Conversations with marketers, operators, founders, and builders. See all episodes at https://benjaminboman.com/podcast
Indie Marketing Plays
Claim This Podcastby Benjamin Boman
5.0(1 reviews)
32 episodes
Updated Inactive
Accepts GuestsHas SponsorsLocation 🇺🇸
27
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality55
Social0
YouTube0
Engagement0
Podcast Overview
Conversations with marketers, operators, founders, and builders. See all episodes at https://benjaminboman.com/podcast
Language
🇺🇲
Publishing Since
3/17/2022
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27
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality55
Social0
YouTube0
Engagement0
7
Excellent Areas
2
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10
Growth Opportunities
excellent
Episode Length
8 minutes
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3.0/5
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Every 39 days
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Recent Episodes
December 29, 2025
When Free Works (and When It Doesn’t): A Practical Decision Framework for SaaS Founders
<p>Freemium vs paid pricing is not a “which is better” debate - it’s a commitment question. Joe Wilkinson (AI product growth strategist; ex-Director of Growth at Lucid) breaks down when free works, when it backfires, and how to convert the right users without reducing trust.</p><p><strong>In this episode</strong></p><p>* How to decide free vs paid vs freemium vs trial based on your business</p><p>* Why free users can give bad product signal (and how to find the paying 20%)</p><p>* The $1 pricing move: why $1→$5 is easier than free→paid</p><p>* How PLG can “sell the service layer”</p><p><strong>Chapters:</strong>01:00 Free vs paid02:40 When free makes sense05:00 Why “broad free” often produces no monetization06:00 Using free users for QA vs getting misleading feedback07:00 The “freeness” problem08:00 The third path09:05 How to find the paying segment 12:00 How many responses you need14:00 Example teardown18:00 Customer research19:05 Pricing signals20:35 Why raising prices is easier than going from free to paid21:45 Should you start at $1/month?22:45 Freemium vs fully paid26:55 Rolling out paid upgrades29:00 Avoiding product drift32:00 B2B/enterprise differences37:15 AI pricing in 202640:40 Where to find Joe</p><p><strong>Resources & links</strong></p><p>- Joe Wilkinson: <a target="_blank" href="http://artisangrowthstrategies.com">Artisan Growth Strategies</a>- Joe on X/Twitter: <a target="_blank" href="https://x.com/@artisangrowth">@artisangrowth</a></p><p><strong>If you want to apply this</strong></p><p>* Audit your current model: are you truly building the free engine or funding paid acquisition?</p><p>* Talk to 5 users: “What happened before/after using the product?”</p><p>* Add a net-new paid SKU and try to get a real pre-purchase.</p><p><strong>Subscribe / follow!</strong>If you want more episodes on pricing, PLG, and growth strategy for founders, follow the show so new episodes land in your feed.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://blog.benjaminboman.com?utm_medium=podcast&utm_campaign=CTA_1">blog.benjaminboman.com</a>
July 17, 2025
The LinkedIn Advertising Strategy for SaaS and Services | Mony Chhim
<p>In this episode, I chat with Mony Chhim, a top LinkedIn Ads pro from France. We dive into the nitty-gritty of making LinkedIn Ads work, especially for B2B companies. Mony shares his journey from being an engineer to mastering LinkedIn Ads, and he’s got some awesome tips on targeting, creative content, and why video ads are a game-changer.</p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://blog.benjaminboman.com?utm_medium=podcast&utm_campaign=CTA_1">blog.benjaminboman.com</a>
December 14, 2023
End of Season 4, What's Next?
<p>It's here! That's the end of season 4.</p><p><em>Many thanks to the guests of this season. Each of them provided very actionable direction on how to apply strategic theories in practice.</em></p><p>Based on this season, I need to narrow and define the vision for this podcast moving forward. I may restart the podcast sometime next year.</p><p>In the meantime, if you would like to support the show, please interact with the guests by leaving comments or likes on their episodes. This will help encourage the guests, and also give me some feedback on what people like to listen to.</p><p>Thank you again for listening.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://indiemarketingplays.com?utm_medium=podcast&utm_campaign=CTA_1">indiemarketingplays.com</a>
32 total episodes available
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Frequently asked questions
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- What is Indie Marketing Plays?
- How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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