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Influencers of Sponsorship Marketing - a Roth Revenue Podcast

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by Gavin Roth

49 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇨🇦
3

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
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Quality5
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Engagement0
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Podcast Overview

Gavin Roth chats with fellow sports and sponsorship marketing leaders about the industry from a brand, property and agency perspective. Each episode delivers a mix of insights and inspiration. About the host: Gavin has spent 30 years in sponsorship marketing, sports marketing and media and is regarded as one of Canada's leading partnership architects. He trains/coaches partnership executives at Canada's leading sponsorship properties, and hosts the Influencers of Sponsorship Marketing Podcast, shining a light on the Canadian sports and sponsorship marketing industry.

Language

🇺🇲

Publishing Since

11/6/2018

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3

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality5
Social0
YouTube0
Engagement0
Learn more
6
Excellent Areas
0
Good Performance
13
Growth Opportunities
excellent
Episode Length
59 minutes
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poor
Publishing Consistency
Every 49 days

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Recent Episodes

Episode thumbnail for #51 - Monique Giroux - Sponsorship Marketing Hall of Fame Inductee & Lecturer, School of Sports Administration at Laurentian University

December 11, 2025

#51 - Monique Giroux - Sponsorship Marketing Hall of Fame Inductee & Lecturer, School of Sports Administration at Laurentian University

Hey folks… Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, I received a surprise LinkedIn message a couple months ago. It was from Monique Giroux, former head of sponsorship for CIBC and an inductee into the SMCC sponsorship hall of fame. I'd lost touch with Monique over the past few years. I knew she had stepped away from the industry and was vaguely aware she had travelled the world and wrote a book. I had asked Monique to be on my podcast after her hall of fame induction in 2020, but she politely declined. So it was a wonderful surprise to hear from her … and even better when she said she was teaching sponsorship and event marketing at laurentian university and using my podcast as course content. She also expressed an interest in coming on the show, and I couldn't have been more flattered. So here's my chat with Monique - a look back at her career, the partnerships she worked on… including CIBC Run for the Cure and CIBC’s Pan Am Games partnership... her inspiring current chapter, and wonderful professional development advice. I hope you enjoy. And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com #sportsbiz #mentorship #sponsorshipmarketing #professionaldevelopment

Episode thumbnail for #50 - Christina Litz - President, Northern Super League

April 25, 2025

#50 - Christina Litz - President, Northern Super League

Every aspect of Christina Litz’s career had prepared her for a call she received from Diana Matheson. Diana – a Canadian soccer legend – knew there was nobody better to help bring her vision of a professional domestic women’s league to life. That vision officially manifested on the pitch on April 16th at BC Place in Vancouver. While the home squad prevailed 1-nil over Calgary Wild FC, that was likely secondary to the culmination of years of planning to launch this vital league. In this episode, you’ll hear about Christina’s incredible path from Lawyer to media exec to sports business leader. How you prep for the launch of a new league - a league that will provide a pathway and a north star for so many girls in this country. From the sport development and player signing side to broadcast and content to marketing. Their mission statement: To become a top 5 league in the world. The story of Farkhunda Muhtaj and her incredible journey from Afghanistan to becoming the first player signed by Calgary Wild FC. The importance of gathering best practices from other women’s sports properties, including Angel City FC. The value of corporate partnerships – including Canadian Tire and the power they have in the women’s sports ecosystem. And some wonderful mentorship stories and professional development advice. Insightful and inspiring. I hope you enjoy. And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com. #sportsbiz #mentorship #sponsorshipmarketing #professionaldevelopment #corporatepartnerships #womeninsports

Episode thumbnail for #49 - Pierre Arsenault - CEO, U SPORTS

March 5, 2025

#49 - Pierre Arsenault - CEO, U SPORTS

Hey folks, Gavin Roth here with another episode of the Influencers of Sponsorship Marketing My featured guest is Pierre Arsenault, CEO of U SPORTS. The U SPORTS brand was unveiled on October 20th, 2016, to recognize more than 118 years of history. The organization’s goal is to give student-athletes and national championships the visibility, appreciation and reward they deserve. After an exhaustive search, the board hired Pierre in 2022 to lead the organization. After spending an hour with Pierre, you get the sense they found the right leader. If Pierre chooses to release a memoir about his career in the business of University athletics, my recommended title is: Embrace the Hussle. In this episode, you’ll hear Pierre convey that message along with his mandate and what excites him about the future of university athletics in this country. We also discuss his career journey, his mentors, a few important partnerships and some wonderful professional development advice. Insightful and inspiring. I hope you enjoy. And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com #sportsbiz #mentorship #sponsorshipmarketing #professionaldevelopment #corporatepartnerships #studentathletes

49 total episodes available

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What is Influencers of Sponsorship Marketing - a Roth Revenue Podcast?

Gavin Roth chats with fellow sports and sponsorship marketing leaders about the industry from a brand, property and agency perspective. Each episode delivers a mix of insights and inspiration.

About the host: Gavin has spent 30 years in sponsorship marketing, sports marketing and media and is regarded as one of Canada's leading partnership architects. He trains/coaches partnership executives at Canada's leading sponsorship properties, and hosts the Influencers of Sponsorship Marketing Podcast, shining a light on the Canadian sports and sponsorship marketing industry.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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