Inquisitive Minds

About Inquisitive Minds

We’re a curious bunch here at Six Black Pens [www.sixblackpens.com]. We love brilliant, beautiful creative. But we want to know why it works. We love the excitement of big campaigns, splashes of colour and brilliant headlines. But we want to know what people think, what moves them and what makes them behave the way they do. We’re about the art as well as the science of communications. That’s why we’ve put together this Inquisitive Minds podcast series. We judge our work by how effective it is. We look at creative – and beyond it. We dig into insights and psyches and mindsets and data and all the things that shape the decisions customers make. Because we know that with a little bit of smarts, we can uncover a whole lot of insights.

Publisher

Six Black Pens

Category

business

Language

en

Explicit

No

First episode

22 Jun 2022

Latest episode

13 Jan 2025

Latest episodes

4 episodes in the feed.

1. 

   13 Jan 2025

   For the love of gaming. Why brands need to give themselves permission to play

   Industry experts explore the potential of gaming as a marketing platform, highlighting opportunities for brands to connect with new audiences and build brand awareness in this interview episode.

2. 

   15 May 2023

   Everything you wanted to know about the metaverse but were too scared to ask

   Industry experts explore the metaverse, defining its core concepts, identifying active brands and demographics, and examining effective strategies for brand engagement in this emerging digital landscape.

3. 

   23 Jun 2022

   The Importance of Tailoring Communications to Life Stages and Mindsets

   This episode explores how evolving data inputs surpass demographics in tailoring communications to specific life stages and mindsets, enabling more impactful messaging.

4. 

   22 Jun 2022

   Communicating change: How to create an effective comms framework

   Industry experts discuss creating a communications framework that supports effective organizational change, focusing on planned versus reactive approaches to development in an interview.

Podcast Authority Score: 7 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

14

Social presence

0

YouTube

0

Engagement

0

Contact Inquisitive Minds

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.