Influence Unlocked by Cheri Tree

About Influence Unlocked by Cheri Tree

Influence isn't charisma. It isn't pressure. And it's definitely not guesswork: it's a science. Join Cheri Tree, the Icon of Influence, as she sits down with top entrepreneurs and leaders each week to decode what truly drives human behavior. Using BANK, the Code of Influence™️, and Influence Intelligence™️, her proprietary fusion of Personality, Sales, Emotional, and Artificial intelligences, Cheri breaks down the science behind why people say yes. Powered by BANK and Codebreaker AI, the AI of Influence™️, this show sits at the intersection of sales and psychology, technology and buyology, where influence becomes measurable and monetizable. Because influence isn't just a business skill. It scales your income, saves your marriage, strengthens your parenting, and deepens every relationship you have. Crack the code. Master your influence. Let's unlock it.

Publisher

Cheri Tree

Category

business · business

Language

en

Explicit

No

First episode

25 Jul 2026

Latest episode

6 Oct 2026

Latest episodes

14 episodes in the feed.

1. 

   6 Oct 2026

   Shaping the Future of Technology Through BANK® with Omar Sayed

   What if personality science became a foundational layer of every technology platform ever built? In this episode, Omar Sayed, founder of Brain Holdings and a seven-year advisor, tech architect, and patent collaborator for Codebreaker Technologies, shares how he helped build the very first AI models in the Codebreaker ecosystem, and why human understanding must be baked in from the start, not bolted on as an afterthought. We also explore the 100X scale opportunity at the convergence of BANK® and AI, what it would mean to crack the code of every human on the planet, and why the brain and the heart can never be separated in the age of artificial intelligence. Watch Influence Unlocked – Shaping the Future of Technology Through BANK® and discover why the entrepreneurs who win the next decade will be the ones who keep humanity at the center of everything they build. Omar Sayed has been building internet commerce infrastructure since 2000. His first company, Succeed Corp, reached No. 19 on the Inc. 5000 on the back of SiteBuilder.com, a web-publishing platform for merchants who weren't engineers, together with a patented drop-ship fulfilment system and the affiliate rails that paid everyone in the chain. Arizona named him Governor's Innovator of the Year. In 2016 he founded Sperse around a conviction that took the rest of the industry another eight years to reach: the constraint on business intelligence was never the algorithm. It was that a company's customers, transactions and behaviour lived in six systems that never spoke. He spent the decade since building the unified layer he called the digital brain. That work is why BRAIN exists in its present form. When foundation models arrived, the scarce piece was not intelligence, it was the substrate underneath it: identity, transaction history, and a payment rail to settle against. BRAIN Holdings™ is the permanent home for that thesis, platforms across payments, productivity, agents and consumer media, all compounding on shared BRAIN Layer™ infrastructure. Visit their website! https://brain.vc/ Connect with Omar Sayed: LinkedIn: https://www.linkedin.com/in/omarsayed/ Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreaker.ai/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free BANK® Assessment here: crackmycode.com/free

2. 

   29 Sept 2026

   How BANK® Helped Me Sell Out Luxury Retirement Communities with Alfred Schrader

   What if the secret to selling luxury senior living wasn't a better pitch, but a deeper understanding of who was sitting across from you? In this episode, Alfred Schrader, Sales Director at Clearwater Living, shares how he discovered the BANK® Methodology eight years ago and used it to sell out luxury retirement communities across the country, from Phoenix to Miami and back again. What started with a simple set of cards became a complete sales and operations philosophy that transformed how he tours, advertises, hires, and connects with seniors and their families. Alfred breaks down exactly how he tailored every conversation, every tour, every ad, and every community program to each of the four BANK® personality types, and why this approach gave him an edge over every competitor in the market. Watch Influenced Unlocked – How BANK® Helped Me Sell Out Luxury Retirement Communities and discover how personality science can give any sales professional a competitive advantage that is impossible to replicate without it. Alfred Schrader is the Sales Director at Clearwater Living, a luxury retirement community in Phoenix, Arizona. With decades of sales experience in the senior living industry, Alfred has applied the BANK® Methodology to sell out multiple communities across the United States and is now expanding its application into new markets in Europe. LinkedIn: https://www.linkedin.com/in/alfredschrader/ Esther Wildenberg is a business strategist, executive consultant, and leadership expert dedicated to empowering women and creating a lasting impact. She is also the President & Co-Founder Codebreaker Technologies LLC and the author of the book "The Undermined Soul." Visit her website! http://www.estherwildenberg.com/ Connect with Esther Wildenberg: Instagram: https://www.instagram.com/esther_wildenberg/ Facebook: https://www.facebook.com/esther.wildenberg.9 LinkedIn: https://www.linkedin.com/in/estherwildenberg1/ Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreaker.ai/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free BANK® Assessment here: crackmycode.com/free

3. 

   22 Sept 2026

   How to Get Out of Your Head and Into Your Vision with Niko Arapkiles

   Most people have a vision. They just don't know how to get it out of their heads and into their lives. In this episode, Niko Arapkiles, Founder of Vision Espresso and host of the Just Grow podcast, shares how he went from affiliate marketing and paid ads to building an AI-powered clarity framework that helps entrepreneurs get radically clear on their vision in 60 minutes or less. We break down Niko's BANKCODE®, explore how personality science can transform your marketing conversions, and unpack why the most successful people are not just chasing goals but becoming the person those goals require. Tune in Influence Unlocked and discover how clarity of vision, the right code, and authentic connection can unlock the next level of your success. Niko Arapkiles is the founder of Vision Espresso, a lifelong learner, and a master community builder. After nearly two decades in personal development and investing hundreds of thousands into research and mentorship, he set out to build what he couldn't find, a tool that bridges the gap between vision and action, between woo and do. He had spent years creating aligned communities, spaces where clarity, connection, and collaboration thrive. Connect with Niko Arapkiles Website: https://visionespresso.co/ Instagram: https://www.instagram.com/nikoarapkiles/ LinkedIn: https://www.linkedin.com/in/niko-arapkiles-991b7064/ Facebook: https://www.facebook.com/officialnikoarapkiles Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary B.A.N.K. Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreakertech.com/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free BANK® Assessment here: crackmycode.com/free

4. 

   15 Sept 2026

   How to Develop Charisma and Influence People With Demet Tuncer

   Charisma is not something you are born with or without. It is an inner magnet you already have, and most people were simply taught out of it. In this episode, Demet Tuncer, founder of the Celebrity Charisma Code and former celebrity in Turkey who voiced Tiana in Walt Disney's The Princess and the Frog, shares how she reverse-engineered 30 years of performance, keynoting, and influence into a teachable framework. After leaving her fame behind and starting over in America, Demet discovered that fame does not transfer, but charisma does. She breaks down the five banks of charisma and the master key that holds them all together, and Cheri Tree connects every piece directly to the BANK® Methodology to show why the most magnetic communicators are the ones who speak to every personality type in the room at once. Watch Influence Unlocked – How to Develop Charisma and Influence People and discover why charisma is not a nice-to-have. Demet Tuncer is an award-winning actress, bilingual speaker, and globally recognized expert in charismatic presence and stagecraft mastery, with a career spanning nearly three decades. A two-time Turkish Tony Award winner and TEDx speaker, she has performed on some of the world's most prestigious stages, including the World Economic Forum, FIFA World Cup, and FIBA World Championships. Today, she coaches executives and leaders through her signature "Lead with Charisma" program, helping them develop powerful communication, authentic presence, and the ability to inspire and influence at the highest levels. Connect with Demet Tuncer: Website: https://www.demettuncer.com/ LinkedIn: https://www.linkedin.com/in/demettuncer/ Instagram: https://www.instagram.com/demetttuncer/ YouTube: https://www.youtube.com/@DemetTuncer Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreaker.ai/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free BANK® Assessment here: crackmycode.com/free

5. 

   8 Sept 2026

   Why Most People Are Using AI Wrong with Jaramy Eugene Wilson

   MIT proved it. Two months of ChatGPT use shrink the parts of your brain responsible for creativity, empathy, problem solving, and memory. So why are so many entrepreneurs still using AI the wrong way? In this episode, Jaramy Eugene Wilson, founder of AI TwinBrain and the Light Army, makes the case that most people are outsourcing their thinking to AI instead of using it to amplify their humanity. A soul scientist, business exit strategist, and student of human behavior, Jaramy shares how he went from reading David Hawkins at 16 in Helena, Montana to leading teams of 500 people and building systems that protect human intelligence while leveraging AI to scale it. We also crack Jaramy's BANKCODE® live on air, unpack why influence is not manipulation, and explore what the future of AI actually means for human connection, leadership, and purpose-driven entrepreneurship. Catch why Why Most People Are Using AI Wrong in this episode of Influence Unlocked and discover how to use AI as a tool to become more human, not less. Jaramy Eugene Wilson is a business expert, strategic advisor, and human behavior expert with over 20 years of experience mentoring and advising nearly 15,000 entrepreneurs. He has served as a trusted advisor to Fortune 100 companies, professional athletes, celebrities, CEOs, and executive leaders, and is recognized for creating 7- and 8-figure business revenue growth. Today, Jaramy is best known for his work in human behavior, soul sciences, consciousness, and self-mastery, while continuing to privately advise some of the top minds in business. LinkedIn: https://www.linkedin.com/in/jaramyeugenewilson/ IG: https://www.instagram.com/jaramyeugenewilson/?hl=en Website: https://jaramyeugenewilson.com/ YouTube: https://www.youtube.com/@JaramyEugeneWilson Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreaker.ai/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free BANK® Assesment here: crackmycode.com/free

6. 

   1 Sept 2026

   The Real Story Behind Overnight Success with Michael Hunter

   Everyone shows the highlight reel. Almost no one shows the decade it took to earn it. In this episode, Michael Hunter, a personal brand strategist, joins us to expose the real timeline behind overnight success and why most people are chasing the wrong stage of growth. From slinging Cutco knives at 17 to building his own Personal Brand Business Dashboard framework, Michael shares the decade of unseen work, the season of struggle he mistook for inadequacy, and the difference between sharing a scar and reliving an open wound. We also break down the BANK® Methodology live on the show, explore why nurturing personalities are often underestimated in sales, and uncover how the ancient art of persuasion, ethos, pathos, and logos, maps directly onto the BANKCODE® framework. Watch the Influence Unlocked podcast and discover why real influence is built one decade, one scar, and one honest conversation at a time. Michael Hunter is a personal brand strategist and marketing consultant who has spent 16 years helping authors, speakers, coaches, and thought leaders build businesses that last. He is the creator of the Personal Brand Business Dashboard framework and the four-stage growth model: Calling, Opportunity, Traction, and Scale. Over his career he has worked with names including Brendan Burchard, Oprah's team, Larry King, Jim Kwik, Pete Vargas, and Harvey Mackay, and co-built the software platform Spiffy to help entrepreneurs scale recurring revenue. Connect with Michael Hunter! Website: https://michaelrhunter.com/ Instagram: https://www.instagram.com/michaelrhunter/ LinkedIn: https://www.linkedin.com/in/michaelrhunter/ YouTube: https://www.youtube.com/@sixfigpodcast Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreaker.ai/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free BANK® Assessment here: crackmycode.com/free

7. 

   25 Aug 2026

   Why People Work Better When They Feel Seen with Olenka Cullinan

   How can your B.A.N.K. Code becomes a powerful tool for communication and operations? In this episode, Olenka Cullinan, CEO of iStartFirst, shares the story of how she built her company and cultivated strong relationships by understanding what truly drives people. She dives into how becoming intentional about cracking the code of the people around her transformed the way she leads, communicates, and builds connection. She also reveals how understanding her own code helped her uncover deeper insights into her personality—and how she used that awareness to navigate conflict, work effectively with different personality types, and resolve friction within her company. If this conversation on Influenced Unlocked speaks to you, tune in to discover how people do their best work when they feel truly seen, understood, and valued. Olenka Cullinan is the CEO of iStartFirst, a C-suite global consultant, business development strategist, and renowned speaker. With over 15 years of experience in scale, strategy, and operations, Olenka has been recognized as one of the Top 10 Business Coaches to Watch (Yahoo News, 2021), among the Top 100 Women to Watch (Women's Business Journal, 2019), and honored as a Phoenix 40Under40 Businesswoman (2017). She has successfully led global enterprises toward high growth, generating over $1.7+ billion in revenue for her clients (including Fortune 500s) and profitable exits, including two of her own. Since 2010, Olenka has pioneered the "GPS of Success"™ methodology, empowering over 500 C-Suite leaders and Founders to elevate their business and mindset, while achieving scalable growth. Her impact spans 22 countries, guiding brands and executives worldwide. She is a TEDx speaker, a two-time Amazon best-selling author, and has delivered over 750 workshops and keynotes for top companies and CEO-focused organizations worldwide. Additionally, she contributes as a Venture Mentor at Arizona State University, helping early-stage startups secure initial funding and establish a growth trajectory. Visit her website! https://istartfirst.com/ Connect with Olenka Cullinan: Facebook: https://www.facebook.com/olenkacullinan/ LinkedIn: https://www.linkedin.com/in/olenka-cullinan-7872b657/ Instagram: https://www.instagram.com/olenkacullinan/ Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary B.A.N.K. Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreakertech.com/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free B.A.N.K. Assessment here: crackmycode.com/free

8. 

   18 Aug 2026

   How BANK® Can Transform Parent-Child Relationships with Bryan Post

   What if the reason a child feels broken has nothing to do with who they are, and everything to do with never being understood? In this episode, Bryan Post, bestselling author of From Fear to Love, shares how his own journey through foster care, adoption, and childhood trauma became the foundation for one of the most powerful parenting frameworks in the world. They explore how the BANK® Methodology can give foster and adoptive parents a fast, simple, and profound way to understand their children's values, reduce conflict, and build the kind of relationships that actually heal. From a child who told his parents "I'm not broken, I'm just a K" after a suicide attempt, to the science of oxytocin, cortisol, and the limbic system, this episode connects neuroscience, trauma-informed parenting, and personality science in a way that can genuinely change lives and the trajectory of the foster care system itself. Watch Influence Unlocked and learn how understanding a child's code could be the first step toward giving them the forever home they deserve. Bryan Post, an adopted and former foster child, is one of America's Foremost Child Behavior and Adoption Experts and the founder of the Post Institute, Parents in Trainings-Leaf Wraparound, and Bondify.ai, the world's first AI-powered parent support app for adoptive parents. A renowned clinician, lecturer, and best-selling author of From Fear to Love, The Great Behavior Breakdown, and fourteen other books, and more than 100 video and audio programs, Bryan has traveled throughout the world providing expert treatment and consultation to a variety of groups. An internationally recognized specialist in the treatment of emotional and behavioral disturbance, Bryan specializes in a love-based treatment approach that focuses on developing a deeper understanding of trauma, stress, and fear and how they rule our lives. He counters this by offering an enlightening perspective on the all-encompassing power of love to bring us peace and healing. Connect with Bryan Post: Website: https://bondify.ai/ LinkedIn: https://www.linkedin.com/in/bryanpost1/ Instagram: https://www.instagram.com/bryanpostofficial/ Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreaker.ai/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free BANK® Assessment here: crackmycode.com/free

9. 

   11 Aug 2026

   The 10-Year Plan to Financial Freedom with Ryan D. Lee

   What if you could retire in 10 years or less, not by winning the lottery or taking massive risks, but by following a focused, proven system that anyone can build on? In this episode, Ryan D. Lee, co-author of the book Retire in 10 Years with Robert Allen and Robert Kiyosaki, breaks down the exact three-gear system he used to go from a broke college grad stuck in a corporate grind to a financially free investor who has helped countless others do the same. Ryan shares why diversification is actually a strategy for financial ignorance, the difference between investing and speculating, and how overfunded life insurance policies and turnkey real estate work together to create real, lasting cash flow independence. We also crack Ryan's BANKCODE® live on air and connect the code of influence directly to the mindset and strategy behind building wealth with intention. Watch Influence Unlocked – The 10-Year Plan to Financial Freedom and discover how to stop speculating with your future and start building a 10-year game plan that actually works. Ryan Lee is a foremost speaker, educator, and trainer in the market, dedicated to assisting individuals in cultivating Money Mastery through learning and applying timeless financial principles. His mission is to empower people with the means to construct and embrace a life worth living, all while attaining financial freedom in 10 years or less. Connect with Ryan Lee: Website: https://ryandlee.com/ Facebook: https://www.facebook.com/ryan.d.lee.50 LinkedIn: https://www.linkedin.com/in/ryan-d-lee-31838b304/ Instagram: https://www.instagram.com/theryandlee/ TikTok: https://www.tiktok.com/@ryan_d_lee Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreaker.ai/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free BANK® Assesment here: crackmycode.com/free

10. 

    4 Aug 2026

    Where Purpose, Influence, and Business Align with Sebastian Cruze

    People need to be heard and understood, and when that level of connection is present, it creates the foundation for powerful business relationships. In this episode, Sebastian Cruze, Founder of DreamTeam100.ai, walks us through his mission of raising consciousness across the United States through the power of referrals and community, creating more opportunities for wealth, health, and happiness. He shares how he has built influence to attract the right people into his "dream team," why a shared mission, vision, and purpose are essential for meaningful growth, and how alignment at that level creates exponential impact. We also break down Sebastian Cruz's B.A.N.K. Code and how understanding it enhances his ability to influence, connect, and build a loyal, purpose-driven tribe. Tune in Influenced Unlocked—Where Purpose, Influence, and Business Align, and discover how a deeper connection can elevate your leadership, expand your network, and accelerate your results. Sebastian Cruze is a master energy healer of 13 years. He is the Founder of DreamTeam100.ai, a highly curated referral mastermind of 6 and 7-figure coaches. Connect with Sebastian Cruze: DREAM TEAM 100 Website: https://dreamteam100.ai/ Facebook: https://www.facebook.com/sebastiancruze15 LinkedIn: https://www.linkedin.com/in/sebastiancruze/ Instagram: https://www.instagram.com/sebastiancruze X (Twitter): https://x.com/_sebastiancruze TikTok: https://www.youtube.com/@SebastianCruze Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary B.A.N.K. Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreakertech.com/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free B.A.N.K. Assessment here: crackmycode.com/free

11. 

    28 Jul 2026

    Why Connection Is the Foundation of Every Great Business with Ryan Lang

    Why Connection Is the Foundation of Every Great Business with Ryan Lang Most businesses don't fail because of bad products. They fail because the people running them skip the foundation and go straight for the tactic. In this episode, Ryan Lang, CEO of Empire Partners and host of the Path to Mastery podcast, shares how he went from an eight-figure oil and gas career, a marriage on the verge of collapse, and 75% travel to building a business rooted in genuine connection, heart-centered sales, and scalable impact. We also explore how the BANK® Methodology fits directly into high-ticket sales, special forces sales teams, and shortening the sales cycle to create the kind of business velocity that changes everything. Watch the Influence Unlocked podcast and discover why the entrepreneurs who win long-term are the ones who master the human side of sales before anything else. Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability. Connect with Ryan Lang! Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreaker.ai/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free BANK® Assessment here: crackmycode.com/free

12. 

    28 Jul 2026

    Why Great Marketing Starts With Understanding People with Willa Kammerer

    Why Great Marketing Starts With Understanding People with Willa Kammerer What if the reason your funnel isn't working has nothing to do with your offer, and everything to do with your messaging? In this episode, Willa Kammerer, founder of Firestarter Funnels, explores what happens when personality science meets digital marketing. She shares how she went from building high-production brand campaigns for institutional clients to helping entrepreneurs simplify their entire brand and tech presence into one aligned, high-converting system. We also unpack how BANK® can be layered into funnels, ad sets, and sales conversations to speak directly to each personality type and dramatically increase conversion rates. Watch this episode of Influence Unlocked and discover how to stop trying to be all things to all people and start building marketing that actually connects. Willa Kammerer believes in the power of brand and business to transform lives—because she lived it. As a lifelong entrepreneur and storyteller, she has built brands for Ivy League institutions and visionary entrepreneurs, and used the same strategy to rebuild her own life after divorce—with a newborn on her hip and a business as her lifeline. Whether she's leading her agency, Firestarter Interactive, partnering with clients inside Firestarter Brand Accelerator, or writing her first book—her mission is the same: to help bold, brilliant people step into their next level with clarity, strategy, and a brand that opens doors. Connect with Willa Kammerer. Website: https://willakammerer.com/ Instagram: https://www.instagram.com/willakammerer/?hl=en LinkedIn: https://www.linkedin.com/in/willakammerer/ YouTube: https://www.youtube.com/c/WillaKammerer Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreaker.ai/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free BANK® Assesment here: crackmycode.com/free

13. 

    28 Jul 2026

    Influence Isn't What You Think It Is with Michael Bernoff

    Influence Isn't What You Think It Is with Michael Bernoff You don't have to live the life you currently have if you talk and think differently. Today, Michael Bernoff, President and Founder of the Human Communications Institute and a recognized leader in the personal and professional development industry, joins us for an in-depth conversation on the true secret to influence—and how his work through the Human Communications Institute helps individuals and organizations optimize the way they communicate, lead, and perform. We'll also be cracking Michael Bernoff's code, revealing the three powerful words that instantly capture people's attention, and exploring the inspiration behind his book, Average Sucks. Dive into this insightful episode to discover why Influence Isn't What You Think It Is, in this latest episode of the Influenced Unlocked podcast. Michael Bernoff is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever-changing marketplace. His passion for his work is limitless, and his dedication to positively impacting the world by empowering every individual is uncompromising. During his own journey of self-discovery, Michael studied and modeled effective leaders recognized worldwide. He focused on their philosophies, strategies, and techniques that have consistently produced rapid and lasting change. By combining a variety of these proven disciplines and his own strategies, Michael has created his own programs that have enabled both him and his clients to overcome limiting beliefs and achieve a life beyond limits. Visit his website! https://michaelbernoff.info/ Connect with Michael Bernoff: Instagram: https://www.instagram.com/michael_bernoff/ Facebook: https://www.facebook.com/MichaelBernoffFanPage LinkedIn: https://www.linkedin.com/in/michael-bernoff-ba5a3a4b/ X: https://x.com/michaelbernoff Get a copy of his book, Average Sucks: Why You Don't Get What You Want (And What to Do About It), on Amazon: https://www.amazon.com/Average-Sucks-Dont-What-About/dp/1544514514 Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary B.A.N.K. Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreakertech.com/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free B.A.N.K. Assessment here: crackmycode.com/free

14. 

    25 Jul 2026

    Why People Buy: The BANKCODE® Explained with Cheri Tree & Esther Wildenberg

    Why People Buy: The BANKCODE® Explained with Cheri Tree & Esther Wildenberg Opposites attract—and sometimes attack—but matching codes create powerful, lasting bonds. In this very special episode, I'm sharing the mic with my wife, Esther Wildenberg, as we dive into the story of how we met and how the BANKCODE® spoke to her from the very first day we connected—when I was teaching the BANKCODE® at a conference in Amsterdam. We discuss how this powerful code of influence® helps buyers truly know, trust, and like a business, how aligned personalities can transform relationships, family dynamics, and even parenting, and why the BANKCODE® assessments allow you to understand people faster and influence outcomes with greater clarity, connection, and impact. Know how the BANKCODE® works in business and real life in this episode of the Influence Unlocked podcast. Esther Wildenberg is a business strategist, executive consultant, and leadership expert dedicated to empowering women and creating a lasting impact. She is also the President & Co-Founder Codebreaker Technologies LLC and the author of the book "The Undermined Soul." Visit her website! http://www.estherwildenberg.com/ Connect with Esther Wildenberg: Instagram: https://www.instagram.com/esther_wildenberg/ Facebook: https://www.facebook.com/esther.wildenberg.9 LinkedIn: https://www.linkedin.com/in/estherwildenberg1/ Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook: https://www.facebook.com/CheriTreeBANK LinkedIn: https://www.linkedin.com/in/cheritree/ Know more about Codebreaker Technologies. Website: https://codebreaker.ai/ Facebook: https://www.facebook.com/codebreakertech Instagram: https://www.instagram.com/codebreakertech/ Get your free BANK® Assessment here: crackmycode.com/free

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Apple Podcasts (US)

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