Uncovering the Secrets Behind the World’s Most Innovative Products.
Dive into the world of product innovation every 2 weeks, featuring insightful conversations with industry leaders behind the coolest innovations from diverse fields such as consumer tech, pharma, TV, FMCG, automotive, fashion, and more.
Our guests share their processes, challenges, and triumphs in creating groundbreaking consumer products. From who to hire, to the systems they build at enterprise companies. From research methodology to marketing.
Discover actionable insights to fuel your next big idea!
How to Become an Insights Leader - Dr. Liubov Ruchinskaya | Innovation Impossible
Host Danniel Roumian Booker interviews Dr. Liubov Ruchinskaya about evolving from data provider to decision-maker, especially with AI's rise, and shares insights from her experience at Diageo, Colgate-Palmolive, and Electrolux.
31 Jul 2025
How NBC helped launch online video for $45,000 - Keyur Shroff | Innovation Impossible
Danniel Roumian Booker interviews Keyur Shroff, who shares how NBC launched an online video platform for $45,000, revealing innovation frameworks applicable to both startups and large corporations.
17 Jul 2025
From Tide Pods to Pringles to Smoke-Free Alternatives - Olivier Houpert | Innovation Impossible
Olivier Houpert, Chief Innovation and Product Officer at Altria, discusses balancing sustaining and disruptive innovation while leveraging AI for product development within strict regulations in an interview with Danniel Roumian Booker.
26 Jun 2025
Why global launches flop and how Electrolux innovates at scale - Rahul Kumar | Innovation Impossible
Rahul Kumar, Global Head of R&D at Electrolux, discusses why global product launches fail and how Electrolux innovates at scale, offering insights into adapting products for diverse markets in this interview with Danniel Roumian Booker.
In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Alistair Rennie, Global Head of Innovation & Thought Leadership @ Protocol Theory.
Alistair has spent the last 20 years helping giants like Google, Easy Crypto, and the UK Post Office rethink innovation itself.
And in this episode, we discuss the truth behind Google’s “Messy Middle” model of customer behavior; why web3, AI, VR, and even electric car companies fail to cross the chasm — and how to fix it; how to build insight-gathering communities years before launch (even for unbuilt products); and why traditional consumer research is broken — and what to do instead.
This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation.
2 Apr 2025
The Insight that Launched Viagra - Arvind Balasundaram | Innovation Impossible
In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Arvind Balasundaram, Executive Director of Commercial Insights & Analytics at Regeneron Pharmaceuticals.
Arvind shares a ton of interesting stories from his 4 decades of launching products at Chemical Bank, Pfizer, Johnson & Johnson and Regeneron Pharmaceuticals.
He shares the insights that led to Viagra's, Lipitor's and Zithromax's global success; the power of involving patients, their partners, and physicians in the co-creation of medication; the importance of brand salience and being a first mover whether it's in pharma or Steve Jobs's approach to packaging Apple products; and what insights and innovation managers should look towards in the coming years.
This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation.
26 Mar 2025
Why Bud Light Lime Didn't Cannibalize Corona - Jeff Barry | Innovation Impossible
In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Jeff Barry, Director of Innovation at Dot Foods. Jeff shares his experience launching products like Bud Light Lime and Purina Alpo Gravy Lovers, and his work innovating at Dot Foods.We discuss the importance of framing the problem before narrowing down on a solution, separating concept interest and purchase intent during the validation process, why most ideas will get shot down and why that's OK, and what executives and senior managers can do at their companies to improve their innovation ecosystem.
Follow Jorge on LinkedIn: https://www.linkedin.com/in/jeff-barry- (https://www.linkedin.com/in/jorgecalvachi)
Find out more about Dot Foods: https://www.dotfoods.com/ (https://www.la-z-boy.com/?utm_source=innovation-impossible&utm_medium=spotify&utm_campaign=danniel)
This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation. Find out more about Prelaunch.com here: https://prelaunch.com/ (https://prelaunch.com/)
In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with the Director of Insights at La-Z-Boy, Jorge Calvachi, to discuss human-centric insights, understanding customer perception, using AI, and much more.
Jorge shares his experiences from launching Kraft's Easy Mac, and how he had to overcome customer perceptions to find the core insight, to his current work at La-Z-Boy and coming up with the "Long Live the Lazy" campaign.
We discuss the challenges in gathering (and testing) insights for brands with longer purchase cycles, the crossovers between FMCG and other niches, the potential of AI... and a surprising little pop insight connecting the cast of the TV show Friends and the La-Z-Boy brand.
Follow Jorge on LinkedIn: https://www.linkedin.com/in/jorgecalvachi (https://www.linkedin.com/in/jorgecalvachi)
Find out more about La-Z-Boy: https://www.la-z-boy.com/ (https://www.la-z-boy.com/?utm_source=innovation-impossible&utm_medium=spotify&utm_campaign=danniel)
This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation. Find out more about Prelaunch.com here: https://prelaunch.com/ (https://prelaunch.com/)
13 Feb 2025
Don't Launch a Product Without Insights from Real Buyers - Narek Vardanyan | Innovation Impossible
In our inaugural episode of Innovation Impossible, our host Danniel Roumian Booker, sits down with the founder of Prelaunch.com, Narek Vardanyan.
Narek runs us through his product validation process that guarantees actionable and reliable consumer insights from ready-to-buy customers. And how he helps Fortune 500 brands to apply this method to everything from testing early-stage concepts to fine-tuning messaging, positioning, and their go-to-market strategies.
We discuss the current problems in innovation, from start-ups to large multinational corporations, and what changes to expect in the innovation and insights fields over the coming years.
Find out more about Narek here: https://www.narekvardanyan.com/ (https://www.narekvardanyan.com/)
This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation. Find out more about Prelaunch.com here: https://prelaunch.com/ (https://prelaunch.com/)
Who has been a guest on Innovation Impossible
Names identified in recent episode analyses. Showing up to five guests.
Dr Liubov Ruchinskaya
Keyur Shroff
Olivier Houpert
Rahul Kumar
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YouTube views
6,762
Score snapshot 15 Sept 2025
Podcast Authority Score: 34 / 100
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Quality
41
Social presence
0
YouTube
68
Engagement
0
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