li><li>Website: <a href="https://www.katelynbaughan.com" target="_blank" rel="ugc noopener noreferrer">katelynbaughan.com</a></li></ul>
July 9, 2025
<p><strong>Summary</strong>In this episode of the Inbox to Impact podcast, host Katelyn Baughan speaks with Jason Ellinger from Beard and Bowler Productions about the transformative power of video storytelling for nonprofits. They discuss how nonprofits can leverage video to enhance fundraising efforts, engage audiences, and tell compelling stories that resonate with donors. Jason shares insights on crafting effective narratives, the importance of consistency in video content, and practical strategies for nonprofits to create their own videos, even on a limited budget. The conversation emphasizes the necessity of investing in video as a vital tool for increasing impact and fostering deeper connections with supporters.<strong>Takeaways</strong></p><ul><li>Video significantly increases donor engagement and fundraising success.</li><li>Storytelling through video can transform nonprofit campaigns.</li><li>Nonprofits should focus on one compelling story to resonate with audiences.</li><li>The hero's journey framework is effective in nonprofit storytelling.</li><li>Consistency in video content is key to building audience engagement.</li><li>DIY video strategies can be effective for small nonprofits.Investing in professional video production can yield high returns.</li><li>Repurposing video content across platforms maximizes its impact.</li><li>Understanding the audience's perspective is crucial in storytelling.</li><li>Nonprofits should utilize available resources to enhance their video efforts.</li></ul><p><br /></p><p><strong>Sound bites</strong>"Video is really important.""This is where we want to be.""You need to be investing in video."</p><p><strong>Chapters</strong>00:00 Introduction to Nonprofit Video Impact03:06 The Power of Storytelling in Nonprofits06:08 Building Tension and Emotional Engagement09:00 Crafting Compelling Narratives11:50 The Importance of Structure in Storytelling15:12 Using Video Across Multiple Channels18:00 Strategies for Small Nonprofits20:59 Investing in Professional Video Production24:04 The Long-Term Value of Video Content27:02 Conclusion and Resources for Nonprofits</p>
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Diana Farias Heinrich
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Meena Das
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Inbox to Impact is the go-to podcast for nonprofit leaders looking to amplify their mission and raise more funds through the power of email marketing.
Each episode dives into actionable strategies and inspiring success stories to help nonprofits drive greater impact, increase engagement, and raise more.
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