How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Inside Fashion Marketing by Zalando Marketing Services

Claim This Podcast

by Zalando Marketing Services GmbH

4.8(64 reviews)

61 episodes

Updated Bi-weekly

Accepts GuestsHas SponsorsLocation 🇩🇪

Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality86

Social0

YouTube0

Engagement77

Learn more

Podcast Overview

Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit. Find us at https://partner.zalando.com/services/marketing

Language

🇺🇲

Publishing Since

6/17/2021

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

Instant mention tracking

Perfect fit!

Unlock The Full Podcast Authority Score Report

See how your podcast performs across key metrics

Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality86

Social0

YouTube0

Engagement77

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

22 minutes

Performing excellently!

good

iTunes Tags

7.2/10

Recommendations available

Unlock the full report to see detailed tips

needs improvement

Publishing Consistency

Every 28 days

Recommendations available

Unlock the full report to see detailed tips

+16 More Metrics

Unlock comprehensive insights including:

• YouTube presence analysis
• Social media reach metrics
• RSS compliance scoring
• Podcast 2.0 features
• Technical standards

What's Included in Your Full Report

Detailed Analytics

Complete breakdown of all 19 authority metrics
Personalized recommendations for each metric
Industry benchmarks and comparisons
Technical RSS feed analysis and compliance scoring

Growth Strategies

Step-by-step action plans for improvement
Quick wins to boost your score immediately
Pro tips from successful podcasters

Get your free podcast insights report

See how your show performs across every key metric

Instant delivery

No spam

Attract Better Guests

High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.

Secure Sponsorships

Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.

Grow Your Audience

Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.

1 verified contact email on file for Inside Fashion Marketing by Zalando Marketing Services

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

June 25, 2026

The future of retail media tech: AI, agentic commerce, and first-party data at Zalando

In this episode of *Inside Fashion Marketing*, you will discover exactly how artificial intelligence, advanced self-service platforms, and robust first-party data are transforming modern retail media from basic sponsored product listings into a powerful, full-funnel e-commerce growth engine. Host Heike Lari (Director Partner Marketing and Consultancy at Zalando Partner Marketing Services) sits down for a fascinating chat with Diaa Abdallah, VP Tech at ZMS, live from the e-commerce and retail tech hub of Berlin, Germany. Together, they pull back the curtain on how Zalando builds its innovative marketing technology entirely in-house to serve brands across Europe. Diaa brings over a decade of performance optimization and audience targeting experience from his time at Amazon to explain how ZMS slices and dices data from 53 million active customers to deliver highly personalized ad experiences. The duo dives deep into the tangible tools empowering brands today, ranging from flexible MaxCPC steering controls for premium products to cutting-edge AI features that generate creative assets in seconds. They also tackle the massive macro shifts impacting the global marketing landscape, exploring the rise of agentic commerce, off-site AI integrations (like ChatGPT ads), and how retailers are securely guarding their data while building conversational tools like the Zalando Assistant. Whether you are looking to maximize your short-term Return on Ad Spend (ROAS) or understand the downstream impact of long-term brand awareness campaigns, this episode provides a comprehensive playbook for the future of digital commerce. Key Takeaways From This Episode: **In-House Tech & Self-Service Innovation:** Learn why ZMS relies on entirely proprietary, in-house engineering to build highly intuitive self-service tools that give brands ultimate campaign flexibility. **Granular Control via MaxCPC:** Discover how automated algorithms work hand-in-hand with manual controls, allowing brands to adjust what they pay per click based on whether a product is a premium item or a discounted asset. **Unlocking First-Party Data safely:** Understand how millions of daily customer transactions and page views are utilized to build highly tailored audience segments, resulting in significantly higher click-through rates (CTR) and campaign performance. **The Rise of Agentic Commerce:** Diaa shares his expert view on the dual trend of AI commerce, integrating off-site with popular AI platforms while enhancing internal, conversational shopping experiences. **Bridging Digital Tech with Real-World Experiences:** Discover how ZMS transcends traditional retail media by connecting online campaign tech with physical event spaces to build comprehensive, end-to-end consumer memories. **The ZMS "Steerco" Culture:** An inside look at Zalando's collaborative internal environment in Germany, which focuses on inclusion, team consensus, and empowering individual engineers to rapidly prototype natural-language data solutions. **Explore Zalando Partner Marketing Services:** https://partner.zalando.com/services/marketing

April 30, 2026

From Inspiration to “I do”: How Pinterest turns trends into real-world events

Pinterest turns wedding inspiration into real-world impact - blending cultural insight, creativity, and commerce.

March 12, 2026

How Karl Lagerfeld x Paris Hilton achieved a 123% sales uplift

What happens when a heritage brand meets a cultural phenomenon?

61 total episodes available

Recent guests on Inside Fashion Marketing by Zalando Marketing Services

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Yann Le Bozec

Guest

Dr Jannika Bock

Guest

Joanna Rogers

Guest

Andreas Antrup

Guest

Alma Lipa

Guest

Dunja Ehlert

Guest

Iwona Skolicka

Guest

Chiara Grimoldi

Guest

Emma Helsloot

Guest

Jasmin Bolouri

Guest

Jamie Bacon

Guest

Joey Bernier

Guest

See every guest on Inside Fashion Marketing by Zalando Marketing Services

Deep-dive analytics for Inside Fashion Marketing by Zalando Marketing Services

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Inside Fashion Marketing by Zalando Marketing Services?: Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit.

Find us at https://partner.zalando.com/services/marketing
How often does this podcast release new episodes?: This podcast updates bi-weekly.
Where can I listen to this podcast?: This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.