Influencing the Influencers is not your average Marketing Podcast. Your host Sara is out to rebrand Influencer culture, for the better. She'll be discussing the current landscape for influencers and deep dive with guests to learn more about how they are using their business to make an impact.
Lizzo Got Called IN: Let's Talk Accountability and Call Out Culture
Recently, Lizzo fans went to listen to her new song "Grrrls" and within seconds they were hearing her use a slur that has historically - and is still currently - used against folks with cerebral palsy and other conditions that cause uncontrollable sudden movement. The reactions were mighty and many fell back into the defensive and called for the de-platforming of Lizzo. Meanwhile, others - mostly Black, Indigenous, People of Color, took a new route, and called this comrade in for educ...
8 Jun 2022
Bloom Local with Luc Abbott
Influencing isn't all about the digital and this week we are talking with Luc Abbott who is the founder of Bloom Local Guide which connects the digital business space and our local region small businesses in one place - all based on shared values! I talk with Luc, who changed his name after this was episode recorded, about the inspiration behind the Bloom Local Guide and how he is connecting digital and hyper local for community building . Enjoy this conversation and we hope it can ...
11 May 2022
Roe v. Wade + White Supremacy on the Left
In the wake of the leaked Supreme Court decision that signals the likely overturning of Federal Protections from Roe v. Wade, there has been a lot of - understandable- reactions. But being reactionary and quick to act without the necessary preparations leads to a lot of trouble - and fast. This episode is going to take on the responses I've witnessed over the last week to the leaked draft opinion and use the White Supremacy Culture document by Tema Okun and the late Kenneth Jones to...
18 Apr 2022
The Future Is Access w Alexa Heinrich
In this week's episode I catch up with a former colleague, Alexa Heinrich, who has gone off and been making waves for folks in the Digital Marketing, pushing folks to consider how accessibility is built into their social media. We discuss her forthcoming book and the free complimentary website, Accessible Social - which provides robust education for all social media users to make their content more inclusive for all. We also got into what good access in media can manifest as - doing a case ...
11 Apr 2022
Trust The Process
Just like the seasons, we all go through cycles. However, for us it is less of a direct timeline with predictability - and more like a series of cycles going at different speeds, for different areas of our complex lives. It's no wonder that we can start to feel "stuck in the middle" of our growth, and that is exactly where I am right now. Let's chat about these cycles, briefly touch in on Human Design, and explore how we can become comfortable in the uncomfortable....
4 Apr 2022
Radical Inclusivity with Madeline Gregg
From Mommy Blogger to Certified Intimacy Coach and Queer Sex Educator to now CEO of a Menstrual Cup Line - Madeline Gregg has done a lot over the last five years to help increase access and understanding of sexual education; focusing on LGBTQ and Trans communities specifically. Then she made the viral TikTok video that launched this next phase of her career, jokingly referring to a menstrual cup as a "vampire shot glass". Now, Vampire Shot Glass ™ is Madeline's newest band and is ge...
27 Mar 2022
Digital Gardening w. Isa Segalovich
The design choices of a building may not mean much to the common passerby - but for this week's guest Isabella Segalovich aka @interstellar_isabellar even the most subtle of architecture and ornament can speak volumes about the historical and political ideologies behind those who brought the space to life. This content is what her page is centered on, aiming to help everyone to recognize the ways ornament and design contribute to culture for many communities and how the dismantl...
18 Mar 2022
The Reality of Building A Following
In the last year, my TikTok went from less than 5000 followers to over 22k, but that number isn't necessarily the best gauge for understanding my community (or anyones for that matter). In this episode I dig into the truth behind my follower count, what it means to be the human behind a larger account, and what folks should consider if they want to dive into the world of content creation if your follower count isn't everything we've hyped it up to be. Plus, I'll share a few takeaways from...
11 Mar 2022
Prioritize Joy: A Birthday Special!
How can we find way to incorporate joy into our daily routines when it seems so much is 'bad' in the world? Join me to unpack this in this week's episode. Plus, learn how I am centering joy to celebrate my 29th Birthday as this show is released (3.11.22). Wanna send some love? My Cash App and Venmo are @ThatHomoOverThere Plus, head over to IG & TT this weekend to get some insight into my Birthday Weekend! Support the show
4 Mar 2022
Resting is Necessary
Over the last few weeks, I've found myself reminding others (and really, myself) that rest is indeed necessary to sustain our work. But what makes rest truly revolutionary? And does that revolutionary status change depending on who is resting? I'll talk about all that, and more, in this episode. As mentioned, check out these readings to learn a bit more from those who have inspired me, including The Nap Ministry and Audre Lorde. And this incredible read from Refinery29 writer ...
25 Feb 2022
The Secret Sauce with Anela Malik
Join me as I talk with Anela Malik (@feedthemalik) about leaving her career as a diplomat to pursue FT Influencer life and create digital spaces that "embrace imperfection, nuance and wonder through food and travel". We'll discuss what it really means to have that coveted blue check - spoiler: it's not a guarantee or certainty that you'll be receiving cash checks too. Come learn about this incredible influencer, how she approaches her work, and get inspired to change your approach. ...
18 Feb 2022
The Big F's: Fear, Failure, & F**kin Up
Why do we keep ourselves back from doing things we know intuitively could be good for our personal growth? Fear. In this episode I'll share a bit about how I'm currently facing my fears and then tackle the biggest F of all, F*in up. I'm covering how to actually address your mistakes to keep "cancel culture" at bay. Some Quick Updates: The Launch Giveaway is Extended! Be sure to Rate & Subscribe to the show and then head to the link in our Show Description to&n...
12 Feb 2022
Why should we change "Influencer Culture?" Pt 2
In the follow up from ep. 1, we go deeper into the larger social implications of the way influence is wielded currently and create space to envision a different form of influencer as well. Remember, dreaming is a radical act. Do you want to work with me? Sign Up for a Free 30-min Alignment Meeting ------------------ To Enter The Launch Giveaway 1. Subscribe 2. Rate the show 3. Join the email list! This episode was sponsored by Nate Ishe Lappegaard ...
12 Feb 2022
Lead From The Margins: A Disability Justice Primer for Influencers
In this episode, Sara gives an introduction to Disability Justice and how it can be used to understand the way influencers can use this framework to better understand the challenges that marginalized people face when trying to build a digital following. Learn More About Sin's Invalid ------------------ To Enter The Launch Giveaway - EXTENDED - Ends Feb 28th! 1. Subscribe 2. Rate the show 3. Join the email list! This episode was sponsored b...
12 Feb 2022
What is "Influencer Culture?" Pt 1
In the first installment of this podcast, Sara will share her thoughts on how we arrived to this place of influencer marketing and why it must be changed. This is the first part of this conversation. Do you want to work with me? Sign Up for a Free 30-min Alignment Meeting ------------------ To Enter The Launch Giveaway- EXTENDED - ENDS FEB 28th! 1. Subscribe 2. Rate the show 3. Join the email list! This episode was sponsored by Taylor Jo Oxley of&n...
12 Feb 2022
Forever In Process with Carin Huebner
In the final episode for the Show Launch and Giveaway Series, Sara and Carin Huebner discuss what it means to challenge the norms around influencers being "complete" and a finished product rather than a human who is always in development. Carin also discusses what it means to work in the sacred space of providing both Personal Development services around Podcasting and Spiritual Direction services, and she gets vulnerable to share that she is working through her own dialogues around influen...
12 Feb 2022
The Rise of the Micro Influencer with Kayla Wright
In this interview guest Kayla Wright shares her insights as the Social Media Marketer for The Kite + Dart Group. We'll discuss the value of a well curated community and where we think the tides are turning on old school marketing tactics, making room for micro influencers to take center stage. Learn More About The Kite + Dart Group ------------------ To Enter The Launch Giveaway 1. Subscribe 2. Rate the show 3. Join the email list! This episode was spo...
12 Feb 2022
Work with Yourself First w. Marisa Zimmerman
In this episode, we talk with Marisa Zimmerman who is known on TikTok for yelling "THAT'S DEMONIC". But that's only one side to this incredible influencer. We talk about being Disabled and owning a business, the need for community, and why intersectionality matters in all spaces. Get to know Marisa and learn from her experiences. Shop Marisa's Etsy - Aunty Risa's Spiritual Wares To Enter The Launch Giveaway 1. Subscribe 2. Rate the show 3. Join the email list!  ...
2 Feb 2022
Get To Know Your Host
Welcome to Influencing the Influencers! Listen to learn a bit more about the host of the show, Sara, and her motivations for producing this podcast. Plus, there are special details at the end to learn more about the launch giveaway - NOW EXTENDED THROUGH FEB 28th! To Enter The Launch Giveaway 1. Subscribe 2. Rate the show 3. Join the email list! Join The Community Discord for Exclusive Content Support the show
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