How often does this podcast release new episodes?

This podcast is currently inactive and not releasing new episodes.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Inside Marketing Design

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by Charli Marie Prangley

5.0(37 reviews)

42 episodes

Updated Inactive

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.

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🇺🇲

Publishing Since

7/1/2020

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Recent Episodes

November 15, 2023

Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr

In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product. Key Takeaways<ul><li>01:30 - Why Julian describes what he does as “packaging design”</li><li>03”10 - The “Magic Team” at Linear </li><li>07:15 - How designers collaborate at Linear</li><li>09:30 - How Linear approaches content marketing and storytelling</li><li>15:40 - Where content fits in the design process</li><li>18:45 - Julian’s process for writing and creating the Linear homepage</li><li>27:41 - How Julian and his team worked through the challenges of a homepage redesign</li><li>36:40 - The design community’s reaction to the new Linear homepage</li><li>39:18 - How Linear measures the success of a website</li><li>41:40 - What’s next for the website</li><li>43:54 - Other projects Julian is working on</li><li>48:50 - Processes and tools at Linear</li><li>53:12 - Julian’s advice for people who want to create impactful marketing design </li></ul> Links <ul><li><a href="https://linear.app/">Linear</a></li><li><a href="https://twitter.com/julianlehr">Julian on Twitter</a></li><li><a href="https://www.linkedin.com/in/julianlehr/">Julian on LinkedIn</a></li></ul> Connect with Charli<ul><li><a href="https://charlimarie.com/">CharliMarie.com</a></li><li><a href="https://twitter.com/charliprangley">Charli on Twitter</a></li><li><a href="https://www.instagram.com/charliprangley/">Charli on Instagram</a></li><li><a href="https://insidemarketingdesign.com/">InsideMarketingDesign.com</a></li></ul> Subscribe and stay in touch<ul><li><a href="https://podcasts.apple.com/gb/podcast/inside-marketing-design/id1521624216">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/0ycf3Ixh6I1FfLDVs12Wiq?si=426609aa1fb44ed2">Spotify</a></li><li><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2luc2lkZS1tYXJrZXRpbmctZGVzaWdu">Google Podcasts</a></li><li><a href="https://www.youtube.com/insidemarketingdesign">YouTube</a></li></ul>

September 6, 2023

Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”. Key Takeaways<ul><li>01:22 - Inside the marketing creative team at Superside</li><li>03:07 - How Piotr describes his responsibilities</li><li>04:00 - Collaboration and creative challenges</li><li>11:16 - How Piotr describes the Superside brand</li><li>15:03 - Superside’s brand refresh</li><li>19:14 - The challenges of rebranding</li><li>22:47 - What are “astropods” and how do they work? </li><li>33:43 - What is “Creative as a Service”?</li><li>44:52 - Metrics, and how Superside tracks performance</li><li>46:00 - Challenges, and what’s next for Superside</li><li>47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work</li></ul> Links <ul><li><a href="https://www.superside.com/">Superside</a></li><li><a href="https://www.linkedin.com/in/piotr-smietana-cd/">Piotr on LinkedIn</a></li></ul> Connect with Charli<ul><li><a href="https://charlimarie.com/">CharliMarie.com</a></li><li><a href="https://twitter.com/charliprangley">Charli on Twitter</a></li><li><a href="https://www.instagram.com/charliprangley/">Charli on Instagram</a></li><li><a href="https://insidemarketingdesign.com/">InsideMarketingDesign.com</a></li></ul> Subscribe and stay in touch<ul><li><a href="https://podcasts.apple.com/gb/podcast/inside-marketing-design/id1521624216">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/0ycf3Ixh6I1FfLDVs12Wiq?si=426609aa1fb44ed2">Spotify</a></li><li><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2luc2lkZS1tYXJrZXRpbmctZGVzaWdu">Google Podcasts</a></li><li><a href="https://www.youtube.com/insidemarketingdesign">YouTube</a></li></ul>

August 2, 2023

Branding an AI company - S04E04 with Lin Zagorski Latimer

In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. Key Takeaways<ul><li>01:10 - Inside the brand team at Scale AI</li><li>02:00 - Lin’s responsibilities as a Senior Brand Designer</li><li>05:05 - Where does the brand team fit within the company structure?</li><li>06:42 - What teams Lin collaborates with the most</li><li>08:20 - How Lin collaborates with product designers</li><li>09:55 - How Lin thinks about the Scale AI brand and their audience</li><li>15:57 - How has the explosion in AI affected the company?</li><li>18:42 - Working on the 2023 AI Readiness Report</li><li>25:07 - How Scale AI works and collaborates with agencies</li><li>38:01 - Maintaining brand consistency and managing internal feedback</li><li>40:25 - Challenges Lin is currently facing</li><li>41:35 - Lin’s advice for creating impactful marketing design</li></ul> Links <ul><li><a href="https://scale.com/">Scale AI</a></li><li><a href="https://www.linkedin.com/in/linzagorski/">Lin on LinkedIn</a></li><li><a href="https://twitter.com/lin_zagorski">Lin on Twitter</a></li><li><a href="https://www.linzagorski.com">Lin’s website</a></li><li><a href="https://scale.com/ai-readiness-report">Scale AI’s 2023 AI Readiness Report</a></li></ul> Connect with Charli<ul><li><a href="https://charlimarie.com/">CharliMarie.com</a></li><li><a href="https://twitter.com/charliprangley">Charli on Twitter</a></li><li><a href="https://www.instagram.com/charliprangley/">Charli on Instagram</a></li><li><a href="https://insidemarketingdesign.com/">InsideMarketingDesign.com</a></li></ul> Subscribe and stay in touch<ul><li><a href="https://podcasts.apple.com/gb/podcast/inside-marketing-design/id1521624216">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/0ycf3Ixh6I1FfLDVs12Wiq?si=426609aa1fb44ed2">Spotify</a></li><li><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2luc2lkZS1tYXJrZXRpbmctZGVzaWdu">Google Podcasts</a></li><li><a href="https://www.youtube.com/insidemarketingdesign">YouTube</a></li></ul>

42 total episodes available

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Frequently asked questions

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What is Inside Marketing Design?: Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.
How often does this podcast release new episodes?: This podcast updates inactive.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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