Innovation Unleashed

About Innovation Unleashed

Welcome to ’Innovation Unleashed,’ Listrak’s official podcast diving into cutting-edge marketing technology. Hosted by industry experts and thought leaders, each episode takes you on a journey through the intricate landscape of email, SMS, push, and Identity Resolution—all seamlessly integrated into a unified platform. From personalized messaging to data-driven insights, discover how Listrak helps you exceed goals and stay ahead of the competition. Tune in to gain a deeper understanding of the tools you need to create engaging cross-channel campaigns and unlock your marketing strategy’s full potential. Welcome to the future of customer communication—welcome to ’Innovation Unleashed!’

Publisher

Listrak

Category

business · technology

Language

en

Explicit

No

First episode

25 Oct 2023

Latest episode

30 Sept 2026

Latest episodes

1 of 22 episodes have a transcript.

1. 

   30 Sept 2026TRANSCRIPT

   Smarter Subscription Marketing with Listrak + Recharge

   Listrak's Ross Andrew and Recharge's Adam Turner explore how subscription signals personalize marketing and boost customer lifetime value in this interview.

2. 

   15 Jun 2026

   Why RCS Is Rewriting Mobile Marketing

   Listrak Chief Product Officer Deanna Ballew and VP of Mobile Strategy Cheryl Sanders explain how RCS revolutionizes mobile marketing with verified branding and interactive experiences.

3. 

   7 Apr 2026

   Beyond the First Sale: Smarter Lifecycle Marketing

   In this Partner Spotlight episode of Innovation Unleashed, we sit down with Carla Donahue, Senior Director at WITHIN, to explore how brands can unlock growth through smarter lifecycle and post-purchase marketing. While many teams focus heavily on acquisition, a real opportunity lies in what happens after the first purchase. This episode dives into how brands can build stronger customer relationships, drive repeat purchases, and increase lifetime value through more thoughtful, personalized engagement. We cover: Why the second purchase is the most important milestone in the customer journey How to tailor messaging for new vs. repeat customers The role of post-purchase education and product-driven personalization Strategies for upselling, cross-selling, and replenishment How to use testing and data to challenge assumptions and improve performance Ways to engage customers who enter during peak moments (like holiday) You’ll also hear real-world examples from retail and beauty brands, plus practical ideas you can implement across email, SMS, and broader lifecycle programs. If you're looking build lasting customer relationships, smart, personalized lifecycle marketing is the key – and this episode breaks down exactly how to do it.

Inside a recent episode

Smarter Subscription Marketing with Listrak + Recharge

Published 30 Sept 2026 · Transcript excerpt

[…] But maybe we have a brand here today who doesn't really know how to implement subscription as part of that strategy. You know, they're brand new to it. How would they go about actually kicking that off? And maybe, Buca, you want to start? So the first thing I would say is to for the brands to stop thinking about subscriptions as a channel and to start thinking about it as the CLV strategy, because the numbers do most of the arguing for you. So subscribers, where they establish subscribers who place three times more orders than one-time shoppers, they drive 59% of order volume for subscribers. The average lifetime subscriber revenue is $319. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

32 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 14 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

9

Social presence

0

YouTube

0

Engagement

51

Contact Innovation Unleashed

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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