"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform.
It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.
But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners.
The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.
John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
Postbag question by Ivan Tobias: What are the biggest misconceptions you've found building other people's LinkedIn profiles that other LinkedIn experts perpetuate?
Can your LinkedIn profile URL reveal your account's age? (https://espirian.co.uk/linkedin-profile-urls-and-joining-dates/)
Native bold support for text (https://www.linkedin.com/posts/johnespirian_can-you-add-bold-text-to-yourlinkedin-posts-activity-7513132500483719171-74xW)
LinkedIn newsletter analytics and visibility (https://www.linkedin.com/pulse/whats-happening-linkedin-newsletters-john-espirian-n1r1e/)
Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join (https://jesp.me/join)
Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip (https://jesp.me/informed-tip) – thanks!
3 Oct 2026
504. Improving your LinkedIn feed relevance
Voice note questions from Steve Bruce, Hanne Møller, Ashley Leeds, Mary Wu, Darren Millings, and Mic Adam. The questions cover these topics: endorsements, languages, percentage of content creators on the platform, batch tagging, licenses and certifications, About sections, connection strategy, and profile updates – plenty!
Tips for feed relevance:
Unfollow or even disconnect with the people you're not interested in.
Use the "not interested" option where appropriate.
Mark posts and comments as AI slop if appropriate.
Create a custom content search for topics by a named group of creators.
Use the new Network tab at the top of the feed to show updates from only your 1st connections and people you follow (I don't have this yet but it's coming soon).
Send more comments and DMs in the direction of people you *do* want to hear from, as this is a strong algorithmic signal of what and who you care about.
Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join (https://jesp.me/join)
Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip (https://jesp.me/informed-tip) – thanks!
19 Sept 2026
503. Improvement suggestions for LinkedIn
The Postbag includes voice notes from Mark Lee, Ashley Leeds, and Lynnaire Johnston.
Suggested LinkedIn fixes (https://www.linkedin.com/feed/update/urn:li:activity:7505578342788751360/):
Exact date and time on posts & comments
Batch delete notifications
Pinned comments
Combine split DM threads from the same person
Rich text support in posts
Reorderable sections in LinkedIn profiles
Update image option when editing posts and comments
Folders and tags in direct messages
Block option for company pages
Muted words & phrases option
Away message option for non-connections
Export option for newsletter subscribers
Block voice notes option in direct messages
Videos and audio in comments
Voice note transcriptions in DMs
Send DM voice notes on desktop
Reintroduce audio events
Folders and tags for saved posts
LinkedIn Local Birmingham (https://www.eventbrite.co.uk/e/linkedin-local-birmingham-september-2026-tickets-1984584694244) is on Friday 25 September. Tickets are only £20 or £15 if you're an Espresso+ member.
Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join (https://jesp.me/join)
Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip (https://jesp.me/informed-tip) – thanks!
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