Innovate & Elevate with Fractal

About Innovate & Elevate with Fractal

Welcome to Innovate & Elevate, the ultimate podcast for startup founders and entrepreneurs looking to disrupt the market and bring their groundbreaking ideas to life. Each episode, in just 10 minutes, delivers punchy, actionable marketing insights tailored to the unique challenges of launching an innovative product.Taking an innovation to market isn't easy—your potential customers aren't even aware they need what you're offering. You're battling the status quo, and traditional marketing strategies just don't cut it for trailblazers like you.Tune in to Innovate & Elevate for sharp, no-nonsense

Publisher

Gerard Doyle

Category

business

Language

en

Explicit

No

First episode

29 Mar 2018

Latest episode

18 Jul 2024

Latest episodes

3 of 98 episodes have a transcript.

1. 

   18 Jul 2024TRANSCRIPT

   Clear to Convert: Fixing Your Positioning Problem

   Do your current customers love you, but new customers are struggling to figure out exactly what you're selling? Well, you might just have a positioning problem.

2. 

   12 Jul 2024TRANSCRIPT

   Competing on Price: Why It's a Marketing Fail and What to Do Instead

   If you're competing on price, you've probably failed in marketing. Price is a variable that is easy to compare, and cheap is a terrible strategy where only one business wins, and that'll be the business that's best at cutting costs. If you're a business founder, I bet that's not the kind of business you want to build.

3. 

   25 Jun 2024TRANSCRIPT

   Avoiding the Trap of the False Positive Turning Engagement into Sales

   Is your startup falling into the false positive trap? You’re not alone. Many startups see huge engagement from creative campaigns, but if that interest doesn’t lead to sales, it’s a false positive. In this episode, we dive into how Fractal helps startups avoid this common pitfall. Discover the importance of problem-focused messaging, sales-driven strategies, and creating meaningful connections that turn interest into action. Don't just generate buzz—generate sales! Tune in to learn how to make your marketing efforts truly impactful.

Inside a recent episode

Clear to Convert: Fixing Your Positioning Problem

Published 18 Jul 2024 · Transcript excerpt

[…] The problem we have in marketing is that we need to distill this complicated product down to a very simple message, a message that's so simple to understand that potential customers can look straight at it and say, aha, I know exactly what you're talking about there. That's what I need. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

10 ratings

Contact Innovate & Elevate with Fractal

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.