SEASON 3: Enablement History w/Erich Starrett and Special Guests
Together we will hop (take a leap!) into the Enablement Time Machine and...
- Have a look back with those who had a role in / contribution to Enablement history.
- Pause in the present, to hit on a few "modern" themes
- And then shift our focus to the future of the Enablement function / profession, and what it may bring for Enablement teams.
SEASONS 1 + 2: Scott Santucci & Brian Lambert
Explore the dynamic world of elite B2B Sales Enablement professionals who support solution sellers at scale while running Enablement as a cross-company strategic function to the C-Suite.
Discover the winning mindsets, strategies, and executable insights commercial enablement leaders follow to elevate their role and function. Engage with other listeners looking to evolve their function to commercial enablement, talent enablement, message enablement, pipeline enablement, or organizational enablement.
ISEs3 Ep20 Sheevaun Thatcher - Gaining Gravitas from the Get-Go
Sheevaun Thatcher, the Godmother of the global Enablement community, discusses the evolution of enablement strategies and the role of AI in enablement processes with Erich
15 Feb 2025TRANSCRIPT
ISEs3 Ep19 - Jen Marie Jacober - SES O.G.
We're thrilled to bring you episode 19 of Inside Sales Enablement, Season 3 - Enablement History, featuring the one and only SES O.G. Jen Marie Jacober, or as some of you might know her, Bacon. Join us as we dive deep into the origins and growth of the Sales Enablement Society with someone who was right there from the start!
🧠 5 Keys You'll Learn in This Episode:
Origins of a Movement - How Jen Marie stumbled upon sales enablement and played a pivotal role in launching the Sales Enablement Society.
The Power of Networking - Discover how the community fostered invaluable professional relationships and connections.
The Birth of Chapters - Learn about the formation of local chapters and how they contributed to the society's mission.
Evolution to Revenue Enablement - Explore the transition from sales to revenue enablement and what it signifies for the industry.
AI and the Future - Jen Marie shares her thoughts on AI's role in the future of enablement and the importance of being an orchestrator in a digital world.
🥓 Fun Fact From the Episode:
Did you know Brian Lambert gave Jen Marie the nickname "Bacon" because he said she makes everything better, just like the breakfast staple? Now that's a compliment worth savoring!
Mentioned in this episode:
Visit us on the Orchestrate Sales Property
https://www.OrchestrateSales.com/
ISE Listeners Get 30% Off of GTM AI Academy!
GTM AI Academy. The only AI curriculum curated by Enablement for Enablement ...and the entire cross-functional GTM team.
Don't get tangled up in all of the random vendor driven offerings in your feed.
Learn AI from a globally trusted source - Coach K - Jonathan Kvarfordt
Their bundle "Enablement AI Mastery" includes BOTH the core "Generative AI Foundations" course AND "Enablement AI Mastery" specifically.
Each course has a value of $599 individually, but Coach K is offering them as a bundle with reduced pricing. AND as a listener of the Inside Sales Enablement podcast, if you "ACT NOW" you can use code "ISE30" to get an ADDITIONAL 30% off of the entire thing.
You will also receive FREE access to the GTM AI Tools Demo Library. Coach K has done the demos so you don't have to and offers his straight shooting opinion through an Enablement lens.
Go to www.gtmaiacademy.com and enter code ISE30 TODAY and elevate your AI Enablement game!
Brought To You By GTM AI Academy - 30% Off for ISE! (https://salesenablement.captivate.fm/gtmaia-ise30)
Join Orchestrate Sales' ISE Podcast Insider Nation!
https://www.OrchestrateSales.com/podcast
19 Sept 2024TRANSCRIPT
ISEs3 Ep18 - Dale Dupree - Enabling A Sales Rebellion in Totality
WELCOME to ISEs3 Episode 18 where The Leader of The Rebellion Dale Dupree joins Erich Starrett in the OrchestrateSales.com studios in anticipation of the first ever face-to-face event of The Sales Rebellion - Totality.
Dive into the world of sales, art, and rebellion as Dale shares his insights on disrupting the status quo to choose legendary and crosses the 300 mark of hosting or attending podcasts as he guides the Enablement world off the beaten path to the Rebellious road less traveled.
Explore the intriguing origins of the Sales Rebellion and the influence of Dale's father on his journey.
Understand how to transition from status quo to legendary in sales with Dale's unique perspective.
Learn about Dale's groundbreaking outreach methods that create curiosity and impact.
Discover the rebel sales process with a twist and what being a warrior in sales truly means.
Get a sneak peek into Dale's global event, "Totality," and what makes it radically different from typical sales conferences.
Mentioned in this episode:
Join Orchestrate Sales' ISE Podcast Insider Nation!
https://www.OrchestrateSales.com/podcast
Visit us on the Orchestrate Sales Property
https://www.OrchestrateSales.com/
ISE Listeners Get 30% Off of GTM AI Academy!
GTM AI Academy. The only AI curriculum curated by Enablement for Enablement ...and the entire cross-functional GTM team.
Don't get tangled up in all of the random vendor driven offerings in your feed.
Learn AI from a globally trusted source - Coach K - Jonathan Kvarfordt
Their bundle "Enablement AI Mastery" includes BOTH the core "Generative AI Foundations" course AND "Enablement AI Mastery" specifically.
Each course has a value of $599 individually, but Coach K is offering them as a bundle with reduced pricing. AND as a listener of the Inside Sales Enablement podcast, if you "ACT NOW" you can use code "ISE30" to get an ADDITIONAL 30% off of the entire thing.
You will also receive FREE access to the GTM AI Tools Demo Library. Coach K has done the demos so you don't have to and offers his straight shooting opinion through an Enablement lens.
Go to www.gtmaiacademy.com and enter code ISE30 TODAY and elevate your AI Enablement game!
Brought To You By GTM AI Academy - 30% Off for ISE! (https://salesenablement.captivate.fm/gtmaia-ise30)
Inside a recent episode
ISEs3 Ep20 Sheevaun Thatcher - Gaining Gravitas from the Get-Go
Published 20 Feb 2025 · Transcript excerpt
[…] Right. And so I firmly believe that yeah, it is a very much a strategic approach to how companies can go to market and the support structure needed to support that. The cross -functional piece, that was one of the biggest things that I learned and the biggest impact that I've had at every company that I've been at. Because I was able to show very, very quickly that enablement is in fact the hub of an organization. We talk to everybody and should be talking to everybody because everyone is a seller. Everybody has a viewpoint. Everybody interacts in some fashion with how the company exists. And it's how to figure all that out and how get them to talk to each other. […]
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