This podcast showcases thought-leadership discussions from eminent personalities in the marketing world on various topics such as digital transformation, customer experience, real-time personalization, etc.
The New Marketing Blueprint: Trust, Data, and AI in Financial Services
In this episode of Infiniti Pulse, Darshana Shah, Chief Marketing Officer, Aditya Birla Capital, joins Subra Krishnan, CEO, Lemnisk, for a compelling conversation on the evolving marketing landscape in financial services.Darshana shares deep insights into the shift from traditional, campaign-led marketing to a data-driven, outcomes-oriented strategy. She explores the rise of hyper-personalization, privacy-first data practices, and how financial institutions are moving from product-centric messaging to life-stage-based customer journeys. Darshana also discusses how AI is reshaping marketing structures, the need for governance in AI adoption, and the importance of trust in today’s digital-first world.Darshana Shah: https://www.linkedin.com/in/darshanashah12/Subra Krishnan: https://www.linkedin.com/in/subramaniyan/~About Lemnisk: https://www.lemnisk.co/Contact Us: https://www.lemnisk.co/contactus/LinkedIn: https://www.linkedin.com/company/lemnisk/Twitter: https://twitter.com/LemniskCo
16 Jun 2025
Building a Customer-First Culture: Empowering Teams to Deliver Exceptional Experiences
Kuldeep Pawar and Ankush Agarwal discuss building a customer-first culture, focusing on empowering teams and leveraging data to deliver exceptional experiences in this interview.
22 May 2024
Driving Connected User Experiences
Organizations today are delving into integrating and implementing CDPs, seeking to unlock their potential in reshaping customer relationships, marketing endeavors, and overall brand engagement.
Jason Scott, SVP, Director of Marketing Technology & Operations, First Horizon Bank, provides tips on how enterprise marketers can use a Customer Data Platform to drive connected user experiences.
8 Sept 2023
Best Practices in Evaluating and Implementing CDPs
David Raab, Founder, CDP Institute, and Shalaka Desai, Director - Customer Success, Lemnisk, have an exciting discussion about the best practices and pitfalls in evaluating and implementing CDPs at Lemnisk's Customer Data Platform Virtual Summit 2022 (North America).
7 Aug 2023
The State of Digital Marketing in the Post-Pandemic Era
Adam Bell, Senior Vice President of Digital Marketing, Customers Bank, and Subra Krishnan, CEO, Lemnisk, engage in an insightful discussion about the state of digital marketing in the post-pandemic era, the understanding and impact of customer data & machine learning, etc.
26 Mar 2021
Building a Digital First Insurance Company
During these uncertain times, it's critical for brands to adopt a digital-first strategy. Manu Lavanya, Director, and COO, Max Life Insurance, explains how marketers can build a digital-first insurance company in this insightful online discussion.
18 Dec 2020
Devising Growth Oriented Customer Experiences
What is growth marketing and how can marketers devise growth-oriented customer experiences? Listen to this insightful masterclass session with Damandeep Singh Soni, Vice President Growth, boAt, and Subra Krishnan, CEO, Lemnisk.
2 Dec 2020
Customer Data at the Heart of Martech Strategy
Customer data is the power that drives the health insurance industry today. Darshana Shah, SVP - Marketing & Digital, Aditya Birla Health Insurance, explains why it should be at the heart of a brand's martech strategy in this insightful discussion.
26 Nov 2020
Designing Outstanding Enterprise Customer Experiences in BFSI
Nowadays, orchestrating a great Customer Experience has become a necessity for enterprises. Jaimit Doshi, EVP - Head, Marketing & Digital, Aditya Birla Sun Life Insurance, delivers an insightful session on how marketers can design outstanding customer experiences in BFSI.
16 Nov 2020
Winning with a CDP: Digitization Lessons from COVID-19
An insightful thought-leadership session with Prashant Agarwal, Head of Digital Marketing, AIA Group, and Subra Krishnan, CEO, Lemnisk.
28 Oct 2020
Pillars of a Great Brand Digital Experience
What are the pillars that constitute a great Digital Brand Experience? Listen to this insightful discussion with Vaasu G, Chief Digital Officer, Royal Sundaram General Insurance, and Subra Krishnan, CEO, Lemnisk.
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