Welcome to ’Innovation Unleashed,’ Listrak’s official podcast diving into cutting-edge marketing technology. Hosted by industry experts and thought leaders, each episode takes you on a journey through the intricate landscape of email, SMS, push, and Identity Resolution—all seamlessly integrated into a unified platform. From personalized messaging to data-driven insights, discover how Listrak helps you exceed goals and stay ahead of the competition. Tune in to gain a deeper understanding of the tools you need to create engaging cross-channel campaigns and unlock your marketing strategy’s full potential. Welcome to the future of customer communication—welcome to ’Innovation Unleashed!’
Innovation Unleashed
Claim This Podcastby Listrak
5.0(33 reviews)
21 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
14
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality9
Social0
YouTube0
Engagement51
Podcast Overview
Welcome to ’Innovation Unleashed,’ Listrak’s official podcast diving into cutting-edge marketing technology. Hosted by industry experts and thought leaders, each episode takes you on a journey through the intricate landscape of email, SMS, push, and Identity Resolution—all seamlessly integrated into a unified platform. From personalized messaging to data-driven insights, discover how Listrak helps you exceed goals and stay ahead of the competition. Tune in to gain a deeper understanding of the tools you need to create engaging cross-channel campaigns and unlock your marketing strategy’s full potential. Welcome to the future of customer communication—welcome to ’Innovation Unleashed!’
Language
🇺🇲
Publishing Since
10/25/2023
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14
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality9
Social0
YouTube0
Engagement51
5
Excellent Areas
1
Good Performance
13
Growth Opportunities
excellent
Episode Length
23 minutes
Performing excellently!
good
Show Experience
17 episodes over 1.8 years
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poor
Publishing Consistency
Every 38 days
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Recent Episodes
June 15, 2026
Why RCS Is Rewriting Mobile Marketing
Listrak Chief Product Officer Deanna Ballew and VP of Mobile Strategy Cheryl Sanders explain how RCS revolutionizes mobile marketing with verified branding and interactive experiences.
April 7, 2026
Beyond the First Sale: Smarter Lifecycle Marketing
In this Partner Spotlight episode of Innovation Unleashed, we sit down with Carla Donahue, Senior Director at WITHIN, to explore how brands can unlock growth through smarter lifecycle and post-purchase marketing. While many teams focus heavily on acquisition, a real opportunity lies in what happens after the first purchase. This episode dives into how brands can build stronger customer relationships, drive repeat purchases, and increase lifetime value through more thoughtful, personalized engagement. We cover: Why the second purchase is the most important milestone in the customer journey How to tailor messaging for new vs. repeat customers The role of post-purchase education and product-driven personalization Strategies for upselling, cross-selling, and replenishment How to use testing and data to challenge assumptions and improve performance Ways to engage customers who enter during peak moments (like holiday) You’ll also hear real-world examples from retail and beauty brands, plus practical ideas you can implement across email, SMS, and broader lifecycle programs. If you're looking build lasting customer relationships, smart, personalized lifecycle marketing is the key – and this episode breaks down exactly how to do it.
March 18, 2026
2026 Cross-Channel Benchmarks: What the Data Is Telling Us
Dive into Listrak’s 2026 Cross-Channel Benchmark Report in this episode of Innovation Unleashed, featuring expert analysis of the data and the marketing insights behind it. Hear the trends shaping retail marketing today from shifts in email and SMS performance to the campaigns driving the most engagement and revenue. Key insights from the episode include: • Why transactional messaging is emerging as a critical revenue driver • How email continues to serve as the workhorse of the marketing mix • The evolution of SMS programs as they mature across industries • Why welcome series, cart abandonment, and post-purchase messaging remain foundational lifecycle campaigns Plus, broader topics like how brands can drive growth by focusing on high-value VIP customers, and the real buzz and impact of AI-driven discovery and conversational commerce on the future of retail marketing. Explore the data behind these insights: download Listrak’s 2026 Cross-Channel Benchmark Report and the Beauty-Fashion Benchmark Report.
21 total episodes available
Deep-dive analytics for Innovation Unleashed
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Innovation Unleashed?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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