A podcast about Email Marketing. We'll be talking weekly about email marketing and bringing in guests from around the world to chime in and get to hear from them their favorite emails or biggest mistakes.
This is the grand finale of the EMOTY series, brought to you by the amazing people at Kombai.
Over the previous four episodes, we reviewed 12 standout emails with the help of four fantastic guests. In this episode we're bringing it all together to review those emails once more, with three incredible guests:
Emily Ammon - Lifecycle Marketing Manager at Lifeforce
Sarah Gallardo - Lead Email Developer at Oracle Digital Experience Agency
Rahi Jain - Founder and Email Thought Leader at RetainUp, a Retention Agency
At the end of this episode, we’ll tally up the scores and crown the winner of EMOTY 2023!
You can also watch this episode on YouTube. To see the designs we’re discussing, check out the links provided in the show notes below.
As always, if you enjoy this content, please subscribe and rate Inboxing on Apple Podcasts and Spotify.
Your support means the world to me.
The candidates are...
Email Camp - Email on Acid
BBC Earth III (https://emaillove.com/bbc-earth-email-design)
Turbo Tax
Pokeman Gift Guide
Apple iPhone 15
Dreamforce (https://emaillove.com/dreamforce-email-design)
Redbull Suzuka
Acura
Graza (https://emaillove.com/graza-email-design-10)
Bluey
Nespresso
Sky Sports
2 May 2024
How Top Brands Craft Winning Emails: Insights from Action Rocket's Ben Clay
I'm thrilled to welcome Ben Clay, a Senior Designer at Action Rocket, to analyze some innovative email campaigns from well-known brands.
This episode offers an up-close look at three creatively crafted emails, each showcasing unique interactive and personalized elements designed to engage and reactivate audiences. Here's what we explored:
Bluey
We start with a charming email from Bluey, featuring an invitation to a special wedding episode. The invitation, designed to look like it's pinned to a refrigerator, opens with a delightful confetti effect when clicked, making for a memorable user experience. We delve into how this interactive element not only captures attention but also enhances user engagement, and would create a truly memorable experience for Bluey fans.
Nespresso
Next, we review a Nespresso email tied to the coronation of King Charles. The email includes an elegantly set table image, where users can click on different elements to learn more about the products featured. We discuss the effectiveness of this interactive approach in promoting a product line, emphasizing how it adds depth to the shopping experience and connects the brand to a significant cultural event.
Sky Sports
Concluding with Sky Sports, we examine a reactivation campaign targeted at customers who had previously canceled their subscriptions. This campaign leverages extensive personalization, using past data to highlight each customer's favorite teams and players. It features a dynamic GIF that cycles through exciting moments in various sports, from football to racing. We explore how personalized content and visually engaging elements can remind former subscribers of the value and excitement that Sky Sports offers, potentially encouraging them to reconsider their decision.
Ben shares his expertise on how to effectively combine design principles, interactivity, and personalization to craft emails that resonate with recipients. Whether you're refining your strategy or seeking fresh ideas, this episode is packed with actionable insights to help you elevate your email marketing campaigns.
Tune in to Inboxing for more expert analyses and discussions.
Don't forget to subscribe and rate us on Apple and Spotify!
Thank you for listening! Be sure to rate and review Inboxing on Apple Podcasts.
2 May 2024TRANSCRIPT
How Top Brands Craft Winning Emails: Insights from Action Rocket's Ben Clay
I’m thrilled to welcome Ben Clay, a Senior Designer at Action Rocket, to analyze some innovative email campaigns from well-known brands.
This episode offers an up-close look at three creatively crafted emails, each showcasing unique interactive and personalized elements designed to engage and reactivate audiences. Here's what we explored:
Bluey
We start with a charming email from Bluey, featuring an invitation to a special wedding episode. The invitation, designed to look like it's pinned to a refrigerator, opens with a delightful confetti effect when clicked, making for a memorable user experience. We delve into how this interactive element not only captures attention but also enhances user engagement, and would create a truly memorable experience for Bluey fans.
Nespresso
Next, we review a Nespresso email tied to the coronation of King Charles. The email includes an elegantly set table image, where users can click on different elements to learn more about the products featured. We discuss the effectiveness of this interactive approach in promoting a product line, emphasizing how it adds depth to the shopping experience and connects the brand to a significant cultural event.
Sky Sports
Concluding with Sky Sports, we examine a reactivation campaign targeted at customers who had previously canceled their subscriptions. This campaign leverages extensive personalization, using past data to highlight each customer's favorite teams and players. It features a dynamic GIF that cycles through exciting moments in various sports, from football to racing. We explore how personalized content and visually engaging elements can remind former subscribers of the value and excitement that Sky Sports offers, potentially encouraging them to reconsider their decision.
Ben shares his expertise on how to effectively combine design principles, interactivity, and personalization to craft emails that resonate with recipients. Whether you're refining your strategy or seeking fresh ideas, this episode is packed with actionable insights to help you elevate your email marketing campaigns.
Tune in to Inboxing for more expert analyses and discussions.
Don't forget to subscribe and rate us on Apple and Spotify!
Thank you for listening! Be sure to rate and review Inboxing on Apple Podcasts.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
2,557
Score snapshot 3 Jul 2025
Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 18 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
1
Social presence
0
YouTube
63
Engagement
27
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