The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)
Join us in this episode as we spoke with Kira Tovarovsky, Marketing Director, Ex-Playtika and marketing veteran. With over a decade of experience of both the marketing technology and the advertiser side Kira shared (and reminisced ) about the early days of UA and how now the UA profile is far more complex. If you are looking for a job in UA you need to listen to this episode. Tune in to learn more about what the future of marketing and measurement looks like.
16 May 2024
Orchestrating Measurements: Anthony Scarpaci @Tunomatic
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)
In this episode, we chat with Anthony Scarpaci from Tunomatic, an expert in marketing measurement in a privacy-centric world.
Anthony brings real-world marketing experience to the table, offering unique insights. We discuss Triangulating marketing, insights from industry leaders like the Rock and Mister Beast, and delve into topics like incrementality and media mix modeling.
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Happy listening!
29 Feb 2024
Orchestrating Measurements: Arthur Querou & Dimitri Souffan @ Vibe.co
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)
Join us in this episode as we spoke with Vibe’s CEO, Arthur, and Executive VP, Dimitri, in one of the most vibrant conversations we had about both CTV, measurement, and everything that’s in between.
Vibe has completely revolutionized TV advertising, making it accessible to anyone.
Vibe is bringing CTV to advertisers globally, and we at incremental already see many of our brand and performance customers leveraging vibe’s platform.
Enjoy listening to it!
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