Episode 22 - 3 Reasons to Consider Geotargeting in Your Digital Advertising Strategy | IAM Podcast
Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast. In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say it. One of the ways marketers and advertisers focus on this narrow approach to clientele and retention is through geotargeting.
4 May 2022
Episode 21 - The Importance of Subject Lines | IAM Podcast
In today’s world smartphones have made it easier than ever to check your email. At any point throughout the day, you probably receive at least five emails from businesses marketing to you. How many of you just delete the emails unless the subject line captures your attention enough to open them? The answer is probably a lot of you. This is why email subject lines are so important.
27 Apr 2022
Episode 20 - Why Is B-Roll Important To Video Production? | IAM Podcast
B-roll is a term used to describe secondary footage, often used as cutaway footage, to provide context and visual interest to help tell your story.
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