Inbox to Impact: The Email Marketing Podcast for Nonprofits

About Inbox to Impact: The Email Marketing Podcast for Nonprofits

Inbox to Impact is the go-to podcast for nonprofit leaders looking to amplify their mission and raise more funds through the power of email marketing. Each episode dives into actionable strategies and inspiring success stories to help nonprofits drive greater impact, increase engagement, and raise more.

Publisher

Katelyn Baughan

Category

business

Language

en

Explicit

No

First episode

27 Mar 2025

Latest episode

22 Sept 2025

Latest episodes

11 episodes in the feed.

1. 

   22 Sept 2025

   How Storytelling Can Double Donor Retention With Carly Euler

   Summary In this episode of the Inbox to Impact podcast, host Katelyn Baughan interviews Carly Euler, the marketing director at MemoryFox, about the critical role of storytelling in nonprofit marketing. They discuss the importance of ethical storytelling, the creation of a story bank, and the guidelines for collecting and using stories ethically. Carly shares insights on innovative storytelling techniques and emphasizes the need for transparency and trust in donor relationships. The conversation highlights the impact of storytelling on fundraising and the necessity of adapting to modern storytelling methods, including video. Takeaways Storytelling is essential for nonprofits to connect with supporters. Ethical storytelling builds trust and transparency with donors. A story bank helps organize and reuse impactful stories. Consent is crucial in storytelling; always check back with storytellers. Innovative storytelling can include behind-the-scenes insights. Video storytelling is more engaging than graphics or infographics. Collecting stories should be a seamless process for nonprofits. Donors want to feel part of the solution, not just providers of funds. Research shows storytelling improves donor retention rates. Nonprofits should adapt to modern storytelling methods to stay relevant. Sound Bites "Transparency enhances trust." "You have unique stories as well." "Don't sleep on storytelling." Chapters 00:00 Introduction to Storytelling in Nonprofits 06:03 The Importance of Ethical Storytelling 12:03 Building a Story Bank for Nonprofits 18:11 Guidelines for Story Collection and Consent 23:52 Innovative Storytelling Techniques 30:12 Final Thoughts on Storytelling and Video Content Resources from show Learn more about MemoryFox (https://www.memoryfox.io) Ethical Storytelling Report (https://www.memoryfox.io/ethical-storytelling/) Connect with Katelyn Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/ (https://www.linkedin.com/in/katelyn-baughan/) Join KB Digital's email list: http://eepurl.com/gr-QRv (http://eepurl.com/gr-QRv) Instagram: @kb_digital Website: katelynbaughan.com (https://www.katelynbaughan.com)

2. 

   19 Aug 2025

   How to Craft Clear Nonprofit Messaging That Converts with Jordana Merkin

   Summary In this episode of the Inbox to Impact podcast, Katelyn Baughan welcomes Jordana Merkin from Voice for Good to discuss the critical importance of clear messaging for nonprofits. Jordana shares her 15+ year journey in nonprofit marketing and communications, explaining how she helps small to mid-size organizations clarify their messaging to attract and engage the right audiences. The conversation explores practical strategies for creating consistent messaging across all channels, the importance of values-based communication, and how to craft emails that truly resonate with donors. They discuss the power of human-centered communication, storytelling techniques, and the common mistakes nonprofits make in their messaging efforts. Takeaways The golden rule of communication is "show me you know me" - messaging should focus on the audience, not the organization. Clear messaging requires a written guide that everyone in the organization can access and understand. Values-based messaging attracts the right people and repels the wrong ones - and that's okay. Emails should come from real individuals within the organization, not generic organizational addresses. Organizations need to explain both the problem and the solution, not assume everyone understands. Use "you" more frequently in communications to create connection and show value to the reader. Connect through universal emotions even if readers haven't experienced the specific problem you solve. Every organization needs a consistent voice and personality that sounds human across all channels. Messaging guides are internal documents that fuel external growth by ensuring consistency. Stories of transformation help donors understand both your why and your impact. Chapters 00:00 Introduction and Welcome 00:51 Jordana's Background and Voice for Good 03:06 The Foundation of Clear Communication 06:16 Creating a Messaging Guide 08:27 Implementing Messaging Across Channels 12:17 Voice and Tone in Nonprofit Communications 14:23 Common Email Marketing Mistakes and Solutions Resources from show Voice for Good (https://voiceforgood.co/) Elevator pitch freebie (https://voiceforgood.co/elevator-pitch-freebie ) Connect with Katelyn Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/ (https://www.linkedin.com/in/katelyn-baughan/) Join my email list: http://eepurl.com/gr-QRv (http://eepurl.com/gr-QRv) Instagram: @kb_digital Website: katelynbaughan.com (https://www.katelynbaughan.com)

3. 

   9 Jul 2025

   How to Use Video for Nonprofit Impact with Jason Ellinger

   SummaryIn this episode of the Inbox to Impact podcast, host Katelyn Baughan speaks with Jason Ellinger from Beard and Bowler Productions about the transformative power of video storytelling for nonprofits. They discuss how nonprofits can leverage video to enhance fundraising efforts, engage audiences, and tell compelling stories that resonate with donors. Jason shares insights on crafting effective narratives, the importance of consistency in video content, and practical strategies for nonprofits to create their own videos, even on a limited budget. The conversation emphasizes the necessity of investing in video as a vital tool for increasing impact and fostering deeper connections with supporters.Takeaways Video significantly increases donor engagement and fundraising success. Storytelling through video can transform nonprofit campaigns. Nonprofits should focus on one compelling story to resonate with audiences. The hero's journey framework is effective in nonprofit storytelling. Consistency in video content is key to building audience engagement. DIY video strategies can be effective for small nonprofits.Investing in professional video production can yield high returns. Repurposing video content across platforms maximizes its impact. Understanding the audience's perspective is crucial in storytelling. Nonprofits should utilize available resources to enhance their video efforts. Sound bites"Video is really important.""This is where we want to be.""You need to be investing in video." Chapters00:00 Introduction to Nonprofit Video Impact03:06 The Power of Storytelling in Nonprofits06:08 Building Tension and Emotional Engagement09:00 Crafting Compelling Narratives11:50 The Importance of Structure in Storytelling15:12 Using Video Across Multiple Channels18:00 Strategies for Small Nonprofits20:59 Investing in Professional Video Production24:04 The Long-Term Value of Video Content27:02 Conclusion and Resources for Nonprofits

4. 

   19 Jun 2025

   Ethical Storytelling for Email Marketing Success with Diana Farias Heinrich

   Host Katelyn Baughan interviews Diana Farias Heinrich about ethical storytelling in nonprofit email marketing, emphasizing informed consent and co-creation to enhance donor engagement and foster a culture of sharing.

5. 

   5 Jun 2025

   Building Donor Trust Through Data-Driven Communication with Meena Das

   Katelyn Baughan interviews Meena Das, a data equity practitioner, about leveraging data to build donor trust through effective communication, emphasizing the human element and consistent engagement for nonprofit success.

6. 

   22 May 2025

   How Thought Leadership Can Help Your Nonprofit Raise More With Tania Bhattacharyya

   Summary In this episode of the Inbox to Impact podcast, Katelyn Baughan interviews Tanya Bhattacharyya, a nonprofit consultant and founder of Lumos Marketing. They discuss the importance of storytelling in the nonprofit sector, the concept of thought leadership, and how nonprofit leaders can build trust and visibility through personal branding on platforms like LinkedIn. Tanya shares practical strategies for integrating email marketing with social media efforts, growing email lists, and overcoming imposter syndrome. The conversation emphasizes the need for consistency and authenticity in communication to foster community and engagement. Takeaways Storytelling is crucial in the nonprofit sector. Nonprofit leaders should embrace their personal stories. Thought leadership is about building trust and community. Visibility on LinkedIn can enhance nonprofit credibility. Emails should come from real people to build trust. Integrating social media and email strategies is essential. Nonprofits need to grow their email lists continuously. Imposter syndrome is common but can be overcome. Consistency in posting leads to greater engagement. Sharing experiences can lead to self-actualization in leadership. Sound Bites "I saw how impactful storytelling was." "You are an extension of the work." "A picture does say a thousand words." "LinkedIn is a great place to get discovered." "Consistency is really key." "I feel like a leader now." Chapters 00:00 Introduction to Nonprofit Consulting and Thought Leadership 02:59 The Power of Storytelling in Nonprofits 05:52 Understanding Thought Leadership 09:01 Building Trust Through Personal Branding 11:59 Integrating Email and Social Media Strategies 14:57 Growing Your Email List Through Engagement 17:57 Overcoming Imposter Syndrome in Nonprofit Leadership 20:52 Practical Tips for Nonprofit Leaders 23:56 Conclusion and Call to Action Resources from show https://lumosmarketing.co/ (https://lumosmarketing.co/) Connect with Katelyn Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/ (https://www.linkedin.com/in/katelyn-baughan/) Join my email list: http://eepurl.com/gr-QRv (http://eepurl.com/gr-QRv) Instagram: @kb_digital Website: katelynbaughan.com (https://www.katelynbaughan.com)

7. 

   15 May 2025

   How to Integrate Email with Your Nonprofit's Digital Strategy with Caroline Griffin

   In this episode of the Inbox to Impact podcast, Katelyn Baughan and Caroline Griffin discuss the integration of email marketing with other digital channels for effective donor acquisition and retention in nonprofits. They explore common mistakes nonprofits make, the importance of lead magnets, creating engaging welcome journeys, and the significance of personalization in email campaigns. The conversation emphasizes the need for an omni-channel approach to marketing, balancing email frequency, and repurposing content across various platforms to enhance engagement and impact. Takeaways Nonprofits should not rely solely on email for communication. Lead magnets can effectively attract new donors and retain existing ones. Personalized welcome journeys are crucial for new subscribers. Short, plain text emails often outperform graphic-heavy designs. Repurposing content across channels can maximize reach and engagement. Balancing email frequency is key to maintaining donor interest. Engagement strategies should include asking for replies and feedback. Testing different formats and messages is essential for success. Nonprofits should track and analyze email performance regularly. An integrated marketing approach enhances overall effectiveness. Sound Bites "Email is just a part of the marketing mix." "Lead magnets work for bringing in new people." "Email is only one piece of the puzzle." Chapters 00:00 Introduction to Nonprofit Marketing 02:58 Common Mistakes in Nonprofit Email Strategies 05:58 Effective Lead Magnets for Donor Acquisition 08:58 Creating Engaging Welcome Journeys 12:00 The Power of Personalization in Email 14:59 Repurposing Content Across Channels 18:08 Balancing Email Strategies for Different Audiences 20:52 Conclusion and Key Takeaways Resources from show https://marketeronamission.work/ (https://marketeronamission.work/) Connect with Katelyn Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/ (https://www.linkedin.com/in/katelyn-baughan/) Join my email list: http://eepurl.com/gr-QRv (http://eepurl.com/gr-QRv) Instagram: @kb_digital Website: katelynbaughan.com (https://www.katelynbaughan.com)

8. 

   5 May 2025

   How to Build a Modern Tech Stack for Nonprofits With Ted Kriwiel

   Summary In this episode of the Inbox to Impact podcast, Katelyn Baughan and Ted Kriwiel discuss the essential elements of building a modern tech stack for nonprofits. They explore the importance of understanding existing technology, creating effective processes, and the role of automation in nonprofit marketing. Ted emphasizes the need for nonprofits to embrace technology, choose the right tools, and ensure that their teams are trained to use them effectively. The conversation highlights the significance of incremental progress and the importance of having a culture of innovation within nonprofit organizations. Takeaways Building a modern tech stack is essential for nonprofits. Understanding your current technology is the first step. Creating effective processes is crucial before implementing new tools. Naming conventions for emails and documents can save time. Automation can significantly improve nonprofit marketing efforts. Choosing the right software is vital for organizational success. Nonprofits should avoid long-term contracts with software providers. Training staff on new technology is essential for successful adoption. Incremental progress is key; start with small wins. Embrace a culture of innovation and be open to change. Sound Bites "Whatever technology you have right now is probably just fine." "The best software in the world can't fix a broken process." "Don't get married to software. We're month to month." "You need to have the staff that knows how to use it." "If you have to code every single email, it's very time consuming." "There's free trials for everything. Try stuff." Chapters 00:00 Introduction to Nonprofit Tech Stacks 03:03 Understanding Tech Stacks and Their Importance 06:01 Creating Effective Processes for Tech Management 09:04 Email Management and Naming Conventions 11:48 Integrating Tools for a Seamless Workflow 15:03 Automation and Its Role in Nonprofit Marketing 18:06 When to Upgrade Your Tech Stack 20:56 Choosing the Right Software for Nonprofits 24:02 The Importance of Training and Culture in Tech Adoption 27:01 Final Thoughts on Embracing Technology Resources from show https://www.tedkriwiel.com (https://www.tedkriwiel.com) Connect with Katelyn Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/ (https://www.linkedin.com/in/katelyn-baughan/) Join my email list: http://eepurl.com/gr-QRv (http://eepurl.com/gr-QRv) Instagram: @kb_digital Website: katelynbaughan.com (https://www.katelynbaughan.com)

9. 

   28 Apr 2025

   How Automation is "The Magic That Can Free You" with Rachel Bearbower

   In this episode of the Inbox to Impact podcast, Katelyn Baughan and Rachel Bearbower discuss the critical role of automation in nonprofit organizations. They explore how automation can enhance donor retention, streamline communication, and improve overall efficiency. Rachel shares practical strategies for creating effective donor journeys, implementing evergreen email series, and maintaining list hygiene to ensure successful automation. The conversation emphasizes the importance of working smarter, not harder, to maximize the impact of nonprofit efforts. Takeaways Automation can free nonprofit leaders from mundane tasks. Donor retention is cheaper than acquiring new donors. Quick communication after donations is crucial for donor satisfaction. Start with simple thank you emails to engage donors. Repurpose existing content for effective communication. Establish a structured donor journey for better engagement. List hygiene is essential for effective email marketing. Automation can help maintain donor relationships over time. Focus on foundational practices before implementing automation. Work smarter by automating repetitive tasks. Sound Bites "Automation is the magic that can free you." "Just start with a thank you." "You can just keep going over and over again." "Automation is the secret sauce to retention." "Make sure your data in is good." "Work smarter, not harder." Chapters 00:00 Introduction to Nonprofit Automation 03:01 The Importance of Donor Retention 06:11 Crafting the Donor Journey 09:01 Implementing Effective Automation Strategies 11:59 Creating an Evergreen Email Series 15:13 The Role of List Hygiene in Automation 18:04 Conclusion and Key Takeaways Resources from show Nonprofit Automation Agency (https://www.nonprofitautomationagency.com/) Connect with Katelyn Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/ (https://www.linkedin.com/in/katelyn-baughan/) Join my email list: http://eepurl.com/gr-QRv (http://eepurl.com/gr-QRv) Instagram: @kb_digital Website: katelynbaughan.com (https://www.katelynbaughan.com)

10. 

    8 Apr 2025

    The Art of Donation Page Optimization with Adam O'Brien

    In this episode of the Inbox to Impact podcast, Katelyn Baughan and Adam O'Brien discuss the critical role of donation pages in nonprofit fundraising. They explore the challenges of low conversion rates, the importance of email segmentation, and the potential of AI in optimizing marketing strategies. The conversation emphasizes the need for continuity in messaging across platforms and the significance of creating tailored donation forms for specific campaigns. They also address the complexities of tracking donations and attribution, providing actionable insights for nonprofits to enhance their fundraising efforts. Takeaways Donation pages are crucial for nonprofit fundraising success. Low conversion rates can stem from a lack of continuity in messaging. Optimizing donation pages involves removing distractions and simplifying the process. Email segmentation significantly improves engagement and conversion rates. AI can assist in creating tailored content and optimizing marketing strategies. Campaign-specific donation forms help track and attribute donations effectively. Understanding donor behavior is key to improving conversion rates. Nonprofits should focus on creating a seamless donor experience. Utilizing analytics tools can help nonprofits track their performance better. Abandoned donation emails can serve as effective reminders for potential donors. Chapters 00:00 Introduction to Nonprofit Tech and Donation Pages 03:10 Understanding Donation Page Conversion Rates 05:57 Tactics for Optimizing Donation Pages 08:58 The Importance of Email Segmentation 12:07 Leveraging AI for Nonprofit Marketing 15:59 Creating Effective Campaign-Specific Donation Forms 21:14 Tracking Donations and Attribution Challenges Resources from show idonate.com (https://www.idonate.com) Connect with Katelyn Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/ (https://www.linkedin.com/in/katelyn-baughan/) Join my email list: http://eepurl.com/gr-QRv (http://eepurl.com/gr-QRv) Instagram: @kb_digital Website: katelynbaughan.com (https://www.katelynbaughan.com)

11. 

    27 Mar 2025

    How to Increase Monthly Giving with Dana Snyder

    In this inaugural episode of the Inbox to Impact podcast, I interview Dana Snyder, a leading expert in nonprofit fundraising, focusing on the critical topic of recurring giving. Dana shares her insights on the importance of establishing a sustainable monthly giving program, emphasizing the need for a mindset shift within organizations. The conversation covers practical strategies for identifying potential monthly donors, creating effective communication and engagement strategies, and the significance of segmentation in email marketing. Dana also highlights the importance of measuring success through key performance indicators (KPIs) and offers resources for nonprofits looking to enhance their fundraising efforts. Takeaways Recurring giving is essential for sustainable nonprofit funding. Mindset is crucial when approaching monthly donor asks. Identify potential monthly donors through engagement metrics. Create a dedicated monthly giving program with clear benefits. Segmentation in email marketing enhances donor engagement. Regular communication is key to retaining monthly donors. Utilize technology to streamline donor management processes. Measure success through actionable KPIs, not just open rates. Personalization in communication fosters stronger donor relationships. Resources and tools are available to help nonprofits succeed. Resources from show https://positiveequation.com (https://positiveequation.com) Book: The Monthly Giving Mastermind (https://positiveequation.com/book) Connect with Katelyn Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/ (https://www.linkedin.com/in/katelyn-baughan/) Join my email list: http://eepurl.com/gr-QRv (http://eepurl.com/gr-QRv) Instagram: @kb_digital Website: katelynbaughan.com (https://www.katelynbaughan.com)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 43 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

73

Social presence

0

YouTube

0

Engagement

32

Contact Inbox to Impact: The Email Marketing Podcast for Nonprofits

Guest appearances

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