Indie Board Session

About Indie Board Session

Not all indie makers have the luxury of consulting a board of experts… until now. In this podcast, they pitch their SaaS and share the challenges they face: GTM product pricing exit strategy business model etc. It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Publisher

Noosa Labs

Category

business · technology

Language

en

Explicit

No

First episode

14 Mar 2025

Latest episode

8 Sept 2026

Latest episodes

25 episodes in the feed.

1. 

   8 Sept 2026

   SaaSpocalypse 4: There is No SaaSpocalypse with Alex Boyd and Mac Martine of Wildfront

   What if the SaaS apocalypse everyone's been bracing for isn't actually happening? Alex Boyd and Mac Martine, the bootstrapped co-founders behind Wildfront, ViewExport, and the newly launched Demandbird, join Pascal Levy-Garboua to argue that AI won’t kill SaaS, it will just expose the businesses that had no real moat to begin with. The SaaSpocalypse headlines were loud this year. Alex and Mac don’t buy it. They explain why they've become pickier acquirers now that AI disruption risk is mispriced: too many sellers are pricing businesses as if AI won't touch their revenue, and too many buyers are willing to overpay on that assumption. The moats they'll still pay for are narrow and specific: deep integration complexity, hard-to-get compliance and security certifications, and a simple pricing advantage over bloated incumbents. They also detail a real-world case of generative engine optimization (GEO) in action: ViewExport is now racking up thousands of ChatGPT citations a month, driving free signups without any SEO panic, even as raw website clicks decline. Their read: the clicks that disappeared were never buyers anyway, and AI answer engines are sending higher-intent traffic than they're losing. On the product side, Alex and Mac walk through how they built Demandbird, a cross-platform social scheduler, in under a month of focused work using AI, and why they've deliberately built it to resist the "automate everything" instinct flooding social platforms with bot-driven content. Their marketing, meanwhile, has gotten more human, not more automated, as a direct bet against AI saturation. They also open up their internal operations: a Slack bot that auto-profiles every new signup, a homemade Stripe revenue-recognition system built with Claude Code, and a hiring rule that puts budget for audience and reach ahead of any full-time headcount. "I've been getting less and less anxious about the SaaS apocalypse, because I don't think it exists." Part 4 of SaaSpocalypse, the Indie Board Session mini-series where Pascal talks to founders navigating the AI transition. Produced by Noosa Labs, a buyer of profitable SaaS businesses worldwide. Connect with Alex & Mac: https://wildfront.co/ (https://wildfront.co/) https://demandbird.com/ (https://demandbird.com/) https://viewexport.com/ (https://viewexport.com/) Connect with Pascal: https://www.linkedin.com/in/pascallevygarboua/https://noosalabs.com/ (https://www.linkedin.com/in/pascallevygarboua/https://noosalabs.com/) Follow Indie Board Session: https://www.youtube.com/@Pascal_Levy-Garboua (https://www.youtube.com/@Pascal_Levy-Garboua) Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.

2. 

   2 Jul 2026

   SaaSpocalypse 3: The Unfair Advantage in AI Search with Baptiste Jamin of Crisp

   What if the winners of AI search were mostly decided ten years ago? Baptiste Jamin, Co-Founder and CEO of Crisp (a bootstrapped, eight-figure ARR customer messaging platform used by 600,000 businesses, with a team of just 30) sits down with Pascal Levy-Garboua to talk about what actually changed for SaaS when AI arrived, and what only looks like it changed. The SaaSpocalypse is now, and Baptiste is navigating it from an unusual position: profitable, bootstrapped, and suddenly holding an unfair advantage he built before anyone knew it would matter. Baptiste shares why traffic from ChatGPT converts better than Google, why LLMs recommend brands they already know, and why 90% of failed AI support deployments trace back to bad documentation, not bad AI. He also opens up about turning down an acquisition offer last year and rebuilding the company as if starting from scratch. In this episode: The customer ChatGPT talked out of buying more than they needed and why that's good for Crisp Why a 10-year-old brand beats perfect SEO in AI search, and the tricks that still work on LLMs Why Crisp refuses to price per-resolution, and how charging $1 per closed ticket trains an AI to end conversations instead of helping customers and converting them into recurring revenue The 88% problem: how agent accuracy compounds across steps, and why Crisp trains its own models to reach 99% Hugo: why giving the AI its own name and brand dodged the "Bard effect" and positioned Hugo to bring in 40% of new customers on its own The 300 code-style rules Baptiste wrote with GPT-3.5 in 2023: vibe coding before it had a name Why firing developers for AI is a mistake: engineers aren't coders, and AI slop is real The time Claude Opus rickrolled a customer: a real production hallucination story "If you can do a feature just by prompting, your competitor is going to do it as well." This episode is part of SaaSpocalypse, a mini-series from Indie Board Session where Pascal talks to founders about surviving on the front lines of the AI transition. Connect with Baptiste: https://crisp.chat (https://crisp.chat) https://www.linkedin.com/in/baptistejamin/ (https://www.linkedin.com/in/baptistejamin/) Connect with Pascal: https://www.linkedin.com/in/pascallevygarboua/ (https://www.linkedin.com/in/pascallevygarboua/) https://x.com/2pasc (https://x.com/2pasc) Follow Indie Board Session: https://www.youtube.com/@Pascal_Levy-Garboua (https://www.youtube.com/@Pascal_Levy-Garboua) https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19 (https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19) https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911 (https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911) Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.

3. 

   19 May 2026

   SaaSpocalypse 2: Jason Cohen of WP Engine on Why Your Weaknesses Are Your Strategy

   Jason Cohen founded WP Engine (now 200,000 customers and 1,200 employees). Before that, he bootstrapped and sold SmartBear. In this episode of Indie Board Session, he joins Pascal Levy-Garboua to share the frameworks he used across both companies to build businesses that grow sustainably without depending on any one feature. The conversation covers: Maximum MRR: The mathematical growth ceiling every SaaS business is silently approaching, how to calculate yours, and what actually moves the number How WP Engine defined its value: not through features, but by picking 2–3 things to win on, choosing weaknesses that feed their strengths, and making a promise customers could hold them to AI urgency vs. chaos: why Jason uses Claude Code daily but isn’t too impressed by it ICP as strategy: why obsessing over your ideal customer profile isn't just a marketing exercise, it's the way to make every decision The data moat myth: why Jason’s 2024 prediction that incumbents would win on data turned out to be mostly wrong What AI does to the craft of building: an honest account of productivity gains, context-switching drain, and the complex feelings of witnessing the end of a human craft Hidden Multipliers: Jason's forthcoming book for bootstrap SaaS founders with $2M ARR whose growth has stalled. Preorder at hiddenmultipliers.com (http://hiddenmultipliers.com) This episode is part of SaaSpocalypse, a mini-series from Indie Board Session where Pascal talks to founders about surviving on the front lines of the AI transition. About Indie Board Session: Not every indie founder has access to a board of advisors. Indie Board Session exists to change that. Host Pascal Levy-Garboua brings together experienced operators to give SaaS founders the strategic clarity usually reserved for funded companies. Indie Board Session is produced by Noosa Labs, a buyer of profitable SaaS businesses worldwide. Connect with Jason: https://preorder.hiddenmultipliers.com/ (https://preorder.hiddenmultipliers.com/https://longform.asmartbear.com/) https://longform.asmartbear.com/ (https://preorder.hiddenmultipliers.com/https://longform.asmartbear.com/) Connect with Pascal: https://www.linkedin.com/in/pascallevygarboua/ (https://www.linkedin.com/in/pascallevygarboua/https://noosalabs.com/) https://noosalabs.com/ (https://www.linkedin.com/in/pascallevygarboua/https://noosalabs.com/) Follow Indie Board Session: https://www.youtube.com/@Pascal_Levy-Garboua (https://www.youtube.com/@Pascal_Levy-Garbouahttps://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911) https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19 (https://www.youtube.com/@Pascal_Levy-Garbouahttps://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911) https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911 (https://www.youtube.com/@Pascal_Levy-Garbouahttps://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911) Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.

Who has been a guest on Indie Board Session

Names identified in recent episode analyses. Showing up to five guests.

• Jon Hainstock
• Pascal
• Jason Zigelbaum
• Quentin Decré
• Dinup Mathew

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Podcast Authority Score: 27 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

54

Social presence

0

YouTube

0

Engagement

0

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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