- 158
- Episodes
- 58
- Transcribed
- 41
- Ratings
- Daily
- Cadence
- 2021
- First episode
About Influencer Marketing Talks
Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe. This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy. Each week, we unpack the real questions marketing teams are facing: What does it take to stay culturally relevant in a fast-moving landscape? What can brands learn from the creators who build communities, not just audiences? How do you structure for creator-led growth? Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.
- Publisher
- Cure Media
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 16 Jun 2021
- Latest episode
- 7 Oct 2026
Latest episodes
58 of 158 episodes have a transcript.
7 Oct 2026TRANSCRIPT
Beyond Heritage: What Makes a Luxury Brand Desirable Today?
30 Sept 2026TRANSCRIPT
Creator Marketing in 2027: Shifts That Actually Matter
23 Sept 2026TRANSCRIPT
What It Really Takes to Turn a Brand Around
Inside a recent episode
Beyond Heritage: What Makes a Luxury Brand Desirable Today?
Published 7 Oct 2026 · Transcript excerpt
[…] Yeah. So like if you go into one of our showrooms, it's not like have a desk and where you stand behind the counter and we just view the different kind of models that we have on offering. Like it is if you go to not like a store. No, no. Like if you go to, for instance, I have huge respect for, let's say, Tiffany, but they have like those counters where they stand behind them. But going to one of our showrooms, you are like, it's more like going to a restaurant. You know, you come in, we give you like a firm handshake. We take your coat. We ask you to sit down. We have like a small poof for your bag. […]
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See plansWho has been a guest on Influencer Marketing Talks
Names identified in recent episode analyses. Showing up to five guests.
- Victor Halvarsson
- Sanna Ödmark
- Frida Ekholm
- Teresa Hedlund
- Patrick Axzell
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 4.5 / 5
- 12 ratings
- Spotify
- 4.8 / 5
- 29 ratings
Podcast Authority Score: 52 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 70
- Social presence
- 0
- YouTube
- 0
- Engagement
- 85
Contact Influencer Marketing Talks
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about Influencer Marketing Talks
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does Influencer Marketing Talks take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
58 of 158 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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