We are all tired of environmental doom, guilt, and greenwash. But tired is not the end. It is the moment to wake up and build something better.
Hosted by Rob Wreglesworth, This Might Just Work explores bold, practical ideas for fixing a tired planet. Each episode shares honest conversations with founders, innovators, scientists, and creators who are turning environmental concern into real-world action.
If you care about climate innovation, sustainability, regenerative business, or nature-based solutions, this podcast will give you hope, energy, and ideas you can use.
51 - Taking the Boardroom into Nature: Broken Conferences, Biodiversity Data That Investors Don't Trust, and Nearly Getting Arrested Over Newts - Joe Huddart, Ecology Calling
Dr. Joe Huddart is an ecologist, former environmental DNA researcher and now the founder of Ecology Calling — a series of events built on a simple premise: stop charging extortionate ticket prices, stop letting sponsors dictate agendas, and start having actual conversations about what's working in nature.
We cover why he thinks the conference model is broken, what happens when you take nature events out of city auditoriums and into actual landscapes, the state of biodiversity data and why MRV still isn't where it needs to be, and the gap between supply and demand in nature markets that nobody seems to want to talk about honestly.
We also get into his career trajectory from academia to eDNA, his first word being "aphid," and why he nearly got arrested as a teenager trying to sell great crested newts to a pet shop.
To find out more about Joe's events go to www.ecologycalling.co.uk (www.ecologycalling.co.uk)
25 Mar 2026
50 - Can Cities Work With Nature Instead of Against It? Digital Twins, Blue-Green Infrastructure, and Who Pays for It All - Peter M Bach, EdenCT
Peter Bach grew up going to school in the middle of a Singapore rainforest, became an engineer because he couldn't draw, and now runs a company in Switzerland building digital tools to put nature back into cities. His podcast has better production values than mine.
We talk about why cities spent a century paving over nature in the name of efficiency, what AI and digital twins might actually be able to do about it, and why the question of who pays for nature is still basically unresolved. There are also beavers.
Peter's Podcast The Grand Challenges Podcast (https://open.spotify.com/show/1eEkeORODMVkt5MzzoKZdQ)
Books mentioned Think and Grow Rich — Napoleon Hill (https://www.goodreads.com/book/show/30186948-think-and-grow-rich)Atomic Habits — James Clear (https://jamesclear.com/atomic-habits)The Power of Habit — Charles Duhigg (https://charlesduhigg.com/the-power-of-habit)Be Like Water, My Friend — Shannon Lee (https://www.shannonlee.com/be-water-my-friend)The Subtle Art of Not Giving a F*ck — Mark Manson (https://markmanson.net/books/subtle-art)Co-Intelligence — Ethan Mollick (https://www.penguinrandomhouse.com/books/741805/co-intelligence-by-ethan-mollick/)
Find Peter petermbach.com (https://petermbach.com)edenct.com (https://www.edenct.com/)
Get in touch with Rob linkedin.com/in/robwreg (https://www.linkedin.com/in/robwreg)
17 Feb 2026
49 - Can Music Festivals Regenerate Land? Mobilising Thousands to Repair Water Cycles, and How to Build a Regenerative Company - Nathan Stranart, Ten Lives Festival
In this episode, Rob Wreglesworth sits down with Nathan Stranart, co-founder of Ten Lives Festival, a bold new “regenerative festival” movement aiming to tackle land degradation and desertification by pairing hands-on restoration work with music, joy, and community.
Nathan explains how Ten Lives formed as a founder collective (not a solo hero story), why governance and “relationship to profit” matter more than most founders think, and how festivals can become a scalable vehicle for behaviour change rather than just entertainment. They dive into alternative investment models (steward ownership, capped returns, climate dividends), the idea of scaling like a tree rather than a rocket, and why Ten Lives is fundamentally an education project that trains local guides and future festival builders.
If you care about regeneration, systems thinking, and building mission-led ventures without falling into the usual VC traps, this one goes deep in the best way.
Topics covered:
Regenerative festivals, community-led entrepreneurship, systems thinking, post-growth business design, scaling impact, eco-anxiety and purpose, alternative finance models, and building movements people actually want to join.
To back the project and secure a ticket to the first edition of Ten Live click here https://www.ulule.com/ten-lives-regenerative-festival/ (https://www.ulule.com/ten-lives-regenerative-festival/)
Learn more about Ten Lives here. (https://tenlivesfestival.com/#about)
If you have any ideas for future guests drop me a direct message on Instagram (www.instagram.com/robwreg) or Linkedin (www.linkedin.com/in/robwreg)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
154
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
7 ratings
Spotify
5.0 / 5
8 ratings
Podcast Authority Score: 54 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
48
Social presence
0
YouTube
64
Engagement
85
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Questions about Innovate Eco
Who hosts Innovate Eco?
Matt host the show. Published by Rob Wreglesworth.
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