Influencer Impact is a weekly podcast featuring an industry expert discussing B2B influencer marketing and dark social. Whether you're new in your role or a seasoned pro, you'll learn new strategies and tips for driving real business value. Featuring host, Justin Levy, an industry-leading influencer marketing and dark social thought leader, each week you'll learn from brand leaders, strategists, practitioners, and software vendors.
Podcast Overview
Influencer Impact is a weekly podcast featuring an industry expert discussing B2B influencer marketing and dark social. Whether you're new in your role or a seasoned pro, you'll learn new strategies and tips for driving real business value. Featuring host, Justin Levy, an industry-leading influencer marketing and dark social thought leader, each week you'll learn from brand leaders, strategists, practitioners, and software vendors.
Language
🇺🇲
Publishing Since
10/25/2022
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Recent Episodes
January 19, 2023
The Importance of Relationship Building in B2B Influencer Marketing with Ryan Bares
<p>There are several differences between B2C and B2B influencer marketing but one that never changes is the necessity of relationship building.</p> <p>To explore this more, I chatted with Ryan Bares, Global Influencer Marketing Lead at IBM. Prior to IBM, Ryan worked at Google where he worked on the Google Maps team where he leveraged influencers to write reviews and updates to local places on Maps.</p> <p>Learn about Ryan's experiences at IBM and Google and takeaways that you can apply to your influencer marketing programs.</p> <p>Also, since we recorded this during the holiday season, you can also hear our predictions for 2023.</p> <p>After listening to the episode, make sure you connect with Ryan:</p> <ul> <li><a href="https://twitter.com/ryanbares"><u>Twitter</u></a> / <a href="https://www.linkedin.com/in/ryanbares/"><u>LinkedIn</u></a>: @ryanbares</li> </ul> <p>And, if you enjoy learning about influencer marketing and private communities, please consider subscribing to the Influencer Impact <a href="https://influencerimpact.substack.com/subscribe"><u>newsletter</u></a>. Until next time!</p>
November 17, 2022
Understanding the Different Types of Influencers to Partner With with Ashley Zeckman
<p>The types of influencers that brands partner with go beyond those celebrity or mega influencers that have, for example, published books or are keynote speakers at large conferences. There are several categories of influencers that brands should look to when building their campaigns.</p> <p>To dive deeper into this, I sat down with Ashley Zeckman who is an 8-10 year B2B influencer marketing pro. Ashley is currently the Vice President of Strategy and Customer Success for North America at Onalytica, an influencer marketing platform.</p> <p>Learn about how Ashley thinks about these different types of influencers, which aren’t the typical tiers such as nano, micro, macro, and celebrities.</p> <p>After listening to the episode, make sure you connect with Ashley:</p> <ul> <li>Website: https://onalytica.com/</li> <li><a href="https://twitter.com/azeckman" target="_blank">Twitter</a> @azeckman / <a href="https://www.linkedin.com/in/ashleyzeckman/" target="_blank">LinkedIn</a>: @ashleyzeckman</li> </ul> <p>And, if you enjoy learning about influencer marketing and dark social, please consider joining our <a href="https://join.slack.com/t/influencerimpact/shared_invite/zt-1hygq78hv-20uKoVeLA2SHIWHe_zuSYA" target="_blank">community</a>. Until next time!</p>
November 9, 2022
The Impact of Building Long-Term Relationships with Influencers with Lee Odden
<p>Brands need to increasingly focus on building long-term relationships with the influencers that they work with. While building and measuring campaigns that help to reinforce building these relationships, it can have a long-term positive impact for the brand. To understand different ways to build these relationships and examples of some of these benefits, I chatted with Lee Odden who is the CEO at TopRank Marketing, a full-service B2B agency. TopRank works with some of the most well-known B2B brands on building, launching, maintaining, and measuring influencer campaigns.</p> <p>After listening to the episode, make sure you connect with Lee:</p> <p>Website: https://www.toprankblog.com/<br> Twitter/LinkedIn: @leeodden</p> <p>And, if you enjoy learning about influencer marketing and dark social, please consider subscribing to the Influencer Impact newsletter and joining our community. Until next time!</p>
5 total episodes available
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Frequently asked questions
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- What is Influencer Impact?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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