Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Influencing Outcomes

Claim This Podcast

by Fabulate

20 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇦🇺

Podcast Overview

Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each episode, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve. Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes. New episodes Thursdays.

Language

🇺🇲

Publishing Since

11/10/2025

Visit Website View on Apple Podcasts RSS Feed

6 verified contact emails on file for Influencing Outcomes

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

July 22, 2026

Has Australia's Under-16 Social Media Ban Actually Worked?

In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis revisit one of the biggest public policy debates of the past year: Australia's world-first under-16 social media ban. Six months after the legislation came into effect, the team explores what has actually changed, separating political intent from measurable outcomes. Drawing on new research, government data and international developments, the discussion examines whether the ban has reduced harm, why millions of accounts were removed while many young people still found ways around the restrictions, and whether governments are solving the root causes of online harm or simply treating its symptoms. The conversation also explores the growing importance of digital literacy, critical thinking and the changing role social media plays in how young people communicate, learn and consume news. Rather than asking whether the legislation was right or wrong, the episode asks a more important question: what would a genuinely effective long-term solution look like? Timecodes: (00:03) Six months on: revisiting Australia's under-16 social media ban (05:35) What the data says: 4.7 million accounts removed and did it make a difference? (09:03) New research reveals how young Australians are bypassing the restrictions (15:18) Ban versus education: should digital literacy be the real priority? (21:25) What happens when young people lose access to news and information? (26:07) Parenting, resilience and preparing children for the digital world (29:43) Final report cards: did Australia's social media ban actually work? Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠| ⁠⁠TikTok⁠⁠ | ⁠⁠Youtube⁠⁠ Visit our website:⁠⁠ www.fabulate.co

July 15, 2026

Creators, Sport and the Future of Digital Discovery

 In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and special guest co-host Terri Owens unpack three of the biggest stories shaping the creator economy. With the FIFA World Cup underway, the team explores how global sporting organisations are fundamentally rethinking fan engagement through creators, comparing FIFA's creator-first partnerships with TikTok and YouTube against the NRL's more traditional approach to broadcast rights and copyright. The discussion examines how creator content has transformed live sport from a 90-minute event into an always-on entertainment ecosystem, and what that means for the future of sports broadcasting. The conversation then shifts to Google's launch of Search Profiles and what it signals about creators becoming a permanent part of the internet's infrastructure, before unpacking Meta's new paid subscription features that allow creators to purchase greater visibility across its platforms. Together, the stories paint a picture of an industry where creators are no longer simply producing content, but becoming central to how audiences discover information, experience live events, and interact with digital platforms. The episode concludes with a broader discussion on the commercial future of creator marketing, social search, and the changing economics of attention. (00:03) Introducing special guest co-host Terri Owens (05:38) How FIFA is embracing creators and changing sports coverage (10:57) FIFA vs the NRL: comparing creator strategies (14:45) Does social media complement or cannibalise live sport? (21:10) Google's new Search Profiles and what they mean for creators (24:39) Search, trust and the rise of creators as the new discovery layer (27:42) Meta's paid creator subscriptions and the future of social media (30:47) Algorithm transparency and the future of organic reach (33:19) Closing thoughts and key takeaways. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠| ⁠⁠TikTok⁠⁠ | ⁠⁠Youtube⁠⁠ Visit our website:⁠⁠ www.fabulate.co

June 25, 2026

Building Audiences Through Authentic Storytelling with Amy Dickinson

In this episode of Influencing Outcomes, the team sits down with creator, entrepreneur, and Social Summit co-founder Amy Dickinson (TikTok: @amzdicko) to explore what it really takes to build an audience in today’s creator economy. Amy shares her journey from documenting life abroad in Amsterdam to building a community of more than 195,000 followers across TikTok and Instagram. The conversation dives into the power of storytelling, why authenticity consistently outperforms polished content, and how creators can turn audiences into meaningful communities rather than chasing viral moments. Amy also reflects on launching Social Summit, Australia’s leading event for creators, marketers, and brands, sharing lessons from building a business around creator culture. The discussion covers creator monetisation, community-building, handling online criticism, the realities of brand partnerships, and the misconceptions many people have about a career in content creation. The episode concludes with stories from Amy’s reality television experience, insights into where the creator industry is heading, and her passion for using her platform to raise awareness around domestic violence. Timecodes: (01:05) Amy Dickinson's journey from marketer to creator and entrepreneur (07:57) The Amsterdam dating story, authenticity, and building an audience online (14:02) The "Make Me Feel Important" philosophy and creating community at scale (17:42) The rise of Social Summit and lessons from the creator economy (24:36) Honeymoon Island: reality TV, editing, and life after the show (34:09) Using influence for impact, domestic violence awareness, and what's next for Amy Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠| ⁠⁠TikTok⁠⁠ | ⁠⁠Youtube⁠⁠ Visit our website:⁠⁠ www.fabulate.co

20 total episodes available

Similar Podcasts

Discover related shows you might enjoy

Mamamia Out Loud

Mamamia Podcasts

Deep-dive analytics for Influencing Outcomes

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Influencing Outcomes?: Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each episode, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve.

Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes.

New episodes Thursdays.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.