Why Pilates Is The Next Big Thing In The Fitness Industry | Industry Change Ep 27
On this episode of Industry Change, we sit down with Sharon Simmons from the Pilates Association of Australia. Pilates has come a long way from obscurity and burst onto the mainstream fitness scene in the last few years and the PAA does a great job in setting the standards for the industry as well as supporting Pilates Studios and Instructors.
The biggest prediction that Sharan has for the rest of 2020 is that there will be even more diversity within the Pilates space. More and more consumers are choosing Pilates classes and the studio’s as part of a real move towards health and wellness and using movement as medicine. The challenge for the industry will be keeping the quality as the industry continues to grow.
29 Sept 2021
From Wolf of Wall Street to Meditation Teacher | Industry Change Ep 26
In this episode of Industry Change, I speak with long-time friend and meditation teacher, Tom Cronin. Tom traded his life as a finance broker to become a meditation teacher and has an incredible story. Interestingly he’s the first person who actually got me to sit in stillness (https://commarketing.wpengine.com/switch-off-gym-marketing-plan-quick-wins-with-com-episode-14/) for 20 minutes and I’ve now incorporated meditation into my daily life.
29 Sept 2021
How to predict the winning horse with Justin McDonnel | Industry Change Ep 25
In this episode of Industry Change, I chat with Justin McDonnel, Co-Founder & Chair of Collective Wellness Group which includes Anytime Fitness, Orange Theory and Xtend Barre.
Where does Justin see the fitness industry heading?
As surprising as it is, the 24/7 model is still growing and there is still a significant amount of people still signing up to gyms every year. But people are looking for relationships rather than just a membership. Larger gyms and 24/7’s can achieve this even on a larger scale, but have to focus on the manager and coaches building relationships with members.
And there is a definite opportunity for the studio model and boutique fitness model to grow and expand, especially considering it is much easier for boutiques to build that relational style of training.
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