The Industry Transparency Podcast explores the stories behind the labels, the science behind the claims, and the standards behind the ingredients. Brought to you by the Industry Transparency Center, this B2B-focused series goes beyond buzzwords to bring clarity, accountability, and expert insight to a complex and fast-moving industry.
Each episode features unfiltered conversations with the people shaping the future of health and wellness. Hear from scientists, founders, formulators, regulators, and brand leaders on everything from clean label trends to clinical research, sourcing, regulatory shifts, and consumer trust.
We’re tackling the tough questions so you can make smarter decisions and build trust with your customers.
Diets Are Out, Function Is In: What Consumers Told Us About Functional Food & Beverage
In this episode, ITC's Steve Imgrund sits down with CEO Len Monheit to break down the 2026 Functional Food & Beverage Report, a survey of 2,100 consumers across the US and UK fielded in May 2026. From bone broth to prebiotic soda, functional food has been evolving for thousands of years, and this year's data shows a category in the middle of a major behavior shift, with consumers moving away from rigid diet identities and toward products that simply deliver more nutrition. In this episode...
19 Aug 2026
Mental Health & Supplements: Opportunity, Risk, and the Trust Gap
Anxiety, stress, and mood concerns consistently top the list of what consumers are worried about — yet supplement adoption for mental wellness lags far behind that need. On this episode of the Industry Transparency Podcast, host Steve Imgrund is joined by Dr. Daniel Farkas DC, CFMP, a functional medicine provider who takes a gut-centric approach to mental wellness, and Brandon Casteel, Vice President of Partnership Sales at Jungle Scout, who brings hard data on consumer demand and marketplace...
6 Jul 2026
Loren Israelsen on What the Industry Can't Afford to Miss Right Now
A quick note before you listen: We recorded this conversation before UNPA announced it will close at the end of 2026, following Loren Israelsen's retirement after 34 years leading the organization and 46 years in the industry. It's a solid record of the perspective he's brought to this space for decades. In this episode, Len Monheit sits down with Loren Israelsen, Founder and President of the United Natural Products Alliance (UNPA), for a wide-ranging conversation on the forces reshaping the ...
5 Jun 2026
Ashwagandha Under Fire: Quality, Science, and the Fight Against Misinformation
Ashwagandha has become a billion-dollar category, and with that growth has come scrutiny, regulatory noise, and a wave of misinformation that threatens to undermine an herb with thousands of years of traditional use and over 130 clinical studies behind it. In this episode, ITC CEO Len Monheit sits down with Blake Ebersole, founder and president of NaturPro Scientific, to unpack what's really happening with ashwagandha. From the Indian Ministry of Commerce's export ban on leaf products to Euro...
23 Feb 2026
Postbiotics: Nuances, Issues, and What the Industry Needs to Know
Postbiotics are gaining traction. But beneath the buzz lies significant confusion about what they actually are and how they work. Our latest global supplement survey reveals that postbiotics are far from just a trend. Consumers are actively using them for digestive health, immune support, and skin concerns, yet a critical gap still remains. Both the industry and consumers struggle to clearly define and differentiate postbiotics from their probiotic and prebiotic counterparts. Join Steve Imgru...
28 Jan 2026
Global Supplement Consumer Insights: What the 2025 Data Reveals About Market Opportunity
What's really driving supplement purchase decisions, and how can marketers, formulators, ingredient suppliers, and investors use this data to make informed decisions? Join Len Monheit and Steve Imgrund as they dive into the latest Industry Transparency Center data from over 4,000 supplement consumers across the US, UK, Germany, Italy, South Korea, Australia, and India to uncover how people take, use, and choose their supplements. They'll break down regional differences reshaping the industry,...
11 Nov 2025
Third-Party Certifications and Building Trust in the Collagen Category
In this episode of the Industry Transparency podcast, Steve Imgrund and Len Monheit explore the growing importance of third-party certifications in the natural health and ingredients industry, with a spotlight on the collagen category. As the collagen market continues to expand, theres an increased call for transparency from both consumers and clinicians alike. With the rise of many types and formats in the market, third-party certifications have become essential tools for cutting through mar...
9 Jul 2025
What Today’s Consumers Want from Functional Food and Beverage
What’s driving consumer decisions in the ever-evolving world of functional food and beverage? In this episode, Len Monheit and Steve Imgrund unpack the latest findings from ITC’s 2025 Functional Food and Beverage Report offering a data-driven look at consumer expectations, ingredient preferences, and opportunities for brands to better align with real-world demand. Tune in for a discussion around: The rising demand for branded ingredientsThe differences between U.S. and U.K. consumersThe emerg...
9 Jun 2025
Kicking Off with Trends, Transparency and What’s Next
Len Monheit and Steve Imgrund discuss major trends from Vitafoods Europe 2024, including women’s health and the microbiome, offering insights into the future of the health ingredients industry.
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Podcast Authority Score: 14 / 100
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