Industrial Strength Marketing

About Industrial Strength Marketing

Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.

Publisher

James Soto

Category

business · business · technology

Language

en

Explicit

No

First episode

3 Aug 2020

Latest episode

15 Jan 2025

Latest episodes

45 episodes in the feed.

1. 

   15 Jan 2025

   Breaking Down the New Trade Show Playbook with Steve Prahalis of SME

   Steve Prahalis of SME reveals how the trade show playbook is evolving to meet modern audiences' needs, with strategic partnerships, hybrid models, and tailored experiences driving engagement and success.

2. 

   15 Oct 2024

   Maximizing Industry Impact: A Trade Show Marketing Conversation with Ed Youdell, CEO of FMA

   In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares insights on the role of first-party data, workforce development, and the future of manufacturing with automation and robotics.Discover how FMA, a key organization behind FABTECH, continues to drive innovation in manufacturing and foster workforce develop...

3. 

   5 Sept 2024

   Greg Jones on Workforce Development & Smartforce at IMTS 2024 and Beyond

   In this episode of the Industrial Strength Marketing podcast, we’re joined by Greg Jones from SME, a leader in integrating education with industry needs. Greg discusses how trade shows like IMTS are evolving into crucial venues for workforce development, focusing on how these events are transforming recruitment and engagement in the manufacturing industry. This episode is a must-listen for talent-focused marketers and manufacturing recruiters aiming to stay ahead in an ever-changing landscape...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

28,788

Score snapshot 15 Sept 2025

Apple Podcasts (US)

4.6 / 5

27 ratings

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 42 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

33

Social presence

0

YouTube

76

Engagement

51

Contact Industrial Strength Marketing

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.