Influencers of Sponsorship Marketing - a Roth Revenue Podcast

About Influencers of Sponsorship Marketing - a Roth Revenue Podcast

Gavin Roth chats with fellow sports and sponsorship marketing leaders about the industry from a brand, property and agency perspective. Each episode delivers a mix of insights and inspiration. About the host: Gavin has spent 30 years in sponsorship marketing, sports marketing and media and is regarded as one of Canada's leading partnership architects. He trains/coaches partnership executives at Canada's leading sponsorship properties, and hosts the Influencers of Sponsorship Marketing Podcast, shining a light on the Canadian sports and sponsorship marketing industry.

Publisher

Gavin Roth

Category

business

Language

en

Explicit

No

First episode

6 Nov 2018

Latest episode

23 Sept 2026

Latest episodes

50 episodes in the feed.

1. 

   23 Sept 2026

   #52 - Sharon Bollenbach - Executive Director, FIFA World Cup 2026 at City of Toronto

   Hey folks! Gavin Roth here with another episode of the Influencers of Sponsorship Marketing. I’m joined by Sharon Bollenbach, Executive Director of the FIFA World Cup 2026 Toronto Secretariat — and someone who found herself at the centre of one of the biggest sporting events ever hosted in our city. Sharon brings a fascinating perspective to the conversation. After 16 years with Special Olympics Canada, including 10 years as CEO, she took on the challenge of leading Toronto’s World Cup Secretariat — coordinating a complex network of city divisions, MLSE, FIFA, community organizations, volunteers, and countless other partners. We talk about what it actually takes to organize an event of this magnitude, including the challenges of building a team, managing competing priorities, and making sure everyone has the information and resources they need to deliver. Sharon also gives us an inside look at the unique partnership between the City of Toronto and MLSE, and how a relatively small Secretariat team was able to bring together expertise from across the city and the broader community. But perhaps the most interesting part of our conversation is what happens beyond the tournament itself. Sharon explains Toronto’s five legacy pillars — from sport and economic development to human rights, sustainability, and tourism — and how community voices helped shape projects designed to deliver benefits long after the World Cup was over. We also talk about the Fan Festival at Fort York, the incredible volunteer response, and the moments that made the tournament so emotional and memorable for Sharon personally. And finally, Sharon shares some terrific career advice about hard work, teamwork, embracing change, and why leadership isn’t limited to people with a title. It’s an inspiring and insightful conversation about leadership, community, and what it takes to bring an entire city together around a once-in-a-generation sporting event. I hope you enjoy! And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Spotify, Apple, Soundcloud…or check out rothrevenue.com

2. 

   11 Dec 2025

   #51 - Monique Giroux - Sponsorship Marketing Hall of Fame Inductee & Lecturer, School of Sports Administration at Laurentian University

   Gavin Roth interviews Monique Giroux, Sponsorship Marketing Hall of Fame Inductee and Laurentian University Lecturer, about her career, major partnerships, and professional development advice.

3. 

   25 Apr 2025

   #50 - Christina Litz - President, Northern Super League

   Host Diana Matheson interviews Christina Litz, President of the Northern Super League, about launching a professional women's soccer league and its impact on athletes and the sport.

Who has been a guest on Influencers of Sponsorship Marketing - a Roth Revenue Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Monique Giroux
• Christina Litz
• Pierre Arsenault
• Katherine Henderson
• Kathy Henderson

Podcast Authority Score: 3 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

5

Social presence

0

YouTube

0

Engagement

0

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