Influencers connects you to the marketing and communications leaders who are ahead of the game. Brought to you by The Conference Board Marketing and Communications Center, the podcast features regular interviews with Executives and Experts who know the issues you're grappling with.
The Evolving Role of the Corporate Communications Team
How will the role of the Corporate Communications team - and its partners - evolve in the near future?
In the last 24 months of repeated disruptions, distortions and discontinuities in the business world, the role of Corporate Communications has been elevated to a critical position in the company ecosystem. Speed, calmness, accountability, flexibility, and resilience are required skills as strategic and tactical stories are carefully managed across all stakeholder groups in what can only be described as 'turbulent times.'
Join us for a wide-ranging discussion drawing on the data from The Conference Board's recent research and the front-line, practical experience of Edelman's leading Corporate Affairs practice. We will explore these topics and deliver informed insights on how the future of the Corporate Communications team – and its partners – is likely to evolve.
Ivan Pollard, Center Leader of the Marketing & Communications Center at The Conference Board, is joined by Jim O’Leary – Edelman U.S. COO, Corporate Affairs Practice Chair, and Global Chair of Impact & ESG.
13 Sept 2022
Winning People's Trust Via the Sustainable Stories We Tell
How to Tell a Coherent and Authentic Sustainability Story
In this podcast, Alex Heath, Managing Director and US Head of Social Impact & Sustainability at Edelman, talks with Denise Dahlhoff, Senior Researcher, Consumer Research, about the growing expectations for companies by various stakeholders—from customers to investors to employees and beyond—to address sustainability and what that implies for telling a coherent, authentic sustainability story to different audiences. Tune in to hear about the following topics:
What do corporate sustainability and social impact entail?
How do employees and consumers think about sustainability?
Does corporate purpose make employees more productive?
How to tell a coherent sustainability story, including challenges and goals yet to be achieved, to different stakeholders?
13 Jul 2022
Single Insights: The Science of Solos
In this episode of “Influencers,” Peter McGraw, a marketing professor at the University of Colorado Boulder and an expert on emotions and behavioral economics, talks with Denise Dahlhoff, Senior Researcher at The Conference Board, about his latest research on an underexplored topic: singles. Listen to this episode to learn about:
The economic importance of singles and their demographic diversity
Marketing to singles, including examples and underleveraged potential
Different psychographic segments of singles, including eternal singles and hopeful romantics
Opportunities for employers to better target singles
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Contact Influencers
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Influencers?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
