The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them.
Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.
From one side of the Tasman to the other, as Influencing Insider makes the jump to the West, we welcome award-winning journalist and The West Australian’s Business Reporter, Ryan Johnson next Thursday 1st October 2026 at 2 pm AEST/12 AWST to discuss:
What business reporting looks like within a major newspaper masthead?
What type of stories resonate with the masthead and its readers?
What topics are Ryan and The West Australian interested in?
Ryan’s pitching do’s and don’ts
About Ryan Johnson
Ryan Johnson is an award-winning journalist who, during his career, has covered various B2B, finance, and food topics and trends. Since beginning his career in 2020, Johnson has written for the The West Australian, Money Magazine Australia, Australian Broker and BizCover.
About The West Australian
The West Australian is the leading Perth-based newspaper in the country, having been published regularly since its founding in 1833. The West Australian covers a range of current affairs, politics, sport and business topics in its papers.
17 Sept 2026
Influencing Insider with Jasper Fulcher
Our next Influencing Insider sees us cross the ditch over to New Zealand, where we welcome the NZ Herald’s Managing Editor for Lifestyle, Jasper Fulcher, to the show to discuss all things Lifestyle at the masthead.
So be sure to join Fulcher on Insider next Thursday, 17th September at 12:30 AEST/ 2:30 NZST to discuss:
What lifestyle topics and angles is a leading masthead in NZ interested in?
What type of stories resonate with the masthead and its readers?
The importance of video within NZ Herald’s content?
Jasper’s pitching preferences.
About Jasper Fulcher
Jasper Fulcher is currently NZ Herald’s Managing Editor of Lifestyle - a role he began in August 2025. Fulcher has previously worked at The Telegraph and Daily Mail whilst in the UK, working across various social media and visual content production roles.
About NZ Herald
The NZ Herald is one of the leading mastheads in New Zealand, having operated daily since its foundation in 1863. The masthead covers a range of current affairs, business, entertainment, sport and national issues
10 Sept 2026
Influencing Insider with Ray Shaw
Every day we see the latest and quirkiest gadgets and consumer technology previewed and reviewed, and at the forefront of that is I’mTech’s Ray Shaw, who joins Influencing Insider next Thursday, 10th of September 2026 at 1 pm AEST to discuss:
How the six months since I'mTech's launch have gone
I'mTech's review process
What topics I'mTech is particularly interested in covering
What some of Shaw’s pitching preferences are
About Ray Shaw
A fan of unique stories, Ray Shaw is a veteran journo with over 45 years of experience in the media industry, where he has primarily covered technology topics such as gadgets, software and PCs, with a strong focus on deep-dive reviews. More recently, Shaw has worked for GadgetGuy, iTWire, and CyberShack, as well as launching I’mTech in March 2026.
About I’mTech
I’mTech is the new home for Ray Shaw’s deep-dive reviews, with the journo launching the new masthead in March 2026. I’mTech covers a range of technology topics, including telecommunications, gadgets, consumer technology and much more.
Who has been a guest on Influencing Insider
Names identified in recent episode analyses. Showing up to five guests.
Djuro Sen
Jordan Bissell
Tony Bosworth
Leigh Stark
Claire Stuchbery
Podcast Authority Score: 42 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
74
Social presence
0
YouTube
0
Engagement
27
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