Podcast thumbnail for Inimigos do Churn

Inimigos do Churn

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by Lilian, Marcos, Thiago e Deoclides

9 episodes
Updated Daily
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Podcast Overview

Acompanhem a Lilian Carvalho (FGV), o Marcos Severo (UFG), o Deoclides Souza Filho (ESPM) e o Thiago Marques (EstaTiDados) em conversas interessantes e instigantes sobre Marketing Digital.

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Publishing Since

8/13/2021

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Recent Episodes

Episode thumbnail for Ep. 9: Empreendedorismo feminino: as mulheres no centro dos negócios

February 21, 2022

Ep. 9: Empreendedorismo feminino: as mulheres no centro dos negócios

<p>Neste episódio conversamos com a Luciana Padovez sobre como as mulheres têm se destacado nos negócios.</p> <p>Artigos citados:</p> <p><a href="https://exame.com/pme/brasil-tem-as-empreendedoras-mais-prejudicadas-pela-pandemia/"><u>https://exame.com/pme/brasil-tem-as-empreendedoras-mais-prejudicadas-pela-pandemia/</u></a></p> <p><a href="https://exame.com/pme/dia-do-empreendedorismo-feminino-cenario-brasileiro/"><u>https://exame.com/pme/dia-do-empreendedorismo-feminino-cenario-brasileiro/</u></a></p> <p><a href="https://www.huffpost.com/entry/weaponized-incompetence-women_l_61e71983e4b0d8b665717814"><u>https://www.huffpost.com/entry/weaponized-incompetence-women_l_61e71983e4b0d8b665717814</u></a></p> <p>Fundadora do R ladies: <a href="https://www.linkedin.com/in/gabrieladequeiroz/"><u>https://www.linkedin.com/in/gabrieladequeiroz/</u></a></p> <p>NAXALT fallacy: <a href="https://germanicunity.home.blog/2020/11/10/naxalt-fallacy/"><u>https://germanicunity.home.blog/2020/11/10/naxalt-fallacy/</u></a></p> <p><a href="https://www.ted.com/talks/rocio_lorenzo_how_diversity_makes_teams_more_innovative"><u>https://www.ted.com/talks/rocio_lorenzo_how_diversity_makes_teams_more_innovative</u></a></p> <p><a href="https://www.gemconsortium.org/reports/womens-entrepreneurship"><u>https://www.gemconsortium.org/reports/womens-entrepreneurship</u></a></p> <p>------------------------------------------------------</p> <p>Music by <a href="https://pixabay.com/users/zakharvalaha-22836301/?tab=audio&amp;utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=audio&amp;utm_content=9968" rel="ugc noopener noreferrer" target="_blank">ZakharValaha</a> from <a href="https://pixabay.com/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=music&amp;utm_content=9968" rel="ugc noopener noreferrer" target="_blank">Pixabay</a></p>

Episode thumbnail for Ep. 8: A ciência por trás do marketing de influência - o caso do BBB22

February 7, 2022

Ep. 8: A ciência por trás do marketing de influência - o caso do BBB22

<p>Neste episódio conversamos sobre alguns aspectos da ciência do marketing que podem ser identificados no BBB22.</p> <p>Artigos citados:</p> <p><strong>Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude</strong> https://www.tandfonline.com/doi/full/10.1080/02650487.2017.1348035</p> <p><strong>Social media influencer marketing: A systematic review, integrative framework and future research agenda</strong> https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12647</p> <p><strong>Hipótese da inteligência social</strong>: Dunbar, R. I. M., and Shultz, S. (2007). Evolution in the social brain. Science 317, 1344–1347.</p> <p><strong>Short-term fluctuations in incidental happiness and economic decision-making: experimental evidence from a sports bar</strong> https://link.springer.com/article/10.1007/s10683-021-09708-9</p> <p>------------------------------------------------------</p> <p>Music by <a href="https://pixabay.com/users/zakharvalaha-22836301/?tab=audio&amp;utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=audio&amp;utm_content=9968" rel="ugc noopener noreferrer" target="_blank">ZakharValaha</a> from <a href="https://pixabay.com/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=music&amp;utm_content=9968" rel="ugc noopener noreferrer" target="_blank">Pixabay</a></p>

Episode thumbnail for Ep. 7: Tráfego pago

December 7, 2021

Ep. 7: Tráfego pago

<p>Neste episódio conversamos sobre tráfego pago com o <a href="//linkedin.com/in/brunofrancesco">Bruno Francesco Martire</a>. Bruno tem 16 anos de experiência em Marketing Digital, com amplo conhecimento de Performance Media e Web Analytics.</p> <p>------------------------------------------------------</p> <p>Music by <a href="https://pixabay.com/users/zakharvalaha-22836301/?tab=audio&amp;utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=audio&amp;utm_content=9968" rel="ugc noopener noreferrer" target="_blank">ZakharValaha</a> from <a href="https://pixabay.com/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=music&amp;utm_content=9968" rel="ugc noopener noreferrer" target="_blank">Pixabay</a></p>

9 total episodes available

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What is Inimigos do Churn?

Acompanhem a Lilian Carvalho (FGV), o Marcos Severo (UFG), o Deoclides Souza Filho (ESPM) e o Thiago Marques (EstaTiDados) em conversas interessantes e instigantes sobre Marketing Digital.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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