Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.
Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr
In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product.
Key Takeaways
01:30 - Why Julian describes what he does as “packaging design”
03”10 - The “Magic Team” at Linear
07:15 - How designers collaborate at Linear
09:30 - How Linear approaches content marketing and storytelling
15:40 - Where content fits in the design process
18:45 - Julian’s process for writing and creating the Linear homepage
27:41 - How Julian and his team worked through the challenges of a homepage redesign
36:40 - The design community’s reaction to the new Linear homepage
39:18 - How Linear measures the success of a website
41:40 - What’s next for the website
43:54 - Other projects Julian is working on
48:50 - Processes and tools at Linear
53:12 - Julian’s advice for people who want to create impactful marketing design
Links
Linear (https://linear.app/)
Julian on Twitter (https://twitter.com/julianlehr)
Julian on LinkedIn (https://www.linkedin.com/in/julianlehr/)
Connect with Charli
CharliMarie.com (https://charlimarie.com/)
Charli on Twitter (https://twitter.com/charliprangley)
Charli on Instagram (https://www.instagram.com/charliprangley/)
InsideMarketingDesign.com (https://insidemarketingdesign.com/)
Subscribe and stay in touch
Apple Podcasts (https://podcasts.apple.com/gb/podcast/inside-marketing-design/id1521624216)
Spotify (https://open.spotify.com/show/0ycf3Ixh6I1FfLDVs12Wiq?si=426609aa1fb44ed2)
Google Podcasts (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2luc2lkZS1tYXJrZXRpbmctZGVzaWdu)
YouTube (https://www.youtube.com/insidemarketingdesign)
6 Sept 2023
Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana
In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.
Key Takeaways
01:22 - Inside the marketing creative team at Superside
03:07 - How Piotr describes his responsibilities
04:00 - Collaboration and creative challenges
11:16 - How Piotr describes the Superside brand
15:03 - Superside’s brand refresh
19:14 - The challenges of rebranding
22:47 - What are “astropods” and how do they work?
33:43 - What is “Creative as a Service”?
44:52 - Metrics, and how Superside tracks performance
46:00 - Challenges, and what’s next for Superside
47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work
Links
Superside (https://www.superside.com/)
Piotr on LinkedIn (https://www.linkedin.com/in/piotr-smietana-cd/)
Connect with Charli
CharliMarie.com (https://charlimarie.com/)
Charli on Twitter (https://twitter.com/charliprangley)
Charli on Instagram (https://www.instagram.com/charliprangley/)
InsideMarketingDesign.com (https://insidemarketingdesign.com/)
Subscribe and stay in touch
Apple Podcasts (https://podcasts.apple.com/gb/podcast/inside-marketing-design/id1521624216)
Spotify (https://open.spotify.com/show/0ycf3Ixh6I1FfLDVs12Wiq?si=426609aa1fb44ed2)
Google Podcasts (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2luc2lkZS1tYXJrZXRpbmctZGVzaWdu)
YouTube (https://www.youtube.com/insidemarketingdesign)
2 Aug 2023
Branding an AI company - S04E04 with Lin Zagorski Latimer
In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding.
Key Takeaways
01:10 - Inside the brand team at Scale AI
02:00 - Lin’s responsibilities as a Senior Brand Designer
05:05 - Where does the brand team fit within the company structure?
06:42 - What teams Lin collaborates with the most
08:20 - How Lin collaborates with product designers
09:55 - How Lin thinks about the Scale AI brand and their audience
15:57 - How has the explosion in AI affected the company?
18:42 - Working on the 2023 AI Readiness Report
25:07 - How Scale AI works and collaborates with agencies
38:01 - Maintaining brand consistency and managing internal feedback
40:25 - Challenges Lin is currently facing
41:35 - Lin’s advice for creating impactful marketing design
Links
Scale AI (https://scale.com/)
Lin on LinkedIn (https://www.linkedin.com/in/linzagorski/)
Lin on Twitter (https://twitter.com/lin_zagorski)
Lin’s website (https://www.linzagorski.com)
Scale AI’s 2023 AI Readiness Report (https://scale.com/ai-readiness-report)
Connect with Charli
CharliMarie.com (https://charlimarie.com/)
Charli on Twitter (https://twitter.com/charliprangley)
Charli on Instagram (https://www.instagram.com/charliprangley/)
InsideMarketingDesign.com (https://insidemarketingdesign.com/)
Subscribe and stay in touch
Apple Podcasts (https://podcasts.apple.com/gb/podcast/inside-marketing-design/id1521624216)
Spotify (https://open.spotify.com/show/0ycf3Ixh6I1FfLDVs12Wiq?si=426609aa1fb44ed2)
Google Podcasts (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2luc2lkZS1tYXJrZXRpbmctZGVzaWdu)
YouTube (https://www.youtube.com/insidemarketingdesign)
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Apple Podcasts (US)
5.0 / 5
13 ratings
Spotify
5.0 / 5
24 ratings
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