Inc Tank GTM is a 'Go To Market' organization that focuses on restaurant technologies and new offerings that can take your operations to the next level.
About Inc Tank GTM is a 'Go To Market' organization that focuses on restaurant technologies and new offerings that can take your operations to the next level.
Welcome to ChatGTM by Ink Tank GTM, where tech innovation, strategic clarity, and caffeine-fueled chaos collide.
Hosted by the dynamic duo of Michael Beck and Chad Horn, this isn’t just a podcast. It’s a pressure cooker for big ideas and practical genius. Michael is a human brainstorm in sneakers, equal parts espresso and electric current. Chad is the philosophical anchor, the strategist who makes sure the rocket ship remembers gravity.
They don’t just talk shop. They crack open the engine room of business, startups, restaurants, retail, all of it and tinker until it hums. From AI-powered ordering systems to the operational alchemy that turns good ideas into great companies, this is where high-octane vision meets real-world execution.
Guests? Imagine if Elon Musk and Anthony Bourdain had a dinner party. Bold thinkers, mad geniuses, and pragmatic disruptors drop in to turn conventional wisdom inside out with a wink and a war story.
If you're a founder chasing scale, a builder breaking bottlenecks, or just someone who likes your insight with a twist of irreverence, ChatGTM isn’t just worth your time. It might rewire how you think.
Start with why. Scale with love. Finish with impact.
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Chat GTM Ep. 25 - Angelo Esposito with Wisk AI - Give Restaurant Owners Their Time (& Profits) Back
In this episode of ChatGTM, I sit down with Angelo Esposito, CEO of Wisk AI, to explore how technology is transforming the restaurant industry. We discuss Wisk's mission to give restaurant owners their time and profits back through innovative inventory management solutions. Angelo shares insights on the challenges restaurateurs face, including inventory shrinkage and the complexities of cost control. We dive into Wisk's exciting developments, such as their audio inventory feature that allows users to count stock simply by speaking. This episode is packed with actionable strategies for restaurant owners aiming to streamline operations and boost profitability. Tune in to discover how Wisk AI is revolutionizing the way restaurants manage their inventory and costs.
24 Jul 2025
Chat GTM Ep. 24 - Peter Kellis with Tray - Game-Changing Tech for Restaurants
In this episode of Chat GTM, Michael Beck and Chad Horn sit down with Peter Kellis, CEO and founder of Tray, a next-gen POS platform transforming the restaurant tech landscape.
Peter shares how Tray evolved from a simple app built to solve long bar lines into a scalable enterprise-grade POS trusted by IHOP and other national brands. Learn how Tray:
Reuses legacy hardware with Android OS
Offers unmatched flexibility for enterprise brands
Supports voice ordering, AI-powered development, and hybrid self-service experiences
Plus, Peter dives into the power of AI in product development, customer data strategies, and what makes a “best-of-breed” brand stand out.
Whether you're in restaurant tech, POS evaluation, or just love smart innovation — this episode is packed with insights!
📌 Connect with Peter Kellis & Tray
🔗 Peter Kellis LinkedIn: https://www.linkedin.com/in/peterkellis/
🔗 Learn more about Tray: https://tray.com/
🔗 Tray LinkedIn: https://www.linkedin.com/company/tray-pos/
Enjoyed the episode? Be sure to like, subscribe, and share it with a friend who might find it helpful!
22 Jul 2025
Chat GTM Ep. 23 - David Henkes - The Real State of Restaurants in 2025
What’s really happening in the restaurant industry in 2025?
In this episode of the Chad GTM Podcast, Michael Beck and Chad Horn sit down with David Henkes, Senior Principal at Technomic, the leading research and insights firm in the foodservice space. If you’re in hospitality, foodservice, restaurant tech, or just love data-driven takes, this is a must-watch.
🎙️ What You’ll Learn:
The truth behind flat traffic and rising menu prices
How AI is impacting restaurant data and decision-making
Why cold beverage innovation is leading growth
What Chili’s got right and how Red Lobster can bounce back
The overlooked power of general managers
Restaurant tech that’s actually working
C-store competition and the role of convenience in dining
From consumer behavior and economic pressure to automation, loyalty apps, and the rise of Asian flavors, David shares insights based on Technomic’s proprietary data and 60+ years of experience in the industry.
Whether you're a restaurant operator, tech vendor, or food enthusiast, this deep dive will help you understand where the industry is headed.
📌 Connect with David Henkes & Technomic
🔗 David Henkes LinkedIn: https://www.linkedin.com/in/henkes/
🔗 Learn more about Technomic: https://www.technomic.com/
🔗 Technomic LinkedIn: https://www.linkedin.com/company/technomic-inc-/
📌 Connect with Michael Beck & Chad Horn
🔗 Learn more about ChatGTM: https://www.inctankgtm.com
🔗 Michael Beck's LinkedIn: https://www.linkedin.com/in/michaeltbeck/
🔗 Chad Horn's LinkedIn: https://www.linkedin.com/in/chadhornboston/
If you enjoyed this episode, don’t forget to like, subscribe, and share with someone who’d find it valuable!
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