Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk.
Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io
Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing.
Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass.
Subscribe, tune in, and let’s scale something legendary. 🚀
How to Build a Network That Actually Closes Deals | Joe Santaularia
🚀 Ready to grow smarter, faster, and louder?
In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Joe Santaularia, EVP & Director of Strategic Investor Relationships at Bradford, to break down how real networking actually drives revenue — and why most people are doing it completely wrong.
With millions of square feet in deals closed and a powerful ecosystem of commercial real estate, supply chain, and 3PL partnerships, Joe shares how he built a network that doesn’t just connect people… it creates opportunities.
If you’re relying on referrals, attending events, and still not seeing results — this episode will change how you think about relationships in business.
💡 What You’ll Learn:
• Why most networking strategies fail (and how to fix them)
• How to build a high-performance network that generates deals
• The concept of “network multipliers” and why they matter
• How to identify high vs low-value connections quickly
• Why collaboration beats competition in scaling faster
👉 Key Highlights:
✅ Networking isn’t about collecting contacts — it’s about building ecosystems
✅ The best relationships create mutual opportunity, not just introductions
✅ Niche networks outperform broad ones when done right
✅ Character matters more than credentials when building partnerships
✅ Your network should function like a supply chain — not a contact list
📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🧠 Connect with Joe Santaularia:
📧 Email: joe@bradford.com (mailto:joe@bradford.com)
🔗 LinkedIn: https://www.linkedin.com/in/joe-santaularia-529bb015/ (https://www.linkedin.com/in/joe-santaularia-529bb015/)
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee (https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee)
🔗 Useful Links
🌐 Website: https://marketsurge.io (https://marketsurge.io/)
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654 (https://www.facebook.com/profile.php?id=100035121171654)
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio (https://www.linkedin.com/company/marketsurgeio)
🐦 X / Twitter: https://x.com/marketsurging (https://x.com/marketsurging)
🎙️ Podcast: https://marketsurge.transistor.fm/ (https://marketsurge.transistor.fm/)
Inside Marketing with MarketSurge — where growth happens loudly, smartly, and without the fluff.
5 May 2026TRANSCRIPT
“Cheap Freight Is a Trap” — The Hidden Costs Killing Your Business | Ryan Ball
In this episode of *Inside Marketing with MarketSurge*, we sit down with Ryan Ball, CEO of Rockwall Services, to break down the hidden costs of “cheap freight,” why most logistics operations are more broken than people realize, and how better systems—not lower prices—actually drive profit.
Ryan shares how he entered the logistics industry as an outsider, uncovered massive inefficiencies, and is now building a software platform to eliminate friction and modernize operations from the inside out.
Whether you're running a logistics operation, scaling a service business, or just tired of inefficiencies slowing you down—this episode is packed with insights.
💡 What You’ll Learn:
• Why “cheap freight” often costs you more in the long run
• The biggest operational inefficiencies in logistics (and how to fix them)
• How Ryan is building software to eliminate manual processes and increase speed
• The real ROI of transparency, communication, and operational excellence
• Why networking is a growth superpower most founders underestimate
👉 Key Highlights:
✅ Cheap pricing vs. true cost — what most businesses get wrong
✅ The hidden friction killing operational efficiency
✅ Building vs. buying software — when it actually makes sense
✅ Why logistics tech is lagging (and what’s coming next)
📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Connect with Ryan Ball:
🌐 Website: https://rockwallservices.net
📧 Email: [Ryan@rockwallservices.net](mailto:Ryan@rockwallservices.net)
💼 LinkedIn: https://www.linkedin.com/in/ryan-ball7/
🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
#Logistics #Entrepreneurship #Operations #Marketing #BusinessGrowth
21 Apr 2026TRANSCRIPT
Why Your Marketing Isn’t Working (And What Actually Does) w/ Michael Trkolta
In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Michael Trkolta, Managing Director of Web Oracle, to break down why most marketing strategies fail—and what actually drives consistent growth.
With over 20 years of experience (and a past life as a professional tennis player), Michael shares how discipline, fundamentals, and clarity separate businesses that grow from those that stay stuck.
If your marketing feels chaotic, expensive, or just not working—this episode is your wake-up call.
What You’ll Learn:
• Why most businesses are wasting time and budget on the wrong tactics
• The real role of AI in marketing (and what NOT to trust)
• How to build a marketing system instead of chasing campaigns
• Why your website might be hurting your conversions
• The difference between traffic and actual revenue
Key Takeaways:
• Clarity beats complexity
• Marketing is a system, not a campaign
• AI gets you 80% there, but still needs human verification
• Strong foundations matter more than flashy tactics
• More traffic doesn’t always mean more revenue
About Michael Trkolta:
Michael is the Managing Director of Web Oracle, specializing in simplifying complex marketing into clear, scalable systems that generate qualified leads.
Connect with Michael:
• https://www.weboracle.com.au (https://www.weboracle.com.au/)
• https://www.linkedin.com/in/michael-trkolta (https://www.linkedin.com/in/michael-trkolta)
• https://www.podcastguestagent.com/profile/michael-trkolta (https://www.podcastguestagent.com/profile/michael-trkolta)
About MarketSurge:
MarketSurge helps businesses turn scattered tools into scalable growth systems so you never miss a lead, message, or opportunity.
Useful Links:
• https://marketsurge.io (https://marketsurge.io/)
• https://www.facebook.com/profile.php?id=100035121171654 (https://www.facebook.com/profile.php?id=100035121171654)
• https://www.linkedin.com/company/marketsurgeio (https://www.linkedin.com/company/marketsurgeio)
• https://x.com/marketsurging (https://x.com/marketsurging)
• https://marketsurge.transistor.fm/ (https://marketsurge.transistor.fm/)
Want to talk strategy or see it in action?
Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee (https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee)
Inside Marketing with MarketSurge — where growth happens loudly, smartly, and without the fluff.
Subscribe for more real talk on what’s actually working in marketing.
Inside a recent episode
How to Build a Network That Actually Closes Deals | Joe Santaularia
Published 7 May 2026 · Transcript excerpt
[…] Absolutely. A lot of people source their primary contacts from events where, or the most important contact from events where that's a great place to start, but that's where typically the terrible networkers go. So, it's really, it's about growing your network 139, 81, 6500. And the way to do that is find multipliers, other networkers that are good at networking, but you also have to keep in mind that there has to be overlap where your economic buyer and their economic buyer need to have that same industry, size, etc. As well as you need to make sure that you interconnect your connectors as well, where a lot of people are the primary, they guard their network and guard their best contacts, or really you need to interconnect them, where it's almost thick of locks in the Panama Canal, where your best networker get up, or change the worst networkers stay down here. […]
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