'Indian Influencers: An Inside Affair’ is a podcast series of 4 parts, produced by Anjani Chadha and Prachee Suman, who have graduated in multi media and mass communication from the IP College For Women, Delhi University (2021). This podcast is a result of their 3-month internship with Cine Ink, a hub of Hindi-Urdu podcasts based in London.
The podcast looks into the making of ‘an influencer’ and addresses the opportunities and issues this social-media-generated influencer culture can create. In each episode, the media students take a critical look at this rapidly escalating trend wherein people build a massive following through ‘content creation’ and then partner with brands to promote products and services.
A set of youngsters, who consume content on a daily basis through social media, share their thoughts. We try to understand what it is like to be on the receiving end of such myriad content being created. The youngsters praise and criticise this rise of influencers and creators, address disappointments and discuss their tryst with creators.
16 Jan 2022
Part 3: A Creator Talks
Anjani Chadha talks to Saumya Sindhu, a Delhi-based digital creator, discussing her journey of content creation, struggles, motivations and what keeps Saumya going. In times of content overload, the episode addresses the perils of influencer culture and the necessary fixes to keep one’s mental health sound from this new-found anxiety-inducing culture.
2 Dec 2021
Part 2: The Psychology Of Influencing
Mumbai-based psychologist, Nafisa Diwan, discusses various nuances of influencer culture and how it is affecting youngsters and their mental health. The episode touches upon internet induced anxiety, the impact of social media on children, productivity dysmorphia, the responsibility of influencers and many more related issues.
This podcast is a Cine Ink project, produced by Anjani and Prachee, the Cine Ink Interns for the year 2021.
27 Nov 2021
Part 1: The Creator Economy
Aman Rawat, Co-founder of Grynow Influencer Marketing Agency, Gurgaon, India, talks about the origin of 'Influencer Marketing' and the reason behind the exponential growth of influencers. In conversation with Anjani Chadha, Aman shares an insight into the industry, valuable for anyone seeking to work with brands or as a social media creator.
This podcast is a project produced by Anjani and Prachee, Cine Ink Interns for the year 2021.
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