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INDIE AUDIO
Claim This Podcastby Bryce Roberts
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Publishing Since
7/3/2024
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Recent Episodes

August 11, 2025
Idea Maze or Insanity? with Anjan Katta, Founder of Daylight
<p>I had never met Anjan Katta before entering his apartment a few months back. </p><p>It was some combination of office, shrine, and looney bin plucked from the Charlie Conspiracy episode of Always Sunny in Philadelphia.</p><p>Despite the absolute chaos surrounding us, the vibe was calm and the energy was high. Clearly this was a founder who had seen some things and had returned to share the lessons gathered through his journey. </p><p>There’s talk of startups navigating the idea maze but here I was, literally sitting in it. Thousands of post-it notes on walls, posters, and even kitchen cabinets. Hundreds of hand drawn diagrams expressing ideas mid-formation and processes being captured mid-design.</p><p>Mid-conversation, Anjan belted out:</p><p>“A real idea maze looks like insanity and feels like shit while you’re in it!”</p><p>Sitting in a physical version of what the idea maze for bringing Daylight Computer to life looked like was a powerful moment in understanding Anjan’s experience as an often frustrated and overlooked founder. </p><p>Over seven years ago, Anjan began a journey to reimagine the relationship we have with our screens. In doing so, his aim was to slow or stop the emerging health crises of time on screen and its impact on users emotional and physical health. </p><p>Spurned by investors, he turned to over 100 angels to fund the company’s progress to date. With a device now in production and shipping (when they’re not sold out), there are lessons for every founder in this one. Particularly, chasing an idea and mission even when it’s out for favor with VCs — maybe even especially those ideas. </p><p>I hope you enjoy listening to this one as much as we enjoyed recording. If there’s anything in hear that resonates with you, leave us a comment or share a clip. </p><p>As always, thank you for your ongoing support of all we’re doing at INDIE.</p><p>— Bryce</p>

July 28, 2025
The Modern Startup Playbook with Grant Lee, CEO of Gamma
<p>Miss us?</p><p>Feels like it's been a few weeks since we’ve had something new to share. This week, we’re excited to share a video we recorded just before the release of First of Kind. </p><p>Grant Lee fits the profile of a founder indie is built to support: worked in investment banking, and joined a hot YC startup that didn’t end up being the rocket ship they’d planned. Joined another venture-backed startup that found a successful outcome, but has made intentional decisions to build differently now that he’s working on something of his own. </p><p>The wave we predicted in our Indie Era of Startups talk has started to crest, and founders, like Grant, are demonstrating the benefits to this new way of building. </p><p>In this conversation, we break down Grant’s approach to building Gamma into a few discreet buckets. </p><p>The first is a small team of what he calls player-coaches. These team members are not interested in growing their org so much as focusing on results. And not just results, but results that they can manage from idea to execution. Bye-bye middle managers, hello player-coaches. Grant explains this approach best in his pinned tweet:</p><p>Instead of creating specialist silos, we hire versatile generalists who can solve problems across domains. Rather than building management hierarchies, we find player-coaches who both lead and execute. Our team leverages AI tools throughout our workflow - Claude for data analysis, Cursor for coding efficiency, NotebookLM for customer research synthesis. These aren't just productivity hacks; they're force multipliers. </p><p>Examples: </p><p>— When our growth PM needed better analytics, he didn't file a ticket with a data team—he built a self-serve system that anyone can use without SQL knowledge. <br>— When our marketing lead needed to understand our customers better, she fed thousands of interactions into an LLM and created actionable personas that now guide our entire strategy. <br>— When our design team needs to test a hypothesis, we create a rapid prototype and show it to our power users. </p><p>What we're seeing isn't just about "doing more with less." It's about fundamentally changing what's possible per person. The most valuable employees aren't specialists who excel in narrow domains - they're resourceful problem-solvers who continuously expand their capabilities. This approach creates remarkable resilience. Since everyone understands multiple functions, we don't have single points of failure when someone leaves or moves to another project. If you're building today, the question isn't how quickly you can scale headcount — it's how much impact you can create with the smallest possible team. </p><p>The future belongs to tiny teams of extraordinary people.</p><p>The next is to embrace constraints. At the time of this recording, Gamma was doing $50M in ARR and had over 50M users. Yes, you read that right. And, yes, they’ve done this while keeping their team small and wildly profitable for over a year. They do not see profitability as a lack of imagination or ambition, but the fuel for them to continue building on their own terms and timelines. </p><p>This was a phenomenal conversation, and one that touches on many of the ideas we’ve been advocating for with indie over the years. We hope you see in Grant and Gamma something to aspire to as a founder that goes far deeper than hitting the next fundable milestone. </p><p>We hope you enjoy listening as much as we enjoyed recording this one.</p>

April 17, 2025
A Process for Having it All with Jason Jacobs
<p>Jason Jacobs wants it all. </p><p>As a father to young children, he wants to be active in their lives, but as an ambitious founder, he’s compelled to build and chase down opportunities that often require sacrificing the time with his family that he longs for. This is not a new tension for a repeat founder, but the current moment has presented Jason with an opportunity to reflect and explore whether the new tools and timing available today may make this next time... different. </p><p>I first met Jason when we funded his startup, Runkeeper, the first fitness tracking app for the iPhone. It was a fascinating ride for the both of us as Jason piloted a rocket ship whose engine stalled as he pushed to tell a story that made investors swoon and customers scratch their heads. Runkeeper ended as a success via its acquisition by ASICS in 2016 and started a new chapter for Jason as a successfully exited founder. </p><p>After a false start raising money for his first idea post-Runkeeper, Jason began to develop a process for discovering what comes next for him in his pursuit of entrepreneurial purpose and impact. He applied this process first in climate, ultimately founding the venture capital firm, MCJ. Recently, he’s begun the process again with The Next Next which he describes as:</p><p>My hope with this expedition is I can unpack what we as humans need out of work in this next era, what is possible with emerging tools, and how they can be applied most effectively to building startups. I am hoping it will lead to my next venture (iteratively, using this newsletter as an important feedback tool), and that if I find success with this new playbook, it can be a template for a new way of company building that many others will follow.</p><p>Some takeaways from this conversation:</p><p>- Chasing trends or investor expectations at the expense of your core mission can derail even a promising startup. Jason candidly admits that Runkeeper lost its way when it tried to expand beyond its core running focus into the broader “Health Graph” vision. This pivot, driven by the allure of venture capital and external validation, created internal friction and diluted the company’s identity.<br>- Realigning your business with its foundational strengths when navigating challenges. Jacobs’ decision to refocus Runkeeper on its original running mission marked a turning point for the company. By cutting unnecessary initiatives, streamlining operations, and regaining profitability, the team was able to position itself for acquisition by ASICS.<br>- The importance of “staying true to your weirdness” and building in a way that aligns with your values and strengths. Whether it’s rejecting the grind culture of traditional startups or refusing to compromise on family priorities, his journey highlights that success doesn’t have to come at the cost of personal fulfillment. For Jacobs, autonomy is not just a preference—it’s essential for achieving greatness.<br>- Learning in public as a superpower. After Runkeeper, Jacobs embraced the power of learning in public by sharing his explorations into climate tech and, later, AI through newsletters, podcasts, and social media. This approach not only helped him build credibility in new fields, but also attracted like-minded collaborators who became part of his growing tribe.<br>- Jason is now on a mission to prove that it’s possible to build impactful companies without sacrificing family, health, or balance. Leveraging AI tools to reduce operational overhead, he aims to build differently while maintaining control over his time and energy.</p><p>I have an expansive relationship with Jason, and I think that comes through in the video. We cover much of the struggles he had with investors, managing his psychology as a founder, and his process of discovery that he has unquestionable conviction in. </p><p>My hope is that people will see some of themselves at various stages in Jason’s journey and find inspiration in both his mission and his process. </p><p>I hope you enjoy watching as much as we enjoyed recording it.</p>
38 total episodes available
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