Meta recently published a report focused on the rise of “social search” and how platforms like Meta believe discovery behavior is shifting away from traditional search engines and more toward social platforms. Link the article can be found here. (https://www.socialmediatoday.com/news/social-media-drives-consumer-discovery-per-meta/820437/)
23 Jan 2026
Confused about Instagram hashtags and whether you should still be using them? Let’s clear it up.
Confused about Instagram hashtags and whether you should still be using them? Let’s clear it up.
In 2025, Adam Mosseri shared that Instagram was prioritizing SEO keywords over hashtags. Instead, keywords in captions, bios, and especially on-screen text started playing a much bigger role in discoverability.
Fast forward to 2026, and Instagram made another update that’s important to understand.
Hashtags are back — but with guardrails.
You can now use up to five hashtags per post, and they’re meant to support SEO, not replace it. They only work if they’re highly intentional.
Why this works is pretty simple.
It guarantees keyword coverage, so you’re not relying only on captions.
It reinforces SEO discipline without cluttering the actual caption.
And it creates consistency across posts and across accounts.
It is also important to note that Instagram content is now Google-searchable.
Public posts from Business and Creator accounts can show up in Google Search. That includes static posts, carousels, Reels, and captions.
This unlocks reach beyond the Instagram feed.
It increases discoverability through Google.
It gives content a longer shelf life.
And it strengthens your brand’s overall SEO footprint.
The takeaway is that Instagram isn’t just a social platform anymore — it’s part of your search strategy.
19 Jan 2026
Social strategies > one off, trending tactics of the time.
Many brands are too focused on current tactics, and they get too myopic and lose sight of the broader goal. It is not about chasing any type of en vogue content style. It is about understanding the bigger goal, and then banking wins that are in service of that goal.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Podcast Authority Score: 62 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
91
Social presence
0
YouTube
0
Engagement
82
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Questions about Inner Sircle
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Inner Sircle Host host the show. Published by Adam Brown.
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