The Innovation Book Club is a podcast that explores the key ideas that drive creativity and innovation.
In each episode, Alex Drago and Wais Pirzad choose a compelling text from the innovation field, deconstruct its core ideas and then explore what they mean for your innovation practice.
Each episode features an in-depth, critically engaged discussion, punctuated by humour, anecdote and occasional diversion. All in all, everything you’d expect from a book club.
It's the end of another season. Alex and Wais take some time to reflect.
31 Jul 2023
Practical Empathy / Indi Young (S3/E7)
Empathy, empathy, empathy, it's the heart of innovation. Apparently. The problem with empathy is that innovators don't truly empathise, instead, they pick and choose feedback that meets their own preferences rather than the broader picture that better reflects the needs of the user. Indi Young addresses this by providing a better understanding of empathy and offering some approaches to utilising it without falling into familiar traps. Alex and Wais dip in to learn how to empathise...
17 Jul 2023
Ten Faces of Innovation / Tom Kelley (S3/E6)
There are many creative agencies but only one of those agencies is called IDEO, the granddaddy of them all, which traces its history back to 1978, the year after Star Wars was released. IDEO became a named entity in 1991, since which time they've popularised the idea of human-centred design, a process that seeks to empathise with users and embed the understanding that falls from this within the product design process to create better innovations. That's not what this book is about, but it is written by one of IDEO's elder statesmen, Tom Kelley, who believes that innovation requires ten different kinds of people, each of whom contributes in different ways. Alex and Wais discover who they are and get lost in a lot of stories.
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