Hosted by Laura McGowan | A Tweddle Group Presentation | Produced, Written & Edited by Joe Frezza & Laura McGowan | Audio Engineered by Meredith Davidson
Product information: it's the place where humans and technology meet. Could better product information, better customer support and better service information create a new level of end-user experience AND improve our businesses in the process? Join Laura McGowan for Inside Information--everything you ever wanted to know about product information, but were afraid to ask.
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Hosted by Laura McGowan | A Tweddle Group Presentation | Produced, Written & Edited by Joe Frezza & Laura McGowan | Audio Engineered by Meredith Davidson
Marco De Angelis & Deanna Morlupi | ERP/PLM Integrations and the Auto-Updating Parts Catalog
10. Marco De Angelis & Deanna Morlupi | ERP/PLM Integrations and the Auto-Updating Parts Catalog
What if your electronic parts catalog updated itself, accurately and automatically, within hours of any engineering change? What if it could sync thousands of information changes at once, automatically, with a minimum of manual intervention?
Host Laura McGowan talks to Marco De Angelis and Deanna Morlupi from Tweddle Group Italia to find out how ERP and PLM integrations might make their EPC the most powerful parts catalog out there.
More resources:
Visit Tweddle Group Italia's LinkedIn page (https://www.linkedin.com/company/tweddle-group-italia/): https://www.linkedin.com/company/tweddle-group-italia/.
Learn more about Electronic Parts Catalog (https://www.tweddle.com/offerings/asset-management/electronic-parts-catalog/): https://www.tweddle.com/offerings/asset-management/electronic-parts-catalog/.
Send your questions and feedback to Inside Information at podcast@tweddle.com (mailto:podcast@tweddle.com)
8 Apr 2026
The Future of In-Cabin Experience with Sara Sargent
09. The Future of In-Cabin Experience with Sara Sargent (InCabin, AutoSens)
What is the future of in-cabin experience?
And who better to answer that question than Sara Sargent?
Sara entered the world of in-cabin experience through product marketing and engineering. From there, she became Automotive Technology Specialist for Sense Media Group.
Now, as Principal Brand Strategist for InCabin, Sara helps create some of the world's premier trade show events for the automotive engineering community.
Sara tells Inside Information Host Laura McGowan what she's been seeing on the trade show floor and what's on the way for vehicle drivers, from driver monitoring systems to environmental alerts to how these incoming features will transform everyone's daily drive.
More resources:
Learn more about InCabin at https://incabin.com/ (https://incabin.com/).
Learn more about AutoSens at https://auto-sens.com/ (https://auto-sens.com/).
25 Mar 2026
Ron DiCarlantonio | Cognitive Workload, AI Assistants and the Provable ROI of Better Fleet Driver Experience
08. Ron DiCarlantonio (iNago) | Cognitive Workload, AI Assistants and the Provable ROI of Better Fleet Driver Experience
Ron DiCarlantonio is the President and Founder of iNago. He also played an important role in the development of Tweddle Group's AVA platform. Ron knows AI assistants, from the expectations bring to their AI interactions to the back-end arbitration that keeps these systems accurate and honest. Having worked with in-vehicle AI for the last few years, Ron's got valuable insights into cognitive workload, and how voice assistants might help minimize distraction while making drivers more informed.
Ron sat down with Inside Information Host Laura McGowan to discuss his latest project, a push toward in-cabin assistants for fleet truck operators. Could in-cabin assistants improve logistics, maintenance and overall management for fleet owners? Ron makes a compelling argument.
He also introduces MUTUALISM, an industry consortium establishing an open, standardized platform for next-gen in-vehicle experience. MUTUALISM aims to create an extensible framework in which OEMs, Tier 1 suppliers and service providers can collaborate on "intelligent AI-based cockpit solutions."
More resources:
Learn more about iNago at https://www.inago.com/ (https://www.inago.com/).
Learn more about the JSAE Automotive Engineering Exposition, 2026 (which Ron will be attending) at https://aee.expo-info.jsae.or.jp/en/ (https://aee.expo-info.jsae.or.jp/en/).
Learn more about MUTUALISM at https://ottawainfotainment.com/blogs/news/mutualism-selects-ottawa-infotainment-as-preferred-hardware-supplier-launching-collaboration-at-covesa-during-ces (https://ottawainfotainment.com/blogs/news/mutualism-selects-ottawa-infotainment-as-preferred-hardware-supplier-launching-collaboration-at-covesa-during-ces)
Send your questions and feedback on Inside Information to mailto:podcast@tweddle.com (mailto:podcast@tweddle.com).
11 Mar 2026
AI-Forward, the Right Way | Garrett Ekstrom (CRIMSON Agency) and Gary Ragland
07. AI Forward, the Right Way | Garrett Ekstrom (CRIMSON Agency) and Gary Ragland
What's the difference between true AI transformation and empty buzzword recklessness? AI has incredible potential, but that potential depends on quality processes and human oversight. It unlocks real efficiency but also raises important questions about accuracy and security.
What’s the right way for a company to go AI-forward?
Inside Information Host Laura McGowan and Tweddle Group Manager of AI Content Strategy Gary Ragland visited CRIMSON Agency to talk with Garrett Ekstrom about the best practices emerging (and evolving) around AI.
How should approaches to AI differ between industries, between companies or even between members of the same team? What red flags do we see when companies make groundless claims or use AI irresponsibly? And how does the technology impact DIY coding, information security and content development? Find out on this week's Inside Information.
More resources:
Learn more about CRIMSON Agency at https://crimsonagency.com/ (https://crimsonagency.com/).
Full disclosure: CRIMSON developed the official Tweddle Group website, and we've consistently enjoyed working with them. View the result of our partnership at https://tweddle.com (https://tweddle.com).
Send your questions and feedback to Inside Information at mailto:podcast@tweddle.com (mailto:podcast@tweddle.com).
25 Feb 2026
Roberto Coccoluto | Building a Better Electronic Parts Catalog
06. Roberto Coccoluto | Building a Better Electronic Parts Catalog
How much money gets left on the table when an Electronic Parts Catalog is outdated or hard to use?
Why is it still so difficult for technicians to get the right replacement parts?
And why does updating an EPC still require so many hours of manual data entry?
Laura McGowan, host of the Inside Information Podcast, talks with Roberto Coccoluto of Tweddle Group Italia. Roberto's team spearheaded the development of Tweddle Group's EPC, so he's uniquely qualified to examine the challenges EPCs present, the best ways to address those challenges, and how smart companies turn their EPCs into a whole new competitive advantage.
More resources:
Visit Tweddle Group Italia's LinkedIn page (https://www.linkedin.com/company/tweddle-group-italia/).
Learn more about Electronic Parts Catalog (https://www.tweddle.com/offerings/asset-management/electronic-parts-catalog/).
Send your questions and feedback to Inside Information at podcast@tweddle.com (mailto:podcast@tweddle.com)
11 Feb 2026
Interviewing AVA | Rob Wiseman
05. Interviewing AVA | Rob Wiseman
If you had a direct line into your car's brain, would you use it?
What if it could tell you about an important recall?
What if it knew which family member was behind the wheel, and could tailor information to that specific person?
This week, Laura McGowan talks with AVA, the AI-driven Advanced Vehicle Assistant, to find out what it's like to be an in-cabin support platform.
Then, Laura catches up with Rob Wiseman, the Content Development Manager behind AVA's incredible product knowledge.
It's a fascinating, one-of-a-kind look inside the "mind" and behind the scenes of a cutting-edge driver assistance system.
More resources:
Listen to Inside Information Episode 01 (https://podcast.tweddle.com/01-adrienne-simowski) for our interview with AVA Product Developer Adrienne Simowski.
To learn more about AVA, visit AVA: Advanced Vehicle Assistant (https://info.tweddle.com/en-us/ava).
28 Jan 2026
What IS Product Information?
So, what do you do when you need to understand a product or piece of technology better?
Do you look things up when there's a problem? Put in a call to phone support? Or do you just wing it, fiddle around, and hope for the best?
What is product information?
In fact, it's everything from the back of a medicine packet to the diagnostic platforms used in the service bay of your authorized dealer, from the manual in your glovebox to the unofficial explainer video you just watched on YouTube.
Today, we hit the streets to find out what consumers prefer and what frustrates them about their product information.
More resources:
For more information, visit tweddle.com (https://www.tweddle.com/)
14 Jan 2026
Field Service Europe, Part 2: Lena | Timefold | Claude Vanbeveren
Field service is a cost center, right? You're battling downtime, handling logistics, managing warranty repairs, and that can be expensive.
But does it have to be that way?
We attended one of the world's largest field service events to find out: How can we turn field service from a cost center into a consistent and reliable profit center?
Part Two of our report from Field Service Europe (https://fieldserviceeu.wbresearch.com/).
Featuring on-the-floor interviews with attendees from Lena (https://www.lenasoftware.com/en) and Timefold (https://timefold.ai/), as well as a discussion with Tweddle Group Chief Business Development Officer Claude Vanbeveren.
More resources:
For more information, visit tweddle.com (https://www.tweddle.com/)
30 Dec 2025
Field Service Europe, Part 1: Charlie McNiff
02. Field Service Europe 2025, Part 1 | Charlie McNiff
What is the state of field service in 2025? While the industry's digital transformation is, arguably, still underway—here comes AI to shuffle the deck again.
We attended one of the world's largest field service events to see how companies are navigating all this dramatic change.
Part One of our coverage of Field Service Europe, 2025.
Featuring an interview with Field Service Director Charlie McNiff of World Business Research (WBR).
More resources:
Visit the official website for Field Service Europe (https://fieldserviceeu.wbresearch.com/).
01. Adrienne Simowski | Developing In-Vehicle AI | Consumer Interviews
What if your car could talk to you? What if it could tell exactly what that warning light means, and what to do with it next? What types of questions would you ask it? What kinds of information would you want it to give you?
Host Laura McGowan hits the streets to find out how consumers feel about the emerging field of in-vehicle AI.
Then she sits down with Adrienne Simowski, one of the developers behind AVA, the Advanced Vehicle Assistant designed to support OEM warranty and after-sales while enhancing driver safety and convenience.
More resources:
To learn more about AVA visit: info.tweddle.com/en-us/ava (https://info.tweddle.com/en-us/ava)
8 Dec 2025
Inside Information - Series Teaser #2
Product support material often makes or breaks our relationship to a brand. Join Host Laura McGowan for a deep dive into the world of help desk call centers, cutting-edge AI diagnostics and dueling explainer videos. Find out how product information gets made, and all the ways it could make life better, on Inside Information.
Coming soon.
8 Dec 2025
Inside Information - Series Teaser #1
INSIDE INFORMATION: Everything you ever wanted to know about product support information, but were afraid to ask.
Coming Soon, wherever you get your podcasts.
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