Welcome to INSIDE CRM, your fast-track to what really matters in Customer Relationship Management! I'm Jessica Jantzen, bringing you sharp insights from meetups across Germany. We connect you directly with the experts—whether they're sparking innovation at start-ups or leading big-name companies.Our episodes are quick and packed with value—just 20 minutes of pure CRM gold. Whether you're a pro or just curious, there's something here for you. Ready to dive in? Let's explore CRM together, one episode at a time. For more, visit our website: https://insidecrm.io/
#12 Franzi Hertig | How to fix a messy CRM without losing the team
Franzi Hertig shares practical strategies for optimizing CRM usage and team adoption, even in complex situations.
24 Jun 2025TRANSCRIPT
#11 Ernest Ang | Why comparing CRM to a race car improves your strategy
Ernest Ang explains how viewing CRM as a race car enhances your strategic approach and improves customer engagement, in an interview with the host.
29 Apr 2025TRANSCRIPT
#10 Antonio Hersonski | Why print marketing and how to make it ROI-positive
Send us a text Antonio Hersonski isn’t your average CRM guy. He’s been at the heart of CRM for eight years, shaping loyalty at brands like GetYourGuide and now leading the charge at Kartenmacherei — the market leader for personalized print products. In this conversation, you'll hear how Antonio broke free from the noisy digital ad world...and why sending a real, physical letter might be your next CRM superpower. You’ll learn: Why print isn’t dead — it’s just been misused.How to build print in...
18 Mar 2025
#9 Tom Burrell I Why do CRM managers feel undervalued and how to fix it?
Send us a text INSIDE CRM with Tom Burrell: Why do CRM managers feel undervalued? How can it be solved? In this insightful episode of the Inside CRM Podcast and the Customer Retention Show, Jessica and Tom discuss the often overlooked value and challenges faced by CRM managers. They explore why CRM teams feel undervalued, referencing research showing 75% of UK CRM teams feel underappreciated, creating a negative cycle affecting both morale and business performance. The conversation covers ca...
11 Feb 2025TRANSCRIPT
#8 Milica Markovic | Team Empowerment | Google Sheet Automation | Asset Farm Management
Send us a text INSIDE CRM with Milica Markovic: Mastering Marketing Automation Through Simplification Step into the world of innovative CRM solutions as Milica Markovic, a CRM expert at kfzteile24, shares her approach to managing customer engagement across a 5-million-product automotive parts marketplace. Drawing from her experience at Smava and her current role, Milica demonstrates how to transform complex marketing automation into streamlined, efficient processes. Her team shifted from 80...
Moritz Köllinger shares his revenue-first marketing approach, prioritizing CRM initiatives over paid media campaigns to drive efficiency and revenue growth for startups.
17 Dec 2024TRANSCRIPT
#6 Dr. Markus Wübben | CRM Democratization | Customer Lifetime Value Mastery | AI Integration Challenges
Send us a textReady to revolutionize your understanding of Customer Relationship Management? Join us as we welcome Markus, a true pioneer in the CRM realm with nearly two decades of expertise. He shares his transformative journey from orchestrating loyalty programs to crafting a state-of-the-art customer data platform. Discover why CRM was once underestimated in newer businesses, and how Markus endeavors to democratize CRM tools, making them robust yet accessible for marketers everywhere.Lear...
19 Nov 2024TRANSCRIPT
#5 Timothy Lange | Numa's Innovative Travel Model | CRM & Loyalty Strategies | Customer Engagement
Send us a textDiscover how the travel industry is being reshaped by the innovative business model of numa, as we chat with CRM expert Tim, who brings his 15 years of expertise to the table. If you've ever wondered how to blend the comfort of traditional hotels with the flexibility of Airbnb, numa's concept of "serviced apart hotels" might just be the answer. This episode highlights the streamlined travel experiences offered by numa, like contactless check-ins and the removal of superfluous am...
15 Oct 2024TRANSCRIPT
#4 Krzysztof Szymanski | CRM Tools | Customisation Strategies | People Process Platform
Send us a textINSIDE CRM with Krzysztof Szymanski In this episode, host Jessica Jantzen engages in a conversation with Krzysztof Szymanski, a seasoned CRM expert. Krzysztof shares his journey from advising multiple companies in CRM strategies to leading a team at GetYourGuide during the pandemic. He discusses the importance of understanding company-specific needs, leveraging team skills, and cautious tool transitions. The episode also delves into the advantages of the CRM tool, Braze, an...
17 Sept 2024TRANSCRIPT
#3 Alexander Seiler | Ideal Organisation | Berlin Bubble | Tooling
Send us a textINSIDE CRM with Alexander Seiler In this episode, host Jessica Jantzen dives into CRM strategies and insights with Alex, the Co-Founder and VP Strategy Consulting of Sparkplant.io. They discuss the evolution of CRM roles, the importance of integrating different teams, and the challenges of keeping up with the fast-paced development of CRM tools. Alex shares his experiences transitioning from a corporate telco background to leading CRM in various startups and established com...
Send us a textINSIDE CRM with Elsa Dez In this episode, Elsa shares her journey and extensive experience in Customer Relationship Management (CRM). She speaks about her role at Kleinanzeigen, a classifieds platform, where CRM is evolving from marketing to product. Elsa discusses how CRM supports various aspects of Kleinanzeigen's business, including B2C, C2C, and B2B sectors, and the importance of aligning CRM with other business functions for greater efficiency and impact. Key highlights inc...
26 May 2024TRANSCRIPT
#1 Susanna Dunham I value of experimentation I team structure I communication
Send us a textINSIDE CRM with Susanna Dunham In this episode of the INSIDE CRM Podcast, your host Jessica Jantzen sits down with Susanna Dunham, a seasoned CRM expert with 13 years of experience and currently a leader of the Customer Value Management and Success Enablement Team at GoStudent, an ed-tech start-up. Tune in as they discuss Susanna's dynamic career journey which spans from HelloFresh to Estée Lauder, unraveling the crucial role CRM plays across varied companies and industries. Exp...
Inside a recent episode
#12 Franzi Hertig | How to fix a messy CRM without losing the team
Published 18 Aug 2026 · Transcript excerpt
[…] And then you kind of have to go in and figure out what the status quo is. So I go in and we basically do like a discovery where we take a look at what are the different teams using, what are the different teams doing with the different features and tools. And then we just take a look at, okay, what's the current process? And then we take a look at, okay, what do I already see what we can do? And then try to find out a way or figure out a way to get them from point A to point B. as where the starting point is, this is too much, CRM is not worth it, this is crazy, this is just complicated, to a point where they're like, hey, this is actually kind of fun to use and this can actually leverage something and we can actually make money with it. […]
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