Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Indie Board Session

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by Noosa Labs

5.0(1 reviews)

24 episodes

Updated Daily

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Podcast Overview

Not all indie makers have the luxury of consulting a board of experts… until now. In this podcast, they pitch their SaaS and share the challenges they face: GTM product pricing exit strategy business model etc. It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world. Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Publishing Since

3/14/2025

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43 minutes

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Recent Episodes

July 2, 2026

SaaSpocalypse 3: The Unfair Advantage in AI Search with Baptiste Jamin of Crisp

What if the winners of AI search were mostly decided ten years ago? Baptiste Jamin, Co-Founder and CEO of Crisp (a bootstrapped, eight-figure ARR customer messaging platform used by 600,000 businesses, with a team of just 30) sits down with Pascal Levy-Garboua to talk about what actually changed for SaaS when AI arrived, and what only looks like it changed. The SaaSpocalypse is now, and Baptiste is navigating it from an unusual position: profitable, bootstrapped, and suddenly holding an unfair advantage he built before anyone knew it would matter. Baptiste shares why traffic from ChatGPT converts better than Google, why LLMs recommend brands they already know, and why 90% of failed AI support deployments trace back to bad documentation, not bad AI. He also opens up about turning down an acquisition offer last year and rebuilding the company as if starting from scratch. In this episode:<ul><li>The customer ChatGPT talked out of buying more than they needed and why that's good for Crisp</li><li>Why a 10-year-old brand beats perfect SEO in AI search, and the tricks that still work on LLMs</li><li>Why Crisp refuses to price per-resolution, and how charging $1 per closed ticket trains an AI to end conversations instead of helping customers and converting them into recurring revenue</li><li>The 88% problem: how agent accuracy compounds across steps, and why Crisp trains its own models to reach 99%</li><li>Hugo: why giving the AI its own name and brand dodged the "Bard effect" and positioned Hugo to bring in 40% of new customers on its own</li><li>The 300 code-style rules Baptiste wrote with GPT-3.5 in 2023: vibe coding before it had a name</li><li>Why firing developers for AI is a mistake: engineers aren't coders, and AI slop is real</li><li>The time Claude Opus rickrolled a customer: a real production hallucination story</li></ul> "If you can do a feature just by prompting, your competitor is going to do it as well." This episode is part of SaaSpocalypse, a mini-series from Indie Board Session where Pascal talks to founders about surviving on the front lines of the AI transition. Connect with Baptiste:<a href="https://crisp.chat">https://crisp.chat</a><a href="https://www.linkedin.com/in/baptistejamin/">https://www.linkedin.com/in/baptistejamin/</a>Connect with Pascal:<a href="https://www.linkedin.com/in/pascallevygarboua/">https://www.linkedin.com/in/pascallevygarboua/</a><a href="https://x.com/2pasc">https://x.com/2pasc</a>Follow Indie Board Session:<a href="https://www.youtube.com/@Pascal_Levy-Garboua">https://www.youtube.com/@Pascal_Levy-Garboua</a><a href="https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19">https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19</a><a href="https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911">https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

May 19, 2026

SaaSpocalypse 2: Jason Cohen of WP Engine on Why Your Weaknesses Are Your Strategy

Jason Cohen founded WP Engine (now 200,000 customers and 1,200 employees). Before that, he bootstrapped and sold SmartBear. In this episode of Indie Board Session, he joins Pascal Levy-Garboua to share the frameworks he used across both companies to build businesses that grow sustainably without depending on any one feature. The conversation covers:<ul><li>Maximum MRR: The mathematical growth ceiling every SaaS business is silently approaching, how to calculate yours, and what actually moves the number</li><li>How WP Engine defined its value: not through features, but by picking 2–3 things to win on, choosing weaknesses that feed their strengths, and making a promise customers could hold them to</li><li>AI urgency vs. chaos: why Jason uses Claude Code daily but isn’t too impressed by it</li><li>ICP as strategy: why obsessing over your ideal customer profile isn't just a marketing exercise, it's the way to make every decision</li><li>The data moat myth: why Jason’s 2024 prediction that incumbents would win on data turned out to be mostly wrong</li><li>What AI does to the craft of building: an honest account of productivity gains, context-switching drain, and the complex feelings of witnessing the end of a human craft</li><li>Hidden Multipliers: Jason's forthcoming book for bootstrap SaaS founders with $2M ARR whose growth has stalled. Preorder at <a href="http://hiddenmultipliers.com">hiddenmultipliers.com</a></li></ul> This episode is part of SaaSpocalypse, a mini-series from Indie Board Session where Pascal talks to founders about surviving on the front lines of the AI transition. About Indie Board Session: Not every indie founder has access to a board of advisors. Indie Board Session exists to change that. Host Pascal Levy-Garboua brings together experienced operators to give SaaS founders the strategic clarity usually reserved for funded companies. Indie Board Session is produced by Noosa Labs, a buyer of profitable SaaS businesses worldwide. Connect with Jason: <a href="https://preorder.hiddenmultipliers.com/https://longform.asmartbear.com/">https://preorder.hiddenmultipliers.com/</a><a href="https://preorder.hiddenmultipliers.com/https://longform.asmartbear.com/">https://longform.asmartbear.com/</a> Connect with Pascal: <a href="https://www.linkedin.com/in/pascallevygarboua/https://noosalabs.com/">https://www.linkedin.com/in/pascallevygarboua/</a><a href="https://www.linkedin.com/in/pascallevygarboua/https://noosalabs.com/">https://noosalabs.com/</a> Follow Indie Board Session: <a href="https://www.youtube.com/@Pascal_Levy-Garbouahttps://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911">https://www.youtube.com/@Pascal_Levy-Garboua</a><a href="https://www.youtube.com/@Pascal_Levy-Garbouahttps://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911">https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19</a><a href="https://www.youtube.com/@Pascal_Levy-Garbouahttps://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911">https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

April 16, 2026

SaaSpocalypse 1: Embrace the Chaos with Robert Ludwig of Perspective

What if being stable is now your biggest liability? Robert Ludwig, Co-Founder and COO of Perspective (a bootstrapped, $10M+ ARR performance marketing software company with 7.5k customers) sits down with Pascal Levy-Garboua to talk about what it really means to transform a SaaS business in the age of AI. The SaaSpocalypse is now, and this conversation doesn't soften the blow. Robert shares how Perspective went from design-first to AI-first, why software as a service is over, and how service as software is taking its place. He also opens up about the founder psychology of letting go of stability, accepting chaos, and navigating a moment where no one—not even Intercom—can predict what is coming. In this episode: <ul><li>Robert's "oh shit" moment at an Intercom event in Berlin </li><li>The three-layer AI framework Perspective uses: features → copilot → agents </li><li>How a non-engineer on his team built an internal tool in a week that replaced two existing tools </li><li>Why design quality—once their core differentiator—is now table stakes </li><li>The company-wide Claude plugin that carries Perspective's strategy, ICP, KPIs and org chart </li><li>How to build psychological safety in a remote team facing AI-driven change </li><li>Why bootstrapped founders need to stop managing for stability and start managing for survival </li><li>The two things Robert now hires for above everything else: business sense and AI utilization </li></ul> "If there's no chaos in your company right now, you are too slow and you're not going to make it." This episode is part of SaaSpocalypse, a mini-series from Indie Board Session where Pascal talks to founders about surviving on the front lines of the AI transition. Connect with Robert:<a href="https://www.perspective.co/">https://www.perspective.co/</a><a href="https://www.linkedin.com/in/robert-ludwig/">https://www.linkedin.com/in/robert-ludwig/</a> Connect with Pascal: <a href="https://www.linkedin.com/in/pascallevygarboua/">https://www.linkedin.com/in/pascallevygarboua/</a> <a href="https://x.com/2pasc">https://x.com/2pasc</a> Follow Indie Board Session: <a href="https://www.youtube.com/@Pascal_Levy-Garboua">https://www.youtube.com/@Pascal_Levy-Garboua</a><a href="https://open.spotify.com/show/7jS7yfb">https://open.spotify.com/show/7jS7yfb</a><a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHV6dkJHYUwtdnBXVjFPUXpna0w0a240Q3hFQXxBQ3Jtc0tsd3pzVGttVVZTakRFYVZveGI5T2hxUnozeUJjYmJVdW5ObXJaZzhXaVFMVXpkYkExV3RJcDhZNnk2LVpzMDFfZHN2VlVyYTJ2ekhUd0l1eW1HNGlGV3B1eEpwaGE1R1lIVEhQT1NEVW5HU18zeWF0TQ&q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F7jS7yfbKPxbBd2VG8mpE19%3Fsi%3D842f89f5bfb94627&v=At9KJGM86i0">...</a><a href="https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911">https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

24 total episodes available

Deep-dive analytics for Indie Board Session

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Indie Board Session?: Not all indie makers have the luxury of consulting a board of experts… until now.

In this podcast, they pitch their SaaS and share the challenges they face: GTM product pricing exit strategy business model etc.

It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS.

Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs).

This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world.

Hosted on Ausha. See ausha.co/privacy-policy for more information.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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