Influence
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Podcast Overview
<p>Influence dives deep into the heart of influencer marketing, guided by the people who know it best. Each episode unravels the latest trends, strategies, driving forces, insider stories, and passionate people - from agents to video editors, influencer relationships managers, and the creators themselves - shaping this dynamic industry, providing valuable insights for those at the forefront of gaming, influencer marketing, talent management, and the creator economy.</p><br><p>Hosted and produced by <a href="https://powder.gg" rel="noopener noreferrer" target="_blank">Powder</a>, where streamers can search their best moments to find short, shareable stream clips with AI.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
12/1/2023
1 verified contact email on file for Influence
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Recent Episodes
May 21, 2024
Justin Sacks: Creator Programs: What Every Gaming Marketer Should Know | Ep. 12
<p><strong>What does it mean to build a <em>great </em>gaming creator program</strong>? Justin Sacks, co-founder and CEO of <a href="https://www.nexus.gg/" rel="noopener noreferrer" target="_blank">Nexus.gg</a>, joins us on the podcast to discuss the emerging world of gaming industry creator programs and how they can impact game success. He’s a former competitive gamer who transitioned to pioneering creator programs-as-a-service after realizing the power of measuring performance for content creator collaborations. We discuss the hurdles associated with selling to large game publishers, how marketers can harness mid-tail creators to drive player engagement and revenue, and building meaningful and sustainable relationships with creators. Hosted by <a href="https://powder.gg/" rel="noopener noreferrer" target="_blank">Powder</a>.</p><br><p><strong>In this episode, we cover:</strong></p><ul><li>The evolution of creator programs and their increasing importance in the gaming industry.</li><li>Challenges faced by game publishers in adopting and integrating creator programs effectively.</li><li>What good and bad implementations of creator programs look like.</li><li>The role of agents and management groups in shaping successful creator strategies.</li><li>The impact of creator programs on player behavior and game monetization.</li><li>Strategies for building long-term, mutually beneficial relationships between creators and game publishers.</li><li>And more…</li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
May 6, 2024
Olga Wese: The Complex Art of Influencer Marketing | Ep. 11
<p><strong><em>How should you select influencers and manage risk when building a complex campaign?</em></strong> This episode welcomes guest <strong>Olga Wese</strong>, founder of <a href="https://joined.media/" rel="noopener noreferrer" target="_blank">Joined Media Group</a>, to talk about complex creator campaigns, ranging from classical influencer marketing to bringing in celebrity ambassadors. We cover the challenges of working with high-profile celebrities and the importance of due diligence and risk management when finding the right campaign partners, as well as the importance of relationship, logistics, and self-management in influencer marketing. Hosted by <a href="https://powder.gg/" rel="noopener noreferrer" target="_blank">Powder</a>.</p><br><p><strong>In this episode, we cover:</strong></p><ul><li>The unique challenges and benefits of partnering with high-profile celebrities </li><li>What qualities make a good agent or marketer in influencer marketing in gaming</li><li>How to manage relationships, logistics, and negotiations in influencer marketing</li><li>How to build strong processes to scale your influencer marketing team</li><li>And more…</li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
April 16, 2024
Matt Woods: Understanding the Changes in Influencer Marketing | Ep. 10
<p><strong>How has influencer marketing changed in the last five years–and what trends are changing the industry today?</strong> Matt Woods, CEO and co-founder of <a href="https://www.thisisafk.com/" rel="noopener noreferrer" target="_blank">AFK Group</a> joins <em>Influence</em> to share his perspective. From his early days as a content creator to spearheading a major influencer marketing agency, Matt shares his unique perspective on the evolving dynamics of platform-specific strategies, building relationships, and practical advice for both upcoming influencers and brands. Hosted by <a href="https://powder.gg/" rel="noopener noreferrer" target="_blank">Powder</a>.</p><br><p><strong>In this episode, we cover:</strong></p><ul><li>Building relationships and networking with other content creators.</li><li>Longevity and sustainability in influencer marketing.</li><li>Monetization for creators.</li><li>Choosing platforms and collaborations. </li><li>Understanding the role of the audience is crucial in influencer marketing. </li><li>The keys to success for aspiring creators.</li><li>And more…</li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
12 total episodes available
Deep-dive analytics for Influence
Frequently asked questions
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- What is Influence?
<p>Influence dives deep into the heart of influencer marketing, guided by the people who know it best. Each episode unravels the latest trends, strategies, driving forces, insider stories, and passionate people - from agents to video editors, influencer relationships managers, and the creators themselves - shaping this dynamic industry, providing valuable insights for those at the forefront of gaming, influencer marketing, talent management, and the creator economy.</p><br><p>Hosted and produced by <a href="https://powder.gg" rel="noopener noreferrer" target="_blank">Powder</a>, where streamers can search their best moments to find short, shareable stream clips with AI.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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