Inside Insights

About Inside Insights

Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect. Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners. No fluff. Just value you can apply today. Co-hosted by Nataly Kelly (https://www.linkedin.com/in/natalykelly/) and Steve Phillips (https://www.linkedin.com/in/steve-phillips-2121ab/). Nataly is CMO of Zappi (http://Zappi.com), writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers. Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

Publisher

Zappi

Category

business

Language

en

Explicit

Yes

First episode

15 Sept 2020

Latest episode

5 Oct 2026

Latest episodes

24 of 105 episodes have a transcript.

1. 

   5 Oct 2026TRANSCRIPT

   When Brand Tracking Actually Changes Decisions

   Alexander Shmelkov, Brand Tracking Director at IKEA, shares how to transform brand tracking into actionable decisions in this interview.

2. 

   21 Sept 2026TRANSCRIPT

   Connected Insights Imperative Report Discussion

   Zappi's CMO and innovation chief duo discuss transforming connected insights into continuous decisions.

3. 

   31 Aug 2026TRANSCRIPT

   Keeping Consumers Central to Making Business Decisions

   Nico Laruina, General Manager at Nestlé, explains why the linear shopper funnel is obsolete, offering insights for consumer-centric business decisions.

Inside a recent episode

When Brand Tracking Actually Changes Decisions

Published 5 Oct 2026 · Transcript excerpt

[…] And brand tracking tells you where your brand is now, but also where it's come from. On a basic level, your marketing teams, I presume they're using it for their quarterly reviews, but also, more importantly, for their annual brand plans. Does it become a key component of their planning process? Yes, absolutely. BradTrack can serve two functions. It gives you the retrospective view of where you are. So there is always a bit of a lagging effect to that. But you use this follow up also to understand what is your next step. So to set up goals and to get the idea how to get to the goals. Yeah. Yeah. […]

Who has been a guest on Inside Insights

Names identified in recent episode analyses. Showing up to five guests.

• Alexander Shmelkov
• Zappi's CMO
• Zappi's innovation chief
• Nico Laruina
• James Mackenzie

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.4 / 5

32 ratings

Spotify

5.0 / 5

10 ratings

Contact Inside Insights

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Inside Insights