About Infinity Nation | Growth Conversations That Matter
The Infinity Nation Podcast, hosted by Al Keck of growth marketing agency Infinity Nation, dives into the current digital landscape, especially e-commerce and B2B marketing and explores how these trends impact business growth and profitability
It features conversations with e-commerce professionals and industry partners, offering marketing insights and practical hacks that help businesses scale and adapt in the evolving digital space.
Understanding Conversion Rate Optimisation and Debunking Common CRO Myths | Adam Pearce
In this episode of the Growth Conversations that Matter Podcast by Infinity Nation, host Al Keck, CEO at Infinity Nation and Blend’s Adam Pearce discuss the most common CRO mistakes and share insights on how to attract and convert the right leads and customers. If you found this episode useful, please subscribe to the Infinity Nation's Growth Conversations that Matter podcast. Interested in working with Infinity Nation to create a successful digital experience for your company or product? G...
20 Nov 2025
James Ewens, Head of Ecommerce at Furniturebox UK | TACOS & Growth: E‑commerce Strategies After iOS 14 Ep.13
In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
13 Nov 2025
Ffion Kelly, Head of Digital, Infinity Nation | Success & Digital Marketing Ep.12
In this episode, host Al Keck sits down with Ffion Kelly, Head of Digital at Infinity Nation to dive into the evolving world of paid media and growth partnerships to discuss what separates a traditional agency from a true growth partner. Together, they explore how to think beyond the channel and see the bigger picture: aligning every campaign, every pound spent, and every data point with your brand’s ultimate growth goals. Key Topics Discussed: Agency vs. Growth Partner: Why mindset matters m...
6 Nov 2025
Iona Silverman, Freeths | Greenwashing, what is it and what does it mean for your company? Ep.11
In this episode of Infinity Nation, Founder and CEO of Infinity Nation, Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths who specialises in Intellectual Property & Media. Iona explains why greenwashing is now a major regulatory and reputational risk for brands. As consumers demand greener products and legislation tightens, advertisers must be precise, transparent and evidence-backed when making environmental claims. Key Topics Discussed: Greenwashing and why it’s a ...
30 Oct 2025
David Pascu, Head of Client Services at Littedata | Shopify with GA4 and simplify the tracking process Ep.10
In this episode, host Al Keck sits down with David Pascu from Littledata, to chat about Shopify with GA4 and how Littledata can simplify the tracking process. Littledata’s app tracks marketing channels, customer behavior, product sales performance, repeat purchases and customer lifetime value. Key Topics Discussed: Shopify removed the direct Universal Analytics integration and why merchants must adopt new methods to send ecommerce data into GA4.GA4 is a rebuilt analytics platform designed for...
23 Oct 2025
Andre Brown, Founder & CEO of Advanced Commerce | Elevating E-Commerce Merchandising Beyond AI Ep.9
In this episode, host Al Keck sits down with Andre Brown, Founder & CEO of Advanced Commerce, to deep-dive into the critical art of on-site merchandising in e-commerce. They discuss why artificial intelligence (AI) and machine learning (ML) alone are insufficient to optimise customer experiences and boost sales, and how advanced merchandising strategies can transform online retail. Key Highlights: Merchandising as a ‘Lost Art’: Andre emphasises that product curation and sequencing on e-co...
16 Oct 2025
Rebecca Griffiths, Founder & CEO, Primis | The importance of caring about your customers post purchase Ep.8
In this episode, host Al Keck sits down with Rebecca Griffiths the Founder & CEO of Primis, a customer experience expert with extensive background at Amazon and e-commerce startups, to discuss why the post-purchase phase is critical for business growth, profitability, and customer loyalty. They explore how brands often neglect their customers after the purchase, missing out on a vital revenue stream and the opportunity to build lasting relationships. Key Topics Discussed: The Gap in Post-...
9 Oct 2025
Bobbie Ttooulis, Group Marketing Director at Global Freight Solutions | The challenges of trading into Europe from the UK Ep.7
In this episode, host Al Keck sits down with Bobbie Ttooulis, Group Marketing Director at Global Freight Solutions, the UK’s largest multi-carrier provider, to discuss the complexities and challenges faced by UK businesses trading into Europe post-Brexit. They delve into the impact of border changes, customs documentation, and recent VAT reforms on e-commerce businesses. Bobbie offers practical advice on overcoming these hurdles, including navigating the One Stop Shop VAT scheme and fulfillme...
2 Oct 2025
Steve Robinson, Omnicommerce | The Secrets of Marketing Spending Ep.6
In this episode, host Al Keck sits down with Steve Robinson, founder and CEO of Omnicommerce, to delve deep into marketing spend strategies, focusing on optimising long-term value through customer lifetime value and insightful data analytics. Key Topics Discussed: Introduction to OmnicommerceThe Importance of Customer Lifetime Value (CLV) - why focusing solely on short-term metrics or new customer acquisition is riskyChallenges for E-commerce BusinessesAccurate Modeling of Customer Behaviour...
26 Sept 2025
Tim Ahlenius, American Eagle | What did Q4 2021 Look Like? Ep.4
In this episode of Infinity Nation, host Al Keck and guest Tim Ahlenius from American Eagle dive deep into the status of the digital landscape impacting e-commerce growth and profitability, reflecting on Q4 2021 performance across the US, UK, and Europe. They discuss key challenges from supply chain disruptions, energy price hikes, packaging shortages to delivery driver issues, and how these factors shaped holiday shopping trends. The episode explores evolving consumer behaviour, the rise of ...
26 Sept 2025
Riki Hooker, GEE | A post brexit Britain Ep.5
In this episode, host Al Keck sits down with Riki Hooker, General Manager of Global E-Commerce Experts (GEE), to discuss the challenges and opportunities of expanding your e-commerce business beyond the UK in a post-Brexit world. Key Topics Discussed: Why targeted and structured planning is crucial before entering new international markets.The importance of compliance, including tax, VAT, and product regulations.Choosing the right initial markets: Europe vs. North America—considering language...
25 Sept 2025
Rob Beattie, Klarna | How 'Buy now, pay later' can help achieve greater results in eCommerce. Ep.3
In this episode, we dive into the booming world of Buy Now, Pay Later (BNPL) with Rob Beattie, Partner Manager at Klarna UK. Discover how BNPL is reshaping ecommerce, boosting acquisition, conversion, retention, and average order values for retailers worldwide. Rob offers insights on the rapid growth of Klarna, its impact on consumer behavior, and the importance of trust and responsible lending in this space. Key Topics Discussed: Introduction to Klarna Founded in 2005 in Sweden, Klarna aims ...
25 Sept 2025
Iona Silverman, Freeths | Navigating the influencer marketing landscape Ep.2
In this episode of Infinity Nation, Founder and CEO of Infinity Nation Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths and specialises in Intellectual Property & Media in particular with advertising and marketing law with a focus on influencer collaborations. Key Topics Discussed: Influencer Marketing Insights: How influencers can accelerate brand growth by connecting with like-minded customers and building credibility. Authenticity vs Control: We explore the balan...
18 Sept 2025
Oli Spark, Sweet Analytics | How to use customer data effectively to drive performance in eCommerce Ep.1
In this episode of Infinity Nation and Beyond, Founder and CEO of Infinity Nation Al Keck speaks to Oli Spark, founder of marketing and analytics platform, Sweet Analytics, to explore the critical role of customer data in driving sustainable growth for direct-to-consumer (D2C) businesses. They delve deep into how businesses can harness data to understand customer acquisition, retention, and lifetime value, and discuss practical strategies for making marketing more effective and personalised. ...
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